DETROIT, Nov. 5, 2009

Ford Puts Air Bags into Seat Belts

Newest Safety Feature To Be Introduced in the Rear Seats of 2011 Ford Explorer

  • Play CBS Video Video Ford Accelerates

    Ford is gaining ground on its Japanese competitors, as its vehicles have received positive consumer reports. But, as Dean Reynolds reports, Ford still has to overcome much public skepticism.

  • Video Ford Makes A U-Turn

    Construction and auto sales, two industries hit hard by the recession, are showing signs of improvements. Dean Reynolds reports.

  • The belts have a cylindrical air bag that stretches from the buckle to the shoulder and fits inside a pocket sewn into the belt.

    The belts have a cylindrical air bag that stretches from the buckle to the shoulder and fits inside a pocket sewn into the belt.  (AP Photo/Paul Sancya)

(AP)  Air bags have long been mounted in the steering wheel, dashboard and sides of vehicles. Now, they're in the seat belts.

Ford Motor Co. plans to introduce seat belt-mounted air bags in the back seat of the 2011 Ford Explorer sport utility vehicle, which will hit the market next fall. Ford says it's the first automaker to mass produce the technology.

The belts have a cylindrical air bag that stretches from the buckle to the shoulder and fits inside a pocket sewn into the belt. If the air bag is needed, the car sends a signal that releases the bag. It inflates more gently than a front air bag, and with cooler air, so it's safer for children.

Srini Sundararajan, the Ford engineer who was chiefly responsible for developing the seat belts, says the wider belts and bags help distribute crash forces across the occupant's chest, so there's less chance of a serious injury. They also help support the occupant's head and neck.

"The top two lifesaving devices today are the seat belt and the air bag. This combines them into one great feature," Sundararajan said.

Ford has been working on the technology for a decade and had to overcome numerous challenges bringing it to market.

For example, front air bags are powered by a pyrotechnic device that generates hot gas. They also deploy very quickly because they need to cover a greater distance before they reach the driver or passenger. Seat belt air bags don't have that distance to cover, so they can deploy more gently, although Srini said they're still fully deployed in a tenth of a second. They also use cold gas technology.

Ford introduced a back-seat air bag concept at the North American International Auto Show in Detroit in 2001, but the inflator was located in the trunk and it rattled around too much, bothering drivers, Sundararajan said.

Ford also did a significant amount of testing to make sure the bags would protect children, even if they're sleeping and their heads are drooping. The belt also works with booster seats.

Sue Cischke, Ford's group vice president for sustainability, environmental and safety engineering, wouldn't say how much the belts with air bags will cost, but she did say the technology is expensive. They will be available as an option at first, since some drivers - particularly those without children - may not feel they need them.

"With any new safety technology, you have to do a lot to educate the consumer," she said. "We're not sure what people will value with this."

Cischke said the Explorer was chosen for the new seat belts because it's popular with families and has also been a platform for other safety introductions, such as side-curtain air bags and stability control. Cischke said the price could come down substantially if Ford decides to put the seat belts on other vehicles.

Edward DeSmet, a technical seat belt specialist at Ford, said test subjects found the padded belts even more comfortable than regular ones. He hopes that leads more people to use them. U.S. seat belt usage in back seats is still at a dismal 60 percent, compared with 83 percent in the vehicle as a whole, DeSmet said.

© MMIX The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.
Share:
  • Share
  • Yahoo! Buzz
  • Mixx
Add a Comment
by Resin-Smoker November 6, 2009 9:13 AM EST
Things would better for the world in general if religion were outright banned.
Reply to this comment
by bubbadubba November 6, 2009 6:57 AM EST
Wait until those seat belt air bags start blowing peoples' insides out.
We were told standard airbags were safe too and to date, they have murdered over 300 people and blown childrens' heads off.
Anything to drive up the cost and profits in cars I guess.
Looks like I will have to keep fixing my 1993 car.
Reply to this comment
by riuey November 5, 2009 10:09 PM EST
I wonder if the person that wants to get rid of the UAW has ever worked in that type of an environment? I worked 15 years as an hourly and 15 years as a salaried employee for Ford. This person must not understand how to manage 75000 employees at one time. I would appreciate a response from him, or her.
Reply to this comment
by golfered2 November 5, 2009 8:44 PM EST
Good going Ford!!!! If Ford could only get rid of the UAW they would be a great company!!!
Reply to this comment
by pete_in_az November 5, 2009 10:57 PM EST
If America could only get rid of the rabid right wing it would be a great country (again.)
by lostinca November 5, 2009 4:16 PM EST
My ford fusion was in a accident and I am thankful that my son is not hurt or dead! They air bags that we "think might save us" did not deploy. He hit the concrete barrier going pretty fast. What a joke!
Reply to this comment
by lostinca November 5, 2009 4:16 PM EST
My ford fusion was in a accident and I am thankful that my son is not hurt or dead! They air bags that we "think might save us" did not deploy. He hit the concrete barrier going pretty fast. What a joke!
Reply to this comment
by jwesel1 November 5, 2009 2:35 PM EST
I once saw a cartoon that showed a minor accident and the car got filled with balloons, sorry I mean air bags.
Reply to this comment
  • MOST POPULAR
Latest News
News in Pictures
Scroll Left Scroll Right
Connect with CBS News

Stay connected with the CBS News using your favorite social networks and online news applications: