How're you helping Google?

So, Google's profits are in: oodles. (I'll get more specific lower down, if you don't want to click on the link.)

The company made its big bucks, again, on contextual text link ads. Lots of which are bought by small fries paying from pennies to a dollar a word, when people click through to their sites. I know it's working (I've helped businesses use it), and it's not hard--unlike with typical display ads--to figure out if Google Ads are cost-effective. And now we have the metaproof, again.

So here are the figures: Google earned about $1.51 per share on a "pro-forma" basis (basically, subtracting stuff that isn't relevant to daily operation), beating analysts' expectations of about $1.36 per share. And its revenue, at $1.05 billion was well over the predicted $944.4 million.

I'm not an analyst, but I bet this means we can sit back and watch Google's shares rise again.