Bra Color Meme Sweeps Facebook
This article was written by CNET News.com's Caroline McCarthy.
Have you seen a bunch of Facebook statuses consisting only of colors--white, black, pink, beige--recently? That's not a coincidence.
Somehow, a viral campaign bubbled up through the nooks and crannies of the massive social network this week--female members of the site changing their status messages to the colors of the bras they're currently wearing in order to spread awareness about breast cancer.
According to The Washington Post, no one is really sure where or on behalf of whom it precisely started, but that there appear to have been e-mail chain letters going around earlier in the week to encourage it.
As far as viral fads go, this one is sort of interesting: with no explanation for an individual status message, onlookers who saw a handful of them would wonder what kind of in-joke they weren't understanding and might start investigating simply out of curiosity. That could mean that it would have more lasting power, memorywise, than your average viral charity campaign.
But let's get real. This is an important cause for us all to be aware of, but is this actually, well, doing anything? It's at least set a chain of events into action. The Susan G. Komen Breast Cancer Foundation reported, per the Post, that it has seen a big surge in people subscribing to its Facebook "fan page." And apparently, the foundation's page could use the kick: The Washington Post article indicates that there were only 135 of those fans to begin with.
Whether that will translate into legitimate donations isn't clear. Online charity campaigns can be fickle--
--and this one is no exception. Some of the "colors" messages may simply be coming from teenage girls looking to use the trend to inform all the boys on their Facebook friends lists that they're wearing leopard print lingerie without appearing totally skanky.
By Caroline McCarthy
CNET Have you seen a bunch of Facebook statuses consisting only of colors--white, black, pink, beige--recently? That's not a coincidence.
Somehow, a viral campaign bubbled up through the nooks and crannies of the massive social network this week--female members of the site changing their status messages to the colors of the bras they're currently wearing in order to spread awareness about breast cancer.
According to The Washington Post, no one is really sure where or on behalf of whom it precisely started, but that there appear to have been e-mail chain letters going around earlier in the week to encourage it.
As far as viral fads go, this one is sort of interesting: with no explanation for an individual status message, onlookers who saw a handful of them would wonder what kind of in-joke they weren't understanding and might start investigating simply out of curiosity. That could mean that it would have more lasting power, memorywise, than your average viral charity campaign.
But let's get real. This is an important cause for us all to be aware of, but is this actually, well, doing anything? It's at least set a chain of events into action. The Susan G. Komen Breast Cancer Foundation reported, per the Post, that it has seen a big surge in people subscribing to its Facebook "fan page." And apparently, the foundation's page could use the kick: The Washington Post article indicates that there were only 135 of those fans to begin with.
Whether that will translate into legitimate donations isn't clear. Online charity campaigns can be fickle--
Crowded roads ahead for charity 2.0
Using Twitter and Facebook to spread awareness and raise funds is all the rage, but will the space become so diluted that individual groups' effectiveness is undermined?
By Caroline McCarthy
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Five things that people could do that would actually be productive are:
1. Call your Congressperson and demand that they pass effective heath care reform that makes it affordable and accessible for women to get effective screening and appropriate treatment if they are diagnosed.
2. Register yourself on the bone marrow registry.
3. Donate to an effective cancer organization, like Breast Cancer Action.
4. Tell your general practicioner about how young adults can and do get cancer - 70,000 per year - as many general practicioners overlook the fact that young adult patients can get cancer.
5. Learn how to use PubMed.gov so that you can be well-informed about the latest studies and research on how to prevent, diagnose, and treat cancer.
Perhaps someone can start a Facebook meme to promote these things, and then CBS could cover it.