July 31, 2009 7:18 AM

Data Breach Bill's Flawed Assumptions

By
CBSNews
(CBS)  This column was written by Evan Schuman, the editor of StorefrontBacktalk.com, a site that tracks retail technology, e-commerce and security issues. Retail Realities will appear each Friday. Evan can be reached at e-mail and on Twitter.

The chairman of the powerful U.S. Senate Judiciary Committee, Sen. Patrick Leahy, is trying-after two failed attempts-to get his data breach bill made into law. But even though his bill would answer the pleas of many retailers by creating one single national standard for handling major retail data breaches, the bill's details don't deliver the comprehensive relief promised.

In short, the bill is trying to make it more difficult for major retail chains to hide large data breaches when, in fact, the wording will make it easier for them to hide such breaches.

Leahy is pushing the Personal Data Privacy and Security Act was introduced July 22 and said it was "one of my highest legislative priorities as Chairman of the Judiciary Committee." (Details details. Is that "one of my top two highest priorities" or "one of my top 10,000 highest priorities"?)

"This is a comprehensive bill that not only deals with the need to provide Americans with notice when they have been victims of a data breach, but that also deals with the underlying problem of lax security and lack of accountability to help prevent data breaches from occurring in the first place," the Senator said in a statement.

The parts of the bill relevant for retails chains would increase criminal penalties for identity theft involving electronic personal data and make it a crime to "intentionally or willfully conceal a security breach involving personal data." That last part carries a punishment of either a fine or imprisonment of as long as 5 years, or both. It allows allows the Federal Trade Commission to impose "a civil penalty of not more than $5,000 per violation, per day and a maximum penalty of $500,000 per violation. Intentional and willful violations of these sections are subject to an additional civil penalty of $5,000 per violation, per day and an additional maximum penalty of $500,000 per violation."

There's the possibility that some smaller retail chains may be exempt, as the introduced version of the bill only applies to "business entities that compile, access, use, process, license, distribute, analyze or evaluate personally identifiable information in electronic or digital form on 10,000 or more U.S. persons." A provision requires media notification "if the number of residents in a particular state whose information was, or is reasonably believed to have been, compromised exceeds 5,000 individuals." Section 316 requires that business entities and federal agencies notify the Secret Service of the fact that a security breach occurred within 14 days of the breach, if the data security breach involves: (1) more than 10,000 individuals; (2) a database that contains information about more than 1 million individuals.

It also requires internal testing "to ensure that third parties or customers who are authorized to access this information have a valid legal reason for accessing or acquiring the information."

Most importantly, the bill would replace a wide range of conflicting state laws, as it specifically "preempts state laws relating to administrative, technical, and physical safeguards for the protection of sensitive personally identifying information."

But the core of the bill is where things get a bit dicey. It requires retailers to notify consumers impacted by a breach "without unreasonable delay" but it doesn't say how much time retailers can take. Without that specific, it would seem difficult to enforce the law.

Even worse, the exemptions for notification are so broad as to make it unlikely that any retailer would actually be impacted. For example, the bill provides a blanket exemption as long as a chain "provides a written certification to the U.S. Secret Service that providing such notice would impede a criminal investigation or damage national security." The Secret Service then has to perform a review to determine if it's a warranted claim.

The problem is that the claim that something might impede a criminal investigation is so broad as to be meaningless. Unless they have a picture of a suspect that they want identified or located-a highly unlikely situation with a major data breach-law enforcement (especially at the federal level) would always rather keep information quiet. So without listing specific requirements for such a finding, it's an amazingly low bar.

Although the bill "prohibits federal agencies from providing a written certification to delay notice, to conceal violations of law, prevent embarrassment or restrain competition," it doesn't provide a presumption of disclosure, nor specifics for the Secret Service to rely on. In other words, if the agents would rather the suspects to know as little as possible about what they know, there's nothing in this law to require retail disclosure.

Here's another interesting exemption: "Section 312(b) exempts a business entity or agency that conducts a risk assessment after a data breach occurs, and finds no significant risk of harm to the individuals whose sensitive personally identifiable information has been compromised."

That's interesting because the bill-again-offers no specifics to help someone make that determination. What constitutes significant? Executives involved in several recent major breaches-including Heartland-have argued, for various reasons, that their customers are not really at risk. Who is conducting that assessment?

If it's being done by the retailer itself-or by an assessor being paid by the retailer-I think we can make a pretty good guess that it will be a rare breach where the chain will find a significant risk of harm to its customers. The government is trusting the breach victims-with PR departments and lawyers trying to fend off class action lawsuits-to make that determination? Perhaps if it gave that job to the Secret Service, along with specific criteria to determine what the Senate means by significant, then maybe that provision could work.

