Can Tiger Win Back Women Fans?

(CBS)  While men may hope today marks the return of the world's greatest golfer, women seem to be focusing more on what Tiger Woods might say about his marriage.

"Early Show" National Correspondent Hattie Kauffman observes that the brief glimpses the public has had of Woods provide clues of the trouble in his marriage: Woods and his wife, Elin Nordegren, are living apart, and neither husband nor wife is wearing a wedding ring.

Full Coverage: Tiger Woods

Maxine Page, senior editor of RadarOnline.com, said, "He's asked her to move back in with him and she's refused. She's basically very hurt and is going through the process of working out if she wants to make their marriage work."

But while Woods is working on his relationship with his wife, his public relations team might want to work on his badly damaged image with female fans.

Kauffman asked Susan Platski, a golfer, what the first word she thought of when she said Tiger Woods.

Platski responded, "Scoundrel."

But should Nordegren take back her husband?

Gail Bliff, another golfer, told Kauffman her husband would be "out the door" if she'd caught him cheating as much as Tiger has.

People.com asked readers, "Do you think Elin should support Tiger's public apology?" Twenty-five percent responded "yes," but 75 percent said "no."

Annalisa Frasca, a mother of four, said she's not buying that Woods is a sex addict. She said it's just too soon to go back and support the golfer.

"I can't stand the guy," she said. "He just makes me feel ill."

On "The Early Show," Joumana Kidd, basketball star Jason Kidd's ex-wife, said infidelity seems to come with the territory of celebrity.

"You just wish that the success, that their character can measure up to their success," she said. "(But) sometimes that success gets so up there, and the character just doesn't sustain."

Kidd added, "Who doesn't want believe? They want it to be their truth, but again being, you have to get to know someone's character, their family, their upbringing, their values. I hate to throw every athlete under the bus because there's CEOs, there's lots of powerful men out there -- it's just pretty relative depending."

Cooper Lawrence, radio host and the author of "The Cult of Celebrity," said there's nothing Woods can say to change her mind about him.

"It's funny because as women stand by these men, and the reason they do it is because they figure, 'Why should I change my lifestyle because you screwed up,'" she said. "I think that's a lot what we're seeing here, because the truth is this isn't one affair, he didn't fall in love with somebody else. This is pathological. And it's egotistical and it's because he's a narcissist, now because he's an addict."

Lawrence called Woods' diagnosis a "pop culture trend."

"I don't see any evidence of it. And we heard about him in rehab is that he wasn't participatory, that he upset the other people there and now he's coming for ready for what? A photo-op. I don't believe this is one of the 12 steps. I don't believe that he's really coming forward. And she's staying for her own reasons. And if she wants to stay that's her thing, but not because he's apologizing.

"She's stay to go keep her family together and because she thinks it's the right thing for her children," Lawrence continued. "And that is a good reason to stay if that's her reason -- if it's not a war zone there and the kids will be raised in a lovely loving environment. But if there's going to be fighting and it's not going to be happy, she should get out. And I think all of her friends would say he's not going to change. And I think I agree with them."

Kidd added that when her marriage ended she felt like a failure. However, "I wanted to do anything to keep it together," she said.

However, in hindsight, looking at her success despite her divorce, she says she wishes she would have left sooner so her kids would have dealt with the shift better.

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Top 20 Things Tiger Shouldn't Say At His Press Conference

