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CBS/ February 18, 2010, 7:36 PM

Can Tiger Learn From Past Celeb Apologies?

When Tiger Woods breaks his silence Friday, and apologizes -- as expected -- he'll join a long list of athletes, celebrities and politicians who have also tried to win back the public's trust after making big mistakes.

However, as CBS News correspondent Kelly Wallace reported on "The Early Show," everyone will want to see just how he does it.

Photos: Stars Say "I'm Sorry"
Photos: Tiger Woods

Will he say, "I was wrong" like Sen. John Edwards? Or say "I'm disgusted at myself" like basketball star Kobe Bryant? Or will he simply ask, "Please forgive me?" like pastor Jimmy Swaggart?

Wallace remarked we've almost come to expect it after the transgression -- the coming clean moment and the apology.

It took Bill Clinton eight months to issue his confession, saying in his statement that he "misled people."

South Carolina Gov. Mark Sanford took 18 minutes to get through his apology, saying he first wanted to apologize to his wife, Jenny.

Sanford, who admitted being unfaithful, didn't have his wife by his side. Edwards, too, didn't have his wife around when he confessed to making "a serious mistake" in a television interview.

However, other now-infamous wrongdoers did, such as former New York Gov. Eliot Spitzer who was caught having sex with prostitutes.

But, Wallace pointed out, the American public can forgive, as they have with Kobe Bryant. After allegations of rape, Bryant remains one of the National Basketball Association's most marketable names.

And for others, it's all about being self-deprecating. Actor Hugh Grant confessed to Jay Leno, "I did a bad thing, and there you have it." This apology for getting caught with a prostitute actually did wonders for a comeback.

Wallace said all these apologies may serve a lesson to Woods: How you apologize is more important than just saying sorry.
Copyright 2010 CBS. All rights reserved.
6 Comments Add a Comment
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cns622 says:
I don't like the way that your show linked "all" women into one catagory. Do I like what he did? NO. Do I think he should be able to get on with his life? Definately. As far as an apology to his wife, I am cetain he has done that many times and whatever he says today on the air will not change those private ones one bit. But to have just the women who are against him on your show is a bit one sided don't you think? Personally, I don't care if he slept with one or two hundred women outside his marriage, it is wrong. And what's wrong is wrong but it is not up to me to decide. I want to see him back playing golf where he can do some good for others as well. There is one point to be made, with everyone watching him now it will be more difficult for him to go astray.
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blazarus71 says:
A public apology is a mere photo opt, we could care less about what he does in his personal life to his family, that is between him and his family. Why would anyone think he owes the "public an apology" .....for what? How has he wronged any of us? His personal life has no baring on my life. Just keep your mouth shut, stick it out in rehab, allow your family to heal, and move on. Take all that aggression out on the golf course.
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cayrick says:
It will be difficult for Tiger to change his ways. If anything he will learn to be more discreet. How can a guy with all that testosterone and celebrity status resist the opportunities that present themselves. I suspect he will follow Elliot Spitzer and Tony Soprano's lead and purchase discretion. The public is fickle. In a year this will be forgotten and Tiger will be on top of his game with tons of endorsements. I find it difficult to believe the naivety of this article and all the rhetoric about it is more important how Tiger comports himself that what he says. Pure nonsense. Bill Clinton waffled and lied for months but in the end all was forgiven and he actually became more popular as a result of his tryst.
It will be hard for Elin to put this behind her. It is hard enough to be betrayed by one indescretion much less 18 and counting. I predict that Tiger's probation period will be punctuated by divorce.
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scubbasteve01 says:
Top 11 Things Tiger Shouldn't Say At His Press Conference

11) Yes, i was sex-texting before I had my crash."
10) I don't need racial diversity training like people think. Yes, I know some of them were
s****s and weren't black women. But somebody had to hit it.
9) I received no personal consultation from
Congressman Joe Wilson and his white
supremacy group Sons OF The Confederacy.
8) '' I NEVER had sex with that woman! But I
did have sex with that woman."
7) '' No I haven't gotten any email from the Pope
about my playlist. Noo! No! My music playlist. ''
6) '' No, I don't endorse sex with animals like
some people do."
5) '' Yes, I do endorse hanging out with girl groupies like John Mayer and saying the '' N'' word.
4) '' I'm sorry, son. I'm not your father. But I did have sex with your mother."
3) '' No, I don't have a Top Ten List for Women for the Lettermen Show.''
2) '' No! No! The rumors about a Tiger Woods SEX App for the I-Phone are all untrue."

Top 10 Reason No. 1

'' Look! The rumors about me being booked
through out the summer at the Bunny Ranch are
false."

WHO CARES? Could switching to GEICO now
save him 15% or more on his car insurance?
Are his girlfriends also insured?
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TVO1CITW says:
Confirm what is true. Confirm who it effected. Acknowledge your heart and what direction you want to go. Apologize. Wait for the respones. If forgiveness, thank you. If non-forgiveness, I understand. Continue in the direction you want to go. Nothing more can be done to undo what has been done.
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TVO1CITW says:
Apology is inevidable. Forgiveness is, too. Accept it and allow forgiveness to help them to heal and recover. If they go back to the wallow, that is a different story.
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