How're you helping Google?
The company made its big bucks, again, on contextual text link ads. Lots of which are bought by small fries paying from pennies to a dollar a word, when people click through to their sites. I know it's working (I've helped businesses use it), and it's not hard--unlike with typical display ads--to figure out if Google Ads are cost-effective. And now we have the metaproof, again.
So here are the figures: Google earned about $1.51 per share on a "pro-forma" basis (basically, subtracting stuff that isn't relevant to daily operation), beating analysts' expectations of about $1.36 per share. And its revenue, at $1.05 billion was well over the predicted $944.4 million.
I'm not an analyst, but I bet this means we can sit back and watch Google's shares rise again.
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