February 1, 2010 8:15 PM

Gay Dating Ad Sacked before Super Bowl

By
CBSNews
(CBS)  CBS has rejected an ad from gay dating site Mancrunch.com, telling the site that the ad "is not within the Network's Broadcast Standards for Super Bowl Sunday," James Hibberd reports at The Live Feed.

CBS released the following statement: "After reviewing the ad - which is entirely commercial in nature - our Standards and Practices department decided not to accept this particular spot. As always, we are open to working with the client on alternative submissions."

The dating site for gay men had hoped it could fork over $2 million or more to CBS in return for 30 seconds of air time.

Hibberd reports that CBS believed ManCrunch was trying to generate free publicity by submitting an ad they knew would be rejected.

"We're 100% serious," ManCrunch spokesperson Elissa Buchter said. "We have the money to pay for it. If the ad showed a man and woman kissing it would have been accepted. You see ads for erectile dysfunction morning, noon and night. It's discriminatory that they won't show this....They should call our bluff. If the ad doesn't air on the Super Bowl, it will air on another network. It's not like it plays like Adam Lambert [kissing another man on the AMAs]."

The Super Bowl, while perennially the most-watched television event of the year, has traditionally avoided the role of political platform, until this year.

Former Heisman Trophy winner Tim Tebow will star in a pro-life spot during the big game, too.

But, these ads have plenty of critics.

Before CBS rejected tha ad, the American Family Association President, Tim Wildmon, released this statement Thursday:

"CBS should not put parents in the position of answering embarrassing and awkward questions from their children while they're just trying to enjoy a football game."

Watch the ad here:


Copyright 2010 CBS. All rights reserved.
Add a Comment See all 176 Comments
by pozlove February 3, 2010 9:36 PM EST
My concern is that more and more gay men get STD. It seems that gay men is easier to get an STD.

According to the report from the largest STD dating site == STDpal .com ==(if I spell the site correctly), the gay subscribers increased continually. Most of them are sexy.
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by smellydogsmom February 2, 2010 3:49 PM EST
The content of the add does not bother me; however, I do not understand how it promotes a dating website. These two seemed to have found each other through happenstance. The website may have expected the result in hopes of some free publicity via the tacky add.
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by bgouthro February 2, 2010 2:36 AM EST
I really don't even know what to say about this. I can understand CBS and them their political agenda, but at the same time, they are contradicting. Playing the Pro life commercial is sparking so much controversy, and yet they won't play the Gay dating commercial. It pisses me off to think that companies are still stuck in the past of anti gay. I do think that the commercial should be a little more tasteful and not play into the stereotypical gay life style. This nation has become more and more accepting of the gay lifestyle, why not just air the ad? I can say that I do not care for CBS anymore.
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by jobycom February 1, 2010 2:08 PM EST
The issue here isn't gay rights or abortion, it is the politicizing of the Super Bowl. I assure you I'm more disgusted by anti-abortion ads than I could ever be by a gay dating ad, but I think CBS should ban both types. Instead, they've chosen to make this Super Bowl a commercial for their own political agenda. This is the Super Bowl I've been waiting for for forty years, and now I'm not sure I can watch it, or any other NFL game after it. Way to go CBS and Roger Goodell. Way to kill one of the few things that brought us together as a nation. Way to go.
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by bgouthro February 2, 2010 2:38 AM EST
I really agree with you. It's not about the gay rights or abortion, it's all about the Superbowl. I think that CBS contradicted themselves with playing one highly controversial topic and not the other.
by I_am_me1953 February 1, 2010 2:07 PM EST
90Sys24,

You have obviously never read The Bible. Try:


Genesis 1:28 "And God blessed them, and God said unto them, Be fruitful, and multiply, and replenish the earth, and subdue it: and have dominion over the fish of the sea, and over the fowl of the air, and over every living thing that moveth upon the earth." - Last time I checked a man and woman were/are needed to be "...[F]ruitful, and multiply..." two gay men or two lesbian women cannot do it alone, male and female are required.


Leviticue 20:13 "If a man also lie with mankind, as he lieth with a woman, both of them have committed an abomination: they shall surely be put to death. Their blood shall be upon them."

Leviticus 18:22 "Thou shalt not lie with mankind, as with womankind: it is abomination."


