Newspaper Circulation Plummets 10.6%

Industry Continues to Struggle with Defections to the Web and Tumbling Ad Revenue; USA Today Sees Worst Decline Ever

(AP)  The decline in U.S. newspaper circulation is accelerating as the industry struggles with defections to the Internet and tumbling ad revenue.

Figures released Monday by the Audit Bureau of Circulations show that average daily circulation dropped 10.6 percent in the April-September period from the same six-month span in 2008. That was greater than the 7.1 percent decline in the October 2008-March 2009 period and the 4.6 percent drop in the April-September period of 2008.

Sunday circulation fell 7.5 percent in the latest six-month span.

As expected, The Wall Street Journal has surpassed USA Today as the top-selling newspaper in the United States. The Journal's average Monday-Friday circulation edged up 0.6 percent to 2.02 million - making it the only daily newspaper in the top 25 to see an increase.

USA Today saw its worst decline ever, dropping more than 17 percent to 1.90 million. The newspaper has blamed reductions in travel for much of the circulation shortfall, because many of its single-copy sales come in airports and hotels.

The New York Times stayed in third place at 927,851, down 7.3 percent from the same period of 2008.

Newspaper sales have been declining since the early 1990s, but the drop has accelerated in recent years. Part of this is because newspapers have stopped serving harder-to-reach areas and limited circulation to their core regions.

In many cases, people simply aren't buying print copies as much as they used to, given the abundance of free news on the Internet, often from the newspapers themselves. This has prompted newspapers to consider charging fees for Web access, but it could prove difficult to persuade people to pay for something they are used to getting for free.

Newsday, a Long Island daily, said last week that it plans to start charging people who don't subscribe to its print edition $5 a week for access to its Web site. Newsday's circulation dropped 5.4 percent in the latest reporting period, to 357,124.

Of the top 25 dailies, the San Francisco Chronicle saw the worst circulation decline, falling 25.8 percent to 251,782. The Star-Ledger of Newark, N.J., and The Dallas Morning News both fell 22.2 percent.

Of all the newspapers with a paid circulation of more than 50,000, the York Daily Record in Pennsylvania saw the biggest increase - rising 16.5 percent to 55,370.

The figures from the circulation bureau compare 379 daily newspapers and 562 Sunday newspapers that had reported average sales for both the current and year-ago periods. That means the reported circulation declines were not made higher by the closure of the Rocky Mountain News, the Seattle Post-Intelligencer and other newspapers.

The totals also exclude many smaller newspapers because of rule changes that make direct comparisons impossible.

[DoubleHappiness88]

If there were any NEWS in newspspers, perhaps people would read them.

Hint: Sports, religion and society gatherings are NOT news.

[formrusmcsgt]

I can't imagine why anyone with a computer and a connection would read paper newspapers.

Waste of paper, newsprint on your hands, then recycling the paper not to mention paying a subscription for the pleasure.

[mav547166]

The newspapers should get an OSCAR for best whining death award. Good riddance, see you at the museum between the cave drawing, and clay tablet exhibits.

[newskitten]

It is upsetting that newspaper circulation is declining. All types of media are necessary in a modern democracy because they all serve different purposes. While television is now the fastest way of getting breaking news out to the public, newspapers give in-depth reports and investigative series that no other form of media can compare to. Hopefully, this Second Great Depression will pass soon and circulation will go up again.

www.newskitten.wordpress.com

[dicere]

If the three minor networks had not given so much time, energy, and assets promoting the government, they might have the time to host events which make money or report what happens in the middle of the country both politicaly and geographicly.