Cereal Box Typo Sends Callers To Phone Sex Line

Typo On Oregon Company's Cereal Boxes Sends Callers To Phone Sex Line

(AP)  An Oregon company has ordered new packaging for its Peace Cereal after a typo on the box sent callers to a phone sex line instead of the cereal maker's 800 number. Instead of reaching Golden Temple of Oregon, callers were greeted by a recorded voice asking, "Do you love sex? ... Isn't that why you called?"

Spokeswoman Elissa Brown said Eugene, Ore.-based Golden Temple ordered new packaging when the mistake was discovered in December and new boxes have been shipping out for weeks.

However, 13 varieties of the cereal were on shelves Wednesday at one Halfway, Md., grocery store, including seven varieties in boxes bearing the incorrect telephone number.