That section also gives us this well-intentioned gem: "A rebuttable presumption exists that the use of encryption technology, or other technologies that render the sensitive personally identifiable information indecipherable, and thus, that there is no significant risk of harm."

Wait a second. Are they actually saying that if the chain used some element of encryption, it's exempt? What if the chain has a reason to believe that the cyber thieves had cracked their encryption? What if-as actually happened with TJX-the bad guys also stole the encryption key, making the encryption of no value?

More importantly, even if the chain had no reason to believe either the key had been intercepted or the encryption had been cracked, there's still the fine chance that the bad guys could crack the encryption later. Having a blanket statement that says, in effect, "If you use encryption, no need to disclose anything. We're all fine here" is ludicrous.

One other part of the bill-Section 312(c)-has an even more vague exemption from the notice requirement "if a business entity has a program to block the fraudulent use of information -- such as credit card numbers -- to avoid fraudulent transactions. Debit cards and other financial instruments are not covered by this exemption."

So if a chain has any program that is supposed to block the fraudulent use of credit card numbers, they're off the hook for reporting breaches? OK, I'll ask: With all of these broad exemptions, what major retailers does this possibly leave that still would be required by this bill to do anything?

It would be easy to dismiss this bill if it were the work of some freshman congressman out there, with no experience and almost no staff. But this is the work of a veteran Senator, who is the chairman of one of the Senate's most powerful committees. Even worse, this bill has been introduced twice before, giving his staff plenty of time to learn all of its holes the hard way.

The U.S. Senate needs to get involved, establish one federal standard for data breach procedures and put some serious teeth into it. That bill is needed. This bill, however, seems designed to get headlines from reporters who don't read the actual legislation and to make it sound like it's going to change something. A bill is definitely needed, but this one-in its present form-isn't it.
By Evan Schuman
Special to CBSNews.com

Copyright 2009 CBS. All rights reserved.
Add a Comment
by JasonV12 August 3, 2009 1:07 PM EDT
Companies that take fewer precautions when handling our sensitive data should have harsher penalties than those who choose to take steps to prevent data loss. Prevention is not hard to achieve either. Format-preserving encryption (or fpe) is an easy and cost-effective way to protect credit card and other data from the moment it?s collected into databases and as it?s used by the various applications. Check out more about the technology here: http://www.voltage.com/technology/Technology_FormatPreservingEncryption.htm
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by John_Merritt August 1, 2009 9:53 AM EDT
Good article Evan. I agree the bar is way too law as far as penalties and there is little to safeguard our information. I believe there needs to be STIFF penalties for all crooks, especially the cyber type.

If a burglar breaks into a store and takes money, he gets 7-10. If a cyber criminal breaks into a system, they impact 10,000 people. I believe they need to pay a little bit more severely.

I also believe companies have a fiduciary responsibility to ensure safeguarding of our information. It should be required. That is non-negotiable, especially when public/private/national security issues are on the line. There is no room for sloppiness.

Create a bill that has some wallop.
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by stn_sage July 31, 2009 10:02 AM EDT
If these Congressmen and Senators would STOP taking contributions from some of the companies who are the biggest offenders of data breach which this bill supposedly is designed to control, then a comprehensive, effective law could be enacted relatively quickly!

In other words, the 'legalized bribery' slows down the 'wheels' of good legislation from 'turning'! Until this situation is corrected, Congress will continue to write JUNK legislation!
Reply to this comment
by hungry1968-16 July 31, 2009 9:05 AM EDT
How about a fine of $10 million dollars and a ten year prison term for ALL BOARD MEMBERS of a company, that suffer a "data breach"?

Create a law like that, and ALL data breaches will end immediately, ending the whole debate for notifications at all.

They would find a way to lock down the data INSTANTLY, once they realize that they had a chance to be punished for it.
Reply to this comment
by stn_sage July 31, 2009 9:55 AM EDT
What? Punish 'white collar' criminals in a sane, uniform, direct, and immediate manner to solve a problem?!

hungry1968, you're 'not in Kansas now, you know' this is the U.S.A.! ;)
Here, we only do that to pretend there's equality under the law---by occasionally taking one and punishing him to appease the public!
by jtdev1 July 31, 2009 8:14 AM EDT
looks like the industry doesn't like the current laws and wants them weakened some...

I wonder who and how much was "donated" to get this done...
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by Resin-Smoker July 31, 2009 1:08 AM EDT
They should all be lined up and shot... They knew full well what they were getting into without any reguard for anything but their own narrow self-interests.
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