February 19, 2010 9:06 PM

And There It Is: Tiger's Polished Apology

By
CBSNews
(CBS)  Scott Tinley, a two-time Ironman World Champion, is a professor teaching sport humanities courses at San Diego State University. He is the author of several books. His most recent work is Racing the Sunset.


In Tiger Woods' long-awaited and perfectly-scripted admission of infidelity, we only learned what we already knew-when Woods wants to do something well, he is the master. His announcement included all of the elements required to move him in the direction he desires-out of the dark spotlight and back into the welcoming folds of public and corporate arms. There was the necessary admission of guilt, the mea culpa, the invocation of a higher power, the lack of details and the plea for forgiveness with promise to return the grand favor. There were also the wonderfully-crafted caveats: the update on his progress, the denial of additional wrongdoing, the exoneration of his wife, and the mysterious future of his marriage and his profession. Oh…and there was the mention of his non-profit foundation as well.

Score one for Woods in a tactful redirect as he took aim at the paparazzi. Score one for Woods as he admits how hard it is to admit that he "doesn't get to play by different rules." Score one for Woods for reaching out to his peers who appear to be increasingly muted over the whole affair.

And score one for Elin for giving it a miss.

Working the front row crowd upon completion, man-hugs all around, Tiger Woods played the role as well as he could. Like a great film script, the audience had become involved in the narrative. His problem became our problem.

Photos: Tiger Apologizes
Watch Tiger Woods' Statement
Tiger Woods: Complete Coverage

But too bad for Tiger that this genre has been over-produced. We already knew what he was going to say and what he was going to leave out. The only real surprise was his invocation of Buddhism instead of a Judeo Christian God.

Of course he will be forgiven and like the iconic fallen hero before him, we will re-learn to appreciate his vast physical talent and continue to confuse it with the carefully chosen traits of integrity and responsibility that he referenced in his speech.

His were a purposeful and polarizing selection of words. Where the cynics are never going to forgive him and his die hards already have, when Woods inferred that his healing was an ongoing process he was pleading to those in the middle to make up their minds; as if to ask "I need you now, not in ten years when I'm playing on the Old Guys Circuit."

But Woods cannot be faulted in the least for his straightforward mechanics. His methodology is what propelled him to greatness. Where the playfulness in admissions found in Hugh Grant's "there it is" or Bode Miller's "winning means something different to them than me" are refreshingly attractive to us, one gets the feeling that Woods has much work to do before he can laugh at himself, at his humanness.

How different would Tiger have appeared if he'd stood up to the microphone in lime green pants and white golf shoes, scratched his head and asked the world "What the *&^% was I thinking?"

Some of the Great Fallen never achieved that level of self-reflexivity. Richard Nixon and Pete Rose come to mind. Perhaps Buddhism will teach Woods of the impermanence of all things. Or maybe an astronomy lesson that reminds us that the stars we see in the sky have already burnt out a long time ago. But they are still stars to us and on any given night when it's clear and there is nothing in the atmosphere to taint our view, they can be a beautiful thing.

Copyright 2010 CBS. All rights reserved.
Add a Comment See all 61 Comments
by ToolMangler1 February 22, 2010 10:55 PM EST
You people really take the cake. Tiger gave you what you asked for, and apology. Now you all become shrinks (without license)and scream that he was disingenuous in his delivery. What do you want him to do, tear shreds from his body and pour salt in the wounds just before he blows his friggin brains out???????
The only person that has a stake in his apology is his wife and family. as for the rest, get over it.
When all is said and done, he is "Still" the worlds greatest golfer. and will command the game until he retires.
Reply to this comment
by scubbasteve01 February 22, 2010 2:08 PM EST
Top 20 Things Tiger Shouldn't Say At His Press Conference

20) " I am deeply sorry for my irresponsible and selfish behavior I engaged in even though this is rehearsed. I thought the rules didn't apply to me. But they do.
I strayed away from Buddhism and went straight into hard core Bootyism. "
19 ) " I am sorry that I was caught and now have to apologize to so many women that I will never have sex with."'
18) '' When hearing my caddy scream hole in one. I had no idea how man holes I could get into off of the course."
17 ) " Yes, I AM TIGER. I AM TIGER. I AM A SEX MACHINE. I AM A GIGOLO. I AM MAN. THEY ARE WOMEN.
I AM A SEX ADDICT. I'M NOT ARROGANT. I'M TRYING TO APOLOGIZE. ''
16) '' I apologize to my wife and my fans. Because I had so many women on my TO DO LIST.''
15) '' My 9 clubs are usually saved for the golfing tour and not for my head. Elin never hit me.
Whenever I say foursome. I mean FOUR! ''
14) " It was never my intention to engage in any lascivious behavior with any Disney Characters."
13) I am sorry that I didn't know about the settings on my I-Phone before this happened to me."
12) '' I do believe that all fire hydrants should be safe for the fire departments and dogs to use.''
11)'' Yes, I was sex-texting before I had my crash."
10) I don't need racial diversity training like people think. Yes, I know some of them were s****s and weren't black women. But somebody had to hit it.
9) I received no personal consultation from Congressman Joe Wilson and his white supremacy group Sons OF The Confederacy on the rules of lying.
8) '' I NEVER had sex with that woman! But I did have sex with that woman."
7) '' No I haven't gotten any email from the Pope about my playlist. Noo! No! My music playlist. ''
6) '' No, I don't endorse sex with animals like some people do."
5) '' Yes, I do endorse hanging out with girl groupies like John Mayer and saying the '' N'' word.
4) '' I'm sorry, son. I'm not your father. But I did have sex with your mother."
3) '' No, I don't have a Top Ten List for Women for the Lettermen Show.''
2) '' No! No! The rumors about a Tiger Woods SEX App for the I-Phone are all untrue."

