Gatorade Drops Tiger Woods

(CBS/ AP)  Add Gatorade to the list of endorsement deals that Tiger Woods has lost.

A spokesperson for the drink, sold by PepsiCo Inc., confirmed late Friday that it had ended its relationship with the golfer.

"We no longer see a role for Tiger in our marketing efforts and have ended our relationship," a Gatorade spokeswoman said. "We wish him all the best."

The spokewoman said Gatorade would continue its relationship with the Tiger Woods Foundation.

Gatorade discontinued its Tiger Woods-brand drinks in November, a decision made before Woods' marital problems and infidelities became known.

The decision from Gatorade caps another bad week in the Tiger Woods saga. Media coverage around Woods and his family has been intense since the Nov. 27 accident outside his home led to revelations that the world's No. 1 golfer had been cheating on his wife. Woods did not make his first public appearance until last week at the TPC Sawgrass clubhouse in Ponte Vedra Beach.

Woods made his public apology last week, which was then dissected, debated and pored over.

Text of Tiger Woods' Statement

Watch Tiger Woods' Statement

On Tuesday, Proctor & Gamble CEO Bob McDonald said he doesn't know whether Woods will ever appear in another Gillette commercial.

"He doesn't need to be distracted by us using his advertising, and we don't need the distraction of us using the advertising, either," McDonald told The Associated Press.

Asked if Woods will be in future advertising, McDonald replied: "I don't know ... we've got lots of great spokespeople."

Also on Tuesday, an Orlando television station reported Woods offered another apology, this time to parents of children at the preschool that his 2-year-old daughter attends.

WFTV reported on its Web site that it has obtained a letter that Woods and his wife, Elin, wrote to parents of children attending Premier Academy to apologize for increased media scrutiny around the school.

"We hope that the paparazzi will find something better to do with their time in the near future," the letter said.

Comeplete Tiger Woods Coverage

Then his 13 1/2-minute apology was chopped up and reconfigured online, spreading in music and video through social networks and on the radio.

One offering is called "Ke$ha vs. Tiger I'm So Sorry (Blah, Blah, Blah)." Another features Robin Thicke's song "Sex Therapy" with Woods talking over still shots, including one of the media watching him spill it live on TV after a three-month silence.

Type "Tiger Woods remix" into a Twitter search and a steady stream of postings pop up with people talking about the mashups.

On Wednesday it came to light that People for the Ethical Treatment of Animals (PETA) planned to use Woods' likeness in a billboard advertising spaying and neutering cats.

A mock-up of the billboard appeared on the Orlando Sentinal's Web site, though it was reported Friday that PETA had backed off and decided not to run the ad.

The one bright spot for Woods this week may be news from Nike that they're sticking with him. A Nike executive said Thursday that the company is happy for Tiger Woods to stay away from golf for as long as he needs to sort out his private life.

The U.S. sports outfitter's $650 million golf sector has been one of the hardest-hit segments of its business but brand president Charlie Denson said he does not want to see Woods back in action until he is ready.

Nike, Inc., based in Beaverton, Oregon is a long-term sponsor of Woods and is standing by the top-ranked golfer despite the damage done to his image by the high-profile infidelities he publicly apologized for last week.

[scubbasteve01]

Top 10 Reasons GATORADE Dropped Tiger Woods

10) Gatorade was worried about a Tiger Woods STD.
9) Gatorade can be used in kinky situations besides being dumped on a coach at the end of the Super Bowl.
8) Gatorade works well during Sex Therapy and Tiger's self confessed DREAM WORLD.
It's OK, Tiger for you to try and smile like Van Gough.
7) Gatorade was concerned about Disney Characters harassing people at the Premier Academy with a team of mascot protestors flashing the drinks saying things like," Look, it's OK for you to lick me. Come on! Do It ! "
6) Gatorade didn't wanted it's drinks used to make icicle pops to be used in strip bars for bachelor parties.
Know what I mean?
5) Gatorade was concerned about the drink's use after eliminating the mistress's cell phone messages off of phone.
4) Gatorade heard about the rumor from Trojan condoms wanting Tiger to be their new spokesman.
" Yeah, ribbed condoms are the best to use after a really good f****.
3) Gatorade was concerned about Tiger's obsession with cats getting spayed and neutered. When he couldn't
even keep it in his pants.
2) Gatorade was concerned about Tiger targeting the Deal Or No Deal Models for a serious banging

DRUMROLL

TOP 10 REASON NO. 1

Gatorade renews energy after a night of really wild submissive sex.
But remember don't get caught during Thanksgiving or you're going to be the turkey.

