Adjusting Your Makeup As You Age

Celebrity Makeup Artist Shares Tips for Switching Up Your Beauty Routine as You Get Older

(CBS)  When you are younger almost anything goes when it comes to make-up, but once a few lines or wrinkles begin to appear it's time to change it up.

Celebrity makeup artist Cynde Watson illustrated on "The Early Show" Friday, a few makeup tips to hide common aging concerns, as women approach their 40s.

Watson told CBS News she believes "the overall makeup tip for women approaching their 40s (is to) discover and embrace your signature look."

But what do most women need to know about makeup and aging?

Watson said, "Women need to understand that 'less is more,' but less doesn't mean no makeup. ... It means the right makeup applied (should be applied) strategically. Women should stay true to their signature style and accent and highlight their basic or signature look with seasonal trends."

Should you use colors differently as you get older?

Watson said as a woman gets older, she should definitely use color differently than she did in her teens and 20s.

"You need wear more color as you age, but in sheer formulas and applied strategically," she said.

Watson added that long-wear and waterproof makeup becomes very important as women age because body temperature fluctuates, due to hormones. Other factors include eye sensitivity, and skin texture and surface changes.

Watson offered these makeup tips to hide common aging concerns as women approach their 40s:

No. 1 Concern: Maturing Skin
- Skin appears dull and matte with visible fine lines and wrinkles, on the skin and around the eye area
- The number one complaint that I hear from my clients is, "How can I keep my makeup from sinking into my fine lines and wrinkles?"

Makeup Solution:
• Moisturizer SPF 15
• Hydrating Primer-hydrates, fills and gives skin a smooth finish
• Tinted Moisturizer/Foundation (only where needed) A corrector shade or concealer/corrector balances the discoloration. It hides dark circles and evens out skin tone
• Sheer powder in strategic areas if needed (for example T- zone. Less powder is better as you get older because it accentuates the lines.
• Bronzer / Self Tanner

Product recommendation: SPF moisturizer, moisturizing primer, tinted moisturizer, moisturizing foundation & concealer, sheer powder, self tanner, bronzer

Products to stay away from: Heavy powders & foundation

Fall trend: Healthy looking skin, matte but not dry, hydrated skin (not dewy)

How can a woman close to 40 or older make this fall's trend for skin work for her?

Fall '09 skin is matte this season, the way a woman close to 40 can wear this trend and look great is to use foundation or tinted moisturizer in spot areas (T-zone, redness around nose and anywhere you find uneven skin. Once the skin is even apply sheer powder sparingly only where skin is extremely oily. This technique will give you healthy flawless real semi-matte skin which translates like the runway matte look, and is appropriate for skin approaching 40.

No. 2 Concern: Maturing Eyes
-Appear smaller, puffy and droopy with visible fine lines (crow's feet).
-Eyebrows appear sparse and faded and eyelashes start to lose vibrancy and thickness

Makeup solution:
• Eye cream (during day and night. Start using it now)
• Shape & Fill in Eyebrows -It's like a mini eye lift, do not wear brows darker than your hair color. Most cases the tail of the brow will start to disappear. If you've had thick bushy brows then they start to thin out and you have to fill them in.
• Line eyes-thicker on the outer corner getting thinner towards the inner corner this gives you the appearance of a more almond shaped eye. Use waterproof products around eyes. The body is changing at this age and you do produce more water and sweat, usually in areas that you don't want.
Eye Lashes-If you see a little gray in lashes and really bothers you then you can have professionally dyed. DO NOT TRY AT HOME. Or just use mascara.
• Apply basic shades (taupe, gray, soft bone, basic brown palette) on the eyes and accent with seasonal trend shades and shimmery textures
• Use a double-pigmented volumizing mascara. Your lashes start to dull and you lose volume and pigment.

Product recommendation: Eye cream

Products to stay away from:
- Frosty, glittery and extra bright eye shadow, colored mascara

Fall trend:
- Deep Smokey Sultry eyes 80's style (black, purple, blue)
- Glittery shadows on the eye lids, matte browns on the eye lids. You take the glittery shades and use it as an accent.

How can a woman close to 40 or older make this fall's trend for eyes work for her?

Fall '09 eyes on the runways were created using deep matte shades and glittery eye shadows. The look is smoky and sultry with an 80s edge. A women close to 40 can wear this trend by applying basic matte shades on the eyes -- dark gray instead of black on the lid, using a black or deep shade long-wear gel or pencil eyeliner then accent with a shimmer (not glitter) eye shadow or eye shadow pencil in the inner corner of the eye, softly washed over basic shadow or trace line over the dark liner that rims the eye.

No. 3 Concern: Maturing Lips
-Start losing volume, definition and pigment. Lip stick and gloss also starts feathering into fine lines around the mouth.

Makeup solution:
• Lip conditioner
• Line lips with a fat pencil, fill in lips, add lighter shade in center of lips to give a plumed up fuller effect
• Use lip primer and a lip liner in a natural shade to avoid feathering
• You don't have to avoid bolder shades just choose sheer formulas (not glossy. You can get a sheer red by using a stain. A color last marker pencil will give you the look. If you have very thin lips, gloss them up. If you have fuller lips, then gloss the bottom center lip. As we age and approach the 40s, we should use less gloss.