Top 20 Reason No. 1

'' Look! The rumors about me being booked
through out the summer at the Bunny Ranch in Las Vegas are false."

WHO CARES? Could switching to GEICO now
save him 15% or more on his car insurance?
Are his girlfriends also insured?
WHAT? Is he crying?
Reply to this comment
by skyviewperspective February 20, 2010 6:47 AM EST
This apology was wrong on SOOOOO many levels....it's ashame that it even occured.

Is this problem he has personal? Yes, and he needs to deal with it personally.
Is this in a large extent between him and his wife? Yes, and he needs to deal with it between him and his wife.

Does he owe the general public anything? Yes, he does because for his own personal gain he has placed his "T" on paraphanaleia and then placed himself out there in the most tailored way to adult and kids as a hero and a model. And when you have taken things from people's pockets, you owe them more than a "I'm sorry and leave me alone now go away" statement.

That works in a parent-child situation where the parent IS acting responsibly and the child is too young to understand. But he has not acted responsibly, so he has no right to treat the world as children of his.

Not alowing questions once again means he is not trying to "control" the situation, but rather he is trying to continue to play the world as "fools".

Outside of the personal questions, the man and wife questions, the how is it effecting his kids questions there are VERY REAL questions that he OWES the world answers too....here are some of them....

Tiger, you have held yourself up to the world as a role model....beyond "sorry" what very real things are you planning on doing to make restitution to those whose lives you effected beyond the personal?

Tiger, in light of the great wealth you've amassed through the imagery you've created, do you feel that people should ever trust you again?

Those are all VERY real questions that don't use the words "Elin" or "your children" or "domestic violence" in them. But all questions that involve "general public", "past adoring fans", and "people around the world" that have a right to be asked and a right to be answered.

You don't turn on the public engagement spicket in and out of your life when you are receiving personal gain to your pocket at their expense. It's part of what they are puchasing and part of what you are selling when you take that gain. It's sort of the "warranty" that goes with what they are buying. It's in the fine print. You owe them more than a dismissal. A dismissal is just poor customer service.

The mere fact that you held this at the PGA headquarters makes them part of this manipulation. Tiger trying to save his wealth empire, PGA trying to save their viewers that have miserably dropped off since this whole thing has taken place. It is just the beginning of the next "set up" of the people to be taken in. Since you all are in Florida...maybe you should have held this with a PT Barnum statue in back next to a plaque....you know the quote....."....is born every minute". Have compassion for the man people, but boycott the enterprise!!!!
Reply to this comment
by Farver4girls February 20, 2010 3:30 AM EST
Why do people think that Tiger Woods owes them an apology? He does not owe an apology to his fans or to the public. He owes an apology to his wife. The media also owes an apology to the Woods for invading their privacy and getting involved in their marital problems.
Reply to this comment
by 2425peek February 20, 2010 1:26 AM EST
MY SHOW THE VIEW WAS INTERUPTED TODAY, PUT A LID ON IT (MEDIA)
Reply to this comment
by tmittelstaed February 20, 2010 12:49 AM EST
"...Of course he will be forgiven and like the iconic fallen hero before him, we will re-learn to appreciate his vast physical talent and continue to confuse it with the carefully chosen traits of integrity and responsibility that he referenced in his speech...."

Except this won't happen because his physical talent is pretty much gone. He has had too many injuries and he is never going to play at the level that he did a few years ago. Tiger taught a generation of young golfers how to treat Golf like professional football and they are out there doing it now, and they have surpassed him.

This is why this whole thing is so sad. Nobody would care about his womanizing if he had stopped doing it when he got married. He's at the time in his life and career where he should be laurel-resting and basking in his fanbase adoration, and enjoying his family. Now he doesen't have any of that. And he really doesen't have his golf game, either. All he really has is a fat bank account, with little chance of replenishing it.
Reply to this comment
by dakotaclark February 19, 2010 10:59 PM EST
Hmmm...

I listened to part of his apology. It sounded like a disingenuous sales pitch. I think that if he truly is sorry, he would want to speak from his heart, and not from a prepared statement.
Reply to this comment
by HGOODGUY February 19, 2010 10:59 PM EST
Why don't you put your posts in Hustler magazine--thats where they belong!!!!
Reply to this comment
by CBSWATCHERNC February 19, 2010 9:46 PM EST
Listen - this guy has been annoyed having to talk to anyone - press - fans - other players. Everyone has been to his distain - this speecj proves he is still annoyed having to live here on earth with the rest of us mortals. He may be talented on the golf course - so what - how about being a father? how about a husband? - guess that doesn't mean as much as how perfectly his red Sunday shirt is pressed, his fingers are tapped, how much everyone kisses his back side. Hope his wife takes more than half while he is in his seat hut praying to Budda. Good luck PAL - hope the green jacket keeps you warm when your out in the cold.
Reply to this comment
by HGOODGUY February 19, 2010 11:01 PM EST
Who the hell pi$$ed in your corn flakes???
by cthrasher1-2009 February 19, 2010 8:51 PM EST
Congressional Hearings Needed!!!
Reply to this comment
See all 61 Comments
.
Scroll Left
Scroll Right More »
CBS News on Facebook