20) " Good morning, and thank you for joining me. I hope most of you have already got in your morning sex and are about to have some during lunch-time too after my statement. Everyone has a good reason to be critical of me since you all know I have a problem keeping my pants on. I want to be simple and direct. I am deeply sorry for my irresponsible and selfish behavior I engaged in even though this is rehearsed. I thought the rules didn't apply to me. But they do. I've never done any performance enhancing drugs. I have had Minute Maid and sniffed a little glue at one time or another like anybody else. I would like to ask the press to leave my wife and kids alone. I can verify any rumors about anymore infidelity to them without your help. I must start living a life of integrity without wild unprotected sex that can get caught by the press. Character and decency are important when using Trojan condoms. They do say that the ribbed ones are the best ones for true pleasure. I strayed away from Buddhism and went straight into hard core Bootyism. "
19 ) " I am sorry that I was caught and now have to apologize to so many women that I will never have sex with."'
18) '' When hearing my caddy scream hole in one. I had no idea how many holes I could get into off of the course."
17 ) " Yes, I AM TIGER. I AM TIGER. I AM A SEX MACHINE. I AM A GIGOLO. I AM MAN. THEY ARE WOMEN.
I AM A SEX ADDICT. I'M NOT ARROGANT. I'M TRYING TO APOLOGIZE. ''
16) '' I apologize to my wife and my fans. Because I had so many women on my TO DO LIST.''
15) '' My 9 clubs are usually saved for the golfing tour and not for my head. Elin never hit me on Thanksgiving night even though I was the real turkey. She did however threaten me several times during our arguments about how she desperately wanted to cut my b****off. Some people have made up thing that never happened. Like saying I had sex with another Hooters girl in the back of her car. Elin deserves praise and not blame. I was caught for being a bad cheater. That's why! Whenever I play I say foursome. I mean FOUR! ''
14) " It was never my intention to engage in any lascivious behavior with any Disney Characters. "
13) I am sorry that I didn't know about the settings on my I-Phone before this happened to me. My failures have made me realize if you're going to cheat then do it the smart way. "
12) '' I do believe that all fire hydrants should be safe for the fire departments and dogs to use.''
11)'' Yes, I was sex-texting before I had my crash."
10) I don't need racial diversity training like people think. Yes, I know some of them were s****s and weren't black women. But somebody had to hit it.
9) I received no personal consultation from Congressman Joe Wilson and his white supremacy group Sons OF The Confederacy on the rules of lying.
8) '' I NEVER had sex with that woman! But I did have sex with that woman."
7) '' No I haven't gotten any email from the Pope about my playlist. Noo! No! My music playlist. ''
6) '' No, I don't endorse sex with animals like some people do."
5) '' Yes, I do endorse hanging out with girl groupies like John Mayer and saying the '' N'' word.
4) '' I'm sorry, son. I'm not your father. But I did have sex with your mother."
3) '' No, I don't have a Top Ten List of Women for the Lettermen Show.''
2) '' No! No! The rumors about a Tiger Woods SEX App for the I-Phone are all untrue. As I continue to move forward. I will still look at women with really big booties. I will return to golf one day and have those great sudden death matches that I used to have without jumping in bed with many women."

Top 20 Reason No. 1

'' Finally, there are many people in this room and at home who believe in me. Today I ask for your help and that you find room in your heart to believe in me again yes, me, Tiger Woods. A $billion dollar athlete who has had sex with many women and wants sympathy from everybody while more important things are going on in the world. Look! The rumors about me being booked through out the summer at the Bunny Ranch in Las Vegas are false. Thank you. "

WHO CARES? Could switching to GEICO now save him 15% or more on his car insurance? Are his girlfriends also insured? Will cartoon Icon Bugs Bunny finally eat fricassee of rabbit? Will Elmer Fudd finally get proper pronunciation locked down? WHAT? Is he crying?

[goirish1974]

He needs to win back his wife and kids first.

[darin0007]

OK...Wow... Im extremely impressed with Joumana Kidds response. I was honestly expecting her to have an angry take on this. Not only is this women beautiful, she's smart and genuine. Beautiful Lady and mother. Forget Tiger, what the heck is wrong with Jason Kidd?

[baileyccc]

No he can't, he is generally referred to as a sleeze ball among women, he is done.

[nirak2-2009]

Run Elin Run
He is sorry alright, but only because he was caught.

[joan79]

Why the hell was news I was discussed that programming was interrupted by this B.S. You are hard. Only time programming should be interrupted when there is a plane crash or when we get attacked again.