Product recommendation:
Products to stay away from:
- Dark matte lip stick and extremely bright shades

Fall trend: Red (matte), Nude (matte), Deep Purples and Fuchsia lip stick. You would use these colors in a more stained color. I want to say stay away from Deep Purples and Fushsia, but it's how you do it.

How can a woman close to 40 or older make this fall's trend for Lips work for her?

Fall '09 lips are matte red, plum and fucia and very nude. Matte formulas can make lips very dry which can make them look smaller and ridged especially if there are visible lines forming around the lips.

Women approaching 40 can wear these trendy lip color shades, however the lipstick formulas should be sheer and semi matte.

For a listing of products featured on the broadcast, go to Page 2.

[fckrew]

Great segment! I really got some great makeup tips. It was nice to see models that looked like real women. Thanks for posting the product list. looking forward to more beauty segments like this one

[sam-kiley]

bonjour célebrity, maggie
j'ai aimé ...la touche de "célébrity" a fait la différence, le maquillage était fin, trés beau, a vrai dire les produits de beauté moins on en met mieux on se porte....les choses les plus simples sont les meilleures...merci & au revoir

[CWbeauty]

Thanks for tuning in to the "Adjusting Your Makeup As You Age"
makeup segment on 8/28.

See below the under eye products that were used in the segment.

The Bobbi Brown Cosmetics ??Tinted Eye Brightener? in the medium shade (peachy pink tone)was used on the model along with the Mark. ?Get Bright Hook up Highlighter? in natural(warm beige tone). Use these products along with your concealer for best results. Understand that you might not need both products but if you use either the Tinted Brightener by Bobbi Brown or the Get Bright by Mark. you should use a concealer in addition to these products.

I trust these products will solve your under eye concerns.


Under Eye Lightning & Brightening Products

Bobbi Brown Cosmetics ??Tinted Eye Brightener?
Instantly brighten and lift under the eyes. Ideal for anyone - women, men, even teens - who need minimal under eye coverage. Bobbi Brown Tinted Eye Brightener is also an ideal alternative to concealer on weekends or to touch-up your regular concealer throughout the day. This unique formula combines lightweight under-eye coverage with the latest in skincare technology to instantly give the eye area a brighter, more refreshed look.

3 shades: Light, Medium(shade on the TV model), Dark
Price: $32.00

Link:

http://shop.nordstrom.com/S/2929607?cm_cat=datafeed&cm_pla=makeup:women:foundation&cm_ite=bobbi_brown_tinted_eye_brightener:184197&cm_ven=Froogle&mr:trackingCode=56E4CFFD-D981-DE11-B712-001422107090&mr:referralID=NA


Mark. Cosmetics -?Get Bright Hook up Highlighter?

Brighten Up On The Go!
Brighten up under eyes, emphasize cheekbones or accent brow bones with this pearly liquid highlighter. 0.087 oz. net wt.

4 shades: Light, Natural(shade on the TV model), Golden, Deep

Price: $6.00

Link:

http://shop.meetmark.com/shop/product.aspx?src_page=product_list.aspx&level1_id=300&level2_id=469&pdept_id=483&dept_id=490&pf_id=36455

http://www.cyndewatsonbeauty.blogspot.com

[brandtcr]

I am not sure if that is it, she said it was peachy color, and it is not mentioned that it is peachy or not. I would go on their chat on Monday and ask someone. I see when you google her name, she has a make up line too. Perhaps it is a part of hers?

[brandtcr]

Funny of all the thing mentioned this is the one that peaked our interest. I too, looked for this and only came up with Cover girl stuff. Thaks motonail for finding it for us! It sure would be nice if we were allowed to age in the USA and not be so worried about it!

[motonail]

I think i found it ! she used a lot of Bobbi Brown stuff on the list above so i searched and found:Tinted Eye Brightener by Bobbi Brown. It got good reviews and it looks like the same container.

http://www.bobbibrowncosmetics.com/templates/products/mpp/index.tmpl?CATEGORY_ID=CATEGORY22762

[jump4joybug]

CBS, or Cyndi - please.....I'm searching everywhere for the eye lights peachy cream for the under eye you used on the first model. Who makes it?

[mkodc]

cbs, please let us know what product the peachy concealer is that was sued on the first model the name was not mentioned....it was not listed , we need it....

[kristystarke]

Cyndi mentioned a product she called "high lights" or "eye lights" as she applied makeup around the first model's eye. This product is not listed here. How can I find out what/ who makes that product? I have been looking for something like this for months now?

[motonail]

kristy, i could not find it either! I watched it on line and the product is hidden with a banner. Frustrating-Searched on line and i found only sticks called eye lights from Anastasia and other companies. BTW The 'advertising' on this 'news show' was so obnoxious.This piece seems to show a lot of the makeup artist's product line on this page. (the earlier pieces shamelessly plugged: The Home Depot,Behr Paints, Coldstone Creamery-it was like an informercial!) I won't watch again.