March 6, 2010 5:13 AM

Frigid Winter Bad News for Tomato Lovers

(AP)  A frigid Florida winter is taking its toll on your sandwich.

The Sunshine State is the main U.S. source for fresh winter tomatoes, and its growers lost some 70 percent of their crop during January's prolonged cold snap.

Wholesale prices are up nearly five times over last year. That means you can say goodbye to the beefsteaks on that burger and prepare to pay more than usual for the succulent wedges in your salad.

At Costello Sandwich and Sides in Chicago, which uses 10 to 15 cases of tomatoes a week and is now paying $25 a case instead of $15, customers can expect to get a bit less tomato on their sandwiches. The shop hasn't raised prices or stopped serving tomatoes altogether, but manager Matthew Villareal says he can see the tomatoes are soft when the prep cooks are cutting them.

"The tomato prices definitely have gone up and the quality isn't so great either," he said. "We just kind of eat the cost."

An unusually cold January in Florida destroyed entire fields of tomatoes - along with some green beans, sweet corn and squash. The cold scarred the tomatoes, damaged their vines, and forced many farmers to delay their harvest.

The average wholesale price for a 25-pound box of tomatoes is now $30, up from $6.50 a year ago. Florida's growers would normally ship about 25 million pounds of tomatoes a week; right now, they're shipping less than a quarter of that, according to Reggie Brown of the Florida Tomato Grower's Exchange, a tomato farmer cooperative in Maitland.

Some parts of Florida saw average temperatures so low that this January and February were among the 10 coldest on record, according to the National Weather Service.

"Anecdotally, from talking to some real long timers, as well as people who watch the weather, this has been the most extended cold in maybe 60 years," said Terry McElroy, spokesman for the Florida Department of Agriculture and Consumer Services.

Industry estimates suggest that about two-thirds of the tomato crop in the major southwestern production region was destroyed, according to a Feb. 25 United States Department of Agriculture report.

Vegetables and Melons Outlook (USDA, 2.25.20)

There's more bad news, Brown said: Because of the continued cold weather - 38-degree temperatures were predicted Friday in some central Florida growing areas - the current crop of fruit isn't as far along as everyone had hoped.

"We thought they'd recover by early April, but now it's mid-April," he said.

And because high demand has driven up domestic prices, many wholesalers are buying from Mexico instead.

"We're obviously losing market share to Mexico, and there's always a price to pay to get the customer to get back into the Florida market," Brown said.

Florida is the only place where tomatoes are grown on a large scale in the U.S. during winter. California doesn't grow them until later in the year, and much of that state's crop is used for processed foods, such as ketchup, sauce and juice. Other states grow tomatoes in greenhouses year- round, but Florida's winter tomato crop is by far the largest.

At Subway restaurants, the timing of this year's shortage was fortuitous: It hit right when the sandwich chain switches its tomato purchases from Florida to other regions.

While they so far haven't been impacted, managers are ordering different varieties of tomatoes to keep supplies steady, a spokesman said Thursday.

McDonald's Corp., CKE Restaurants Inc., (which owns Hardees, Carl Jr.) and Darden Restaurants (the nation's biggest casual dining chain, which owns Olive Garden, Red Lobster, Longhorn Steakhouse; Capital Grille; Seasons 52) said it's business as usual and no shortages are being reported.

Some Wendy's restaurants posted signs saying tomatoes would only be provided upon request because of limited availability.

But smaller restaurants are feeling the pinch. In Chicago, where a hot dog isn't a hot dog without chopped tomatoes, you might end up with just a bit less on the bun.

"We're a little more careful with our tomatoes," admitted Bill Murphy, owner of Murphy's Red Hots, which uses 75 to 100 pounds of the fruit a week. "You still owe it to your customers to get them out there and get them on the dogs. You try to get an extra piece out of every tomato if you can. You don't toss them around like they're pennies, you toss them around like they're quarters."

Local Video from CBS4 in Miami


By Associated Press Writer Tamara Lush; AP writers Caryn Rousseau and Ashley Heher in Chicago contributed to this report

© 2010 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.
Add a Comment See all 15 Comments
by CBSisCommunist5 March 5, 2010 11:58 PM EST
global warming...global warming...global warming...

quick raise our taxes with more lies and make the global warming go away


AL Gore save us
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by edandlizz March 5, 2010 7:08 PM EST
just doesnt make any sense, we have less product to sell which also means less to spend to take in and since we arent going to make as much money, lets charge the consumers an outrageous price.since theres less of the product, i think thats called good ole fashion PRICE GOUGING buts i guess its ok for tomato farmers
Reply to this comment
by hateisafourletterword March 6, 2010 8:44 AM EST
edandlizz - please take an economics course at your local community college. Seriously, what part of the simple economics equation do you not get?
by titletrack March 5, 2010 7:06 PM EST
I'll be grilling out tonight with my charcoal grill. Hopefully that will raise the temp a bit. Long live the tomato.
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by USMC-Mom March 5, 2010 4:15 PM EST
Save your money. This is the easiest food to grow yourself.
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by Skruffy1 March 5, 2010 4:51 PM EST
Not only are tomatoes relatively easy to grow, you can grow MUCH BETTER ones yourself. Except for a few varieties that not a lot of are grown, commercially grown tomatoes have had the flavor bred out of them in favor of shelf life and shipability (i.e. hard as rocks when picked).
by sean66x March 5, 2010 2:02 PM EST
I love florida tomatoes. Congress should approve a tax break for growers to recover from the freeze. Restaurants need tomatoes as pasta or rice.
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by parisdakar March 5, 2010 2:01 PM EST
Who's going to care? Those pale, mushy, grainy, hothouse ones from Florida are awful. I don't eat tomatoes until the summer when I can grow them.
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by betterusa March 5, 2010 1:53 PM EST
Tomato prices will go down once Al Gore informs the tomato growers about global warming.
Reply to this comment
by bajajohn1 March 5, 2010 2:47 PM EST
You do not understand the science behind global warming either in its climate change manifestations or the looming defrosting of the ice caps.
by CBSisCommunist5 March 5, 2010 11:59 PM EST
will he shake his hockey stick at the tomato crops?
by jxknowles March 5, 2010 1:46 PM EST
We grow tomatoes every summer until they are coming out our ears. What we don't eat is made into homemade salsa, sauce or frozen sliced up. The green tomatos at the end of the season will ripen in a cool place until well into Decmeber. That's all from six plants and a very small garden.

There are also an increasing number of urban farms that grow vegetables and fish in the same structure. Google Will Allen or Growing Power Inc for the man who started the movement. For plans to build a small aquaculture system of your own, google SRAC 4501.
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by pragmatist1 March 5, 2010 1:40 PM EST
Last summer, it was a fairly cool one in my area with very few hot and humid days, which is what helps this fruit grow the best. Nearly everyone I knew that tried growing tomatoes, including myself, were only able to get a few tomatoes, which were puny and mushy. I refuse to pay high prices for tomatoes at the supermarket, given how terrible they taste, regardless what time of year it is and where they come from. I'd rather go without than deal with inflated prices.
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by itgranny March 5, 2010 1:06 PM EST
I've been seriously considering setting up a homemade aquaponics system in my basement. it seems like a fun and useful project. Plus, i can wait until the tomatoes are actually ripe instead of those nasty things you get in the grocery store.
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