[toldyouso21]

y whatisit21 February 27, 2010 9:59 AM EST
A man has the right to sleep with as many women as he can. Tiger should have never been made to apologize. I envy Tiger and look up to him. I wish I had some extra something.
================================================

ONLY INFERIOR MALES want to sleep with everything that they can. it is instinctual in them. Alpha or superior males are very selective about who they have sex with because they value their sperm and know each can result in them combining with a female and producing a child. Since that is the case, they are very careful in evaluating who they combine with.

On the other hand, among other species and humans, INFERIOR Males act on instinct--in other species inferior males are prevented from mating unless they can sneak in and do it on the sly. They then try to 'hit and run' on as many females as they can while the Alpha male is busy ...HOPING some of their substandard spermmm might take. Humans may have evolved in other ways but in many ways we are still like all other animals.

When you see a man acting like a ho no matter how much money he makes, or how he looks or who he is--genetically speaking--he is a BETA or inferior male and is acting on instinct. It cannot be help--those men who proclaim their rights to screwwww everything and try to--only underline that they are the inferior of the human species skulking at its corners and they are desperate enough (and uncaring or smart enough) to want to combine with as many females as possible hoping some of their inferior sperm might STICK.

this is a biological fact. So go ahead and cheat--Woman who are alphas should wise up and see all of the 'cheaters' for what they are--who wants to pass along the 'desperation of the inferior male?'

[drthvader]

You attended the wrong schools. That's pure horse##I#. If what you say is true, a lot of politicians should be classified as Inferior males.
How would you classify gay males?? Nonexistent?
Tiger slept with so many women because they wanted his money. I disagree with ALL his choices in women. He could have done better than this. Predatory females rich man...goldiggers.

[toldyouso21]

Of course. Everyone whose dropped Tiger had plans to do so long before his marital problems were known...WHAT LIARS.... A few backdates and agreement to pay Tiger a nominal fee, they back out and the lies and hits just keep a coming....LOL

[P0ST1ING_AWAY]

y whatisit21 February 27, 2010 9:59 AM EST
A man has the right to sleep with as many women as he can. Tiger should have never been made to apologize. I envy Tiger and look up to him. I wish I had some extra something.
================================================
Speak for yourself .... YOU PIG!

[whatisit21]

A man has the right to sleep with as many women as he can. Tiger should have never been made to apologize. I envy Tiger and look up to him. I wish I had some extra something.

[formrusmcsgt]

by NoWayJose9999 February 26, 2010 7:00 PM EST
Lots of stones being thrown from glass houses in this forum.....
---
That would only to cheaters. How would you know who does and doesn't?

[formrusmcsgt]

Elin will be dropping him soon as well. She's just biding her time until a sufficient amount of time has passed so she won't be viewed as bailing on him right off the bat....

[toldyouso21]

Don't know about that--not showing up at his I'm sorry speech looked pretty much like a bail to us...I think she has not done the lawyer thing because she is vacillating and considering what is right for her kids. she may be waiting to see if he gives up golf or she may take him through his paces--no matter what many people think--it is not that easy for women to just dump a hubby who cheats--it is especially difficult if a woman is in love with her husband. The mind says GO--but the heart does not always obey and it is the heartbreak that often makes a woman hang on and at least try to work it out.

(staying gives the idea that the broken heart might one day be mended and the relationship can go on in some form--leaving puts the nails in that coffin and is a crueler reality that much sooner)

[formrusmcsgt]

Elin will be dropping him soon as well. She's just biding her time until a sufficient amount of time has passed so she won't be viewed as bailing on him right off the bat....

[omnibus66]

No one can blame Gatorade or any of the other sponsors who have dropped him. For them it is business and the bottom line is king. Even if you buy into the argument that his private life is off limits, the NASCAR crowd, among others, would not look kindly at any business that would continue sponsorship of an adulterer. Again, the bottom line rules the day.

In today's world, substance is irrelevant. Image is everything.

[toldyouso21]

I've seen the crowds who like Nascar--more than likely if they cannot take an adulterer it is because it reminds them too much of what they are doing in their own lives.

[deohgee]

I bet Tiger is missing partying with all those strange women more than anything right now.

[toldyouso21]

What makes you think he is not partying --think there are no women at the sex rehab clinic. Groupies flock to prisoners in cells and patients at hospitals just the same--and Tiger is a celebrity--bet he has male and female patients and workers at that hospital, offering him mucho bootie left and right--day and night. LOL