The sins of Sodom and Gomorah were many and varied. Many of the same sins that are present in any city today, including murder, false idols, adultry, and, yes, homosexuality.
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by bgouthro February 2, 2010 2:41 AM EST
These ads and this story has nothing to do with the bible. This is an age old debate on if homosexuality is a sin or not. Yeah two men can't 'replenish' the earth as stated in your quote but they can still love, care, and have a life like any other heterosexual couple.
by amanor18 February 1, 2010 2:07 PM EST
Some of these comments are extremely misguided and offensive. Look folks, gays and lesbians are almost never exhibitionists, rapists, child molesters, baby killers, etc. The majority of the culprits of these crimes are in fact heterosexual men, and we would never say their sexuality is to blame because the two are simply not related. In the interest of not sounding ridiculous, you may want to look at the facts and gaping holes in your argument before you bash innocent people.

That being said, I do take issue with the ad as well. If we're going to have a same-sex dating commercial on TV, it should be more tasteful; I feel the ad in question perpetuates inaccurate stereotypes and makes a mockery of gay and lesbian people, and so does more damage to the LGBT community than good.
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by bgouthro February 2, 2010 2:42 AM EST
I agree with you wholeheartedly
by six2atatl February 1, 2010 9:01 AM EST
Well okay, but none of the gay guys I know want to "perform their acts in front of others", perhaps you just want them to perform some acts in front of you. It always boils down to the sex acts with the bigots, just can't seem to get the image out of your head huh? If CBS runs this AFA ad, they do so at their own demise.
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by cidaia February 1, 2010 1:19 PM EST
no, that guy was referring to earlier comments, about violating boundaries.

This commercial is all about violating boundaries.

Gay pride is where people dress in ways designed to be as deliberately offensive as possible, then parade around town in a display of dominance. (It's just like what the Orangemen do in Belfast, when they all but pee on fire hydrants to make sure the Catholics know whose town Belfast is.)

The earlier comment was a response to a comment comparing the use of gays kissing in public as a shock tactics meant to violate "prudes", compared with men in trench coats using their naked body to make people feel violated.

The images stay with you - when they are images that are chosen specifically to make you feel your boundaries have been violated, that you've been forced against your will into a visual intimacy with someone you didn't want to share that intimacy with.

Kisses can be like trench coat exhibitionism, if they're used to violate other peoples' space.
by johnrosedale February 1, 2010 12:13 AM EST
Give it a rest. The conservatives are out of control ...and so full of distain for anyone who differs from their own narrow views. Thet are fearful of anyone who disagrees with them - which is so ironic considering that we live in a country founded on the concept of individual rights and freedom. Conservatives only cherish their own "group mentality". How odd.
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by cidaia February 1, 2010 6:20 AM EST
Liberals are out of control....so full of disdain for anyone who differs from their own narrow views.

Liberals are by any count less than 20% of the populace, and yet they feel entitled to tell the majority how to feel and think on every major issue. To borrow a metaphor from economics, they rely on "protectionism" in the "free market of ideas".

Like the idea that any company should be required to show an ad that the company does not want to show, in order to try to force viewers into seeing something that the viewers don't want to see, just because YOU think "everyone" OWES it to you to feel the way you want us to feel on a given issue.

If the Tebow ad runs and this one does not, the reason is simple: the Tebow ad was designed to be acceptable to censors (that is it was designed to be tasteful not in-your-face inoffensive), while this ad was designed to be rejected (because the people who designed this ad wanted free publicity, not the chance to buy what is well known to be the nation's most expensive advertising real estate).
by slownewsday______ February 1, 2010 1:50 PM EST
" by cidaia
Liberals are out of control....so full of disdain for anyone who differs from their own narrow views."


You must be a liberal.
by johnrosedale January 31, 2010 11:58 PM EST
CBS is being greedy and political in allowing the Tim Tebow commercial. This Man Crunch spot (is funny) and just proves CBS won't allow any other non-conservative view. CBS- bunch of corporate phonies!!!
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by BoldChapeau January 31, 2010 11:11 PM EST
This is just one more example of CBS's deception and duplicity. They have rejected very worthwhile ads in the past, claiming they won't accept an ad that "touches on and/or takes a position on one side of a current controversial issue of public importance." Yet despite their claim, this year they are running an extremely controversial and inappropriate commercial while rejecting another. It's clearly not about controversy at all. It's all about CBS's Right Wing bias and promoting their own political agenda.
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