paidContent - paidContent Quick Hits 7.11.09

(PaidContent.org)  This story was written by Rafat Ali.

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»  MySpace may relaunch as an entertainment portal. If the new guys (and they are all guys) can rescue the lost cause, they will go down in history, that’s for sure.

»  “Its stimulating but not uncomfortably challenging,” says Virginia Postrel, in an NYT review of Chris Anderson’s “Free”.

»  Silverlight 3 launched yesterday, and apparently, some people care. NBC Sports for example, which continually sucks at online live sports coverage.

»  Local TV stations’ hopes for a business turnaround in the rest of ‘09 are fading fast.

»  The ninth Adwords related lawsuit filed against Google (NSDQ: GOOG), this time by Rosetta Stone.

»  “Redboxs low price…is less a reflection of a permanently superior distribution technology than of Hollywoods reluctance to fully embrace alternatives to discs, like video-on-demand.” Well said.

»  Twitter as the disseminator of fake celeb deaths.