Chrysler Pulls Plug, Dealer Has Fire Sale

Slashes Prices As Much As 40 Percent In Va. Lot; Good Time To Buy If You Need Car, Experts Say

(CBS)  Pohanka Chrysler/Dodge's Web site says it all: "Chrysler Bankruptcy Forces Liquidation. This is it. Period."

The Leesburg, Va. dealership is among the more than 700 losing franchise agreements with the embattled automaker, and has more than 100 vehicles to sell before a June 9 deadline.

The result?

Pohanka's own bailout plan: price cuts of as much as 40 percent.

Observers say this is a good time to buy a car if you happen to be looking for one.

CBS News correspondent Kimberly Dozier visited Pohanka for The Early Show Thursday, and dealer/operator Ray O'Bryhim showed her around.

He said Pohanka doesn't plan to close or lay anyone off. Rather, it intends to reinvent itself as a used car "superstore" and to expand its service area.

But Pohanka has to sell the Chrysler vehicles left on its lot.

"Our back is against the wall, obviously," O'Bryhim admitted. "We've got to make the metal move" off the lot.

So a car that was listed at $19,575 is going for $14,987, or 20 percent off. A Dodge Nitro originally being sold for $29,170 marked down to $17,510 -- or 40 percent off. And a Dodge Caliber with an original sticker price $25, 715 now on sale for $19,034.

O'Bryhim says Pohanka has managed to sell 20 cars since lowering prices.

How can they take so much off? "It's a combination," he explained. "We've got some factory cash, consumer rebates and also huge discounts. Once again, we are in the midst of an inventory liquidation." They're also peddling the vehicles at well below cost.

O'Bryhim predicts Pohanka will clear the cars out. "Oh, we'll make it," he says.

But once June 9 comes and goes, price reductions won't be as steep, he adds, calling this a "once in a lifetime opportunity for customers. ... Chrysler's told the dealers that they're not going to be able to buy the cars back, so that's all the reason we have to make this metal move."

And he assured co-anchor Harry Smith that buyers needn't worry about their warrantees, no matter what state Chrysler is in, since the Obama administration has promised to back those warrantees.

[Tim_Olson]

I wont buy a chrysler car event if it is 75% off the stick price. Why? because i know parts won't be available once chrysler went out of business. If a car company when out of business..companies that make parts for the car also goes with it. Its gonna cost more to fix because you have to shipped your car to a chrysler dealership to repair that is 200 miles from where you live if there is no local dealer. Parts have to be special order too which cost more to make and shipped.

[swin5]

Obama may guarantee the warranty but will anyone guarantee that repair parts will be available?

And can anybody guarantee that Obama will still be around after 4 years?

[ramos1129]

He said Pohanka doesn't plan to close or lay anyone off. Rather, it intends to reinvent itself as a used car "superstore" and to expand its service area.
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It is a certainty that Pohanka did not spend the last 12 months waiting for the ax to fall. They must have had Plan B in reserve for quite some time. Good for them.

[eferrell2]

SALES do not equal PROFIT. Look around you - there are "American" cars everywhere. The problem was that GM and Chrysler's overhead (UAW) was so high they could not make a PROFIT.

By the way, $19,034 is no bargain for a Dodge Caliber. Why do you think this is one of the cars Chrysler will not continue to make?

[goosfraba2]

Just goes to show how over-priced American automobiles have been. If more realistic prices had been "tagged" on the cars in the past, the American car companies might have done better.