Giving Kids Their First Pair of Shoes

American Spirit: For Every Pair of Shoes Sold, TOMS Gives Another Away to a Child in Need

(CBS)  A child in Soddo, Ethiopia, is getting his first pair of shoes.

"We take it for granted in the U.S.," said Blake Mycoskie, the 33-year-old founder of TOMS Shoes. "You know, I probably have 20, 30 pairs of shoes myself. And when you give some of these children a pair of shoes, I mean, it is, like, a prize possession. It's not an accessory. It's a necessity really."

CBS News correspondent Daniel Sieberg reports Mycoskie is on a mission. The Internet entrepreneur calls himself the "chief shoe giver."

Mycoskie created the company a few years ago after getting the idea to make a simple canvas shoe -- which has actually become quite fashionable -- after seeing the alpargata shoe worn in Argentina. The concept of the company is simple: for every pair of TOMS (that's short for "tomorrow's shoes") Shoes that are sold, the company donates a pair to a child in need, from New Orleans to South Africa. About 300,000 pairs are expected to be given away by year's end.

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"You know it used to make me really sad and I used to cry a lot at these things," Mycoskie said of the shoe giveaways. "But now it's just a joy."

If he looks familiar, Mycoskie appeared with his sister on the CBS reality show "Amazing Race" in 2002.

"I think once you start traveling you don't stop," Mycoskie said.

In Ethiopia, Mycoskie is helping prevent a devastating disease called Podoconiosis. As many as 1 million of the country's 85 million people are afflicted with it.

"You can see how just grotesque his feet are," Mycoskie said of one man. "You can bet he has lived a life with great stigma attached to it. And that's why he brought his kids here to the clinic."

Part of the problem is that people don't understand how they get Podoconiosis. They think it might be contagious, but it's not. It comes from prolonged exposure to the region's soil, which has volcanic ash in it that aggravates the skin.

But a combination of proper footwear and washing can treat the disease.

Ayellit suffered from the disease and its stigma for years.

"She says she knows what it's like not to be loved," said Dr. Gail Daley, translating for Ayellit. "And now she knows love again, from other people and from God."

People here are so desperate, once word of free shoes got out, villagers actually forced open the gate to the clinic.

To give away more shoes, Mycoskie has to sell more. And word is getting out - the company has recently turned a profit.

"I think the word "social entrepreneur" is a really good description of what I am," Mycoskie said. "What that means me to is that you have the entrepreneurial gift and spirit to create something out of nothing."

"So, it's still business?" Sieberg asked.

"Still business," Mycoskie said. "But you do it for other reasons than just make a profit. You do it for the social well being and the betterment of whoever you're focusing on."

He makes no secret of his desire to run a successful company, and he worked to create a couple of other small business, like a college laundry service, before settling on the TOMS Shoes formula. He says a revenue-driven business is more likely to sustain itself over the long term -- especially during tough economic times when the charity model could more quickly fall victim to lack of funds.

Not that he lives the life of a typical CEO. He recently gave away most of his belongings and now lives on a sailboat in Los Angeles.

"It may sound too good to be true, but once you've seen the happiest people in your life who have nothing, you really start rethinking what the world, and society tells us that we need to be happy," Mycoskie said.

He's spreading the American spirit around the world, even to places where a pair of shoes can make a huge difference.

[tara-cluka]

Dear Daniel,

Thank you so much for giving attention to this universal problem. I know that the news brodcast did not give attention to all of the efforts that Hanson (the band) has given to this issue. But just so you know, Hanson has been walking miles before Each concert tour to promote Toms Shoes and to give back to this organization. They (& their fans) have walked around the world and I wish that they would have been recognized for their brave shoeless efforts. I just wanted you to know that there have been more to these efforts.

Thank you,
Tara Cluka

[Dyerfarm]

Where Can we buy these Tom's shoes ? I'll buy everyone I know a pair of Tom's shoes. if it means, that a free pair will be given to someone !

[MPHgrad]

Truly wonderful. There is another organization like this that accepts gently worn shoes and many retailers collect them & ship them to the non-profit for donors. Nine West is one of them. soles4soles.org

[jefleshman]

Good Story CBS, Thank you for posting it!

[Flachickasaw]

Kate......no shoes for you......lol

[katemahoneyvt]

Coyotes Maul Woman Hiking in Canadian Park

I'm sorry! the above comment was meant for the above story regarding the coyote attack!

However, my utmost admiration for Mr. Mycoskie! FABULOUS! Continued success.

[katemahoneyvt]

I don't see this as a case of us against them, or nature against man! Perhaps the animals were rabid, or their health was otherwise compromised. Horrible situation, but perhaps a hiking companion would have been advisable, or carry mace if travelling solo for whatever unexpected circumstance may occur when alone, in the woods or the city, four legged or two legged!