The Incredible Drive Of LeBron James

60 Minutes Camera Catches A Spontaneous, Incredible Shot That "One-Take" James Makes Look Easy

(CBS)  By his senior year, ESPN was following his high school games, and showing his highlights on SportsCenter. Before he graduated, James' picture had already graced the cover of Sports Illustrated above the caption "The Chosen One."

James wasn't particularly impressed, since he didn't know at the time the importance of being featured on the cover of Sports Illustrated. "I just thought it was just another sports magazine. They want a sports figure, a guy that can play basketball on the cover. I didn't know how big Sports Illustrated was."

"Do you know, what 60 Minutes is?" Kroft asked.

"Yeah," James replied, laughing. "It's a hour, right?"

Just a few months after being selected the most likely to succeed in his high school class, he signed a multi-million dollar NBA contract with the last place Cavaliers and a seven year, $90 million endorsement deal with Nike - the most ever paid to a basketball player. Another lucrative contract with Coca Cola laid the foundation for what James hopes will become a billion-dollar business empire. And it didn't take the enterprise long to begin paying dividends.

Three years after joining the lowly Cavaliers, he led them to the finals of the NBA Championship with one of the greatest clutch performances in history. He single handedly scored his team's last 25 points in a double overtime victory against Detroit.

"The game was so magical. I mean, I still watch it to this day," James told Kroft.

"You didn't feel nervous taking those shots?" Kroft asked.

"No. You can't be afraid to fail. It's the only way you succeed - you're not gonna succeed all the time, and I know that. You have to be able to accept failure to get better," he replied.

Three years ago, James took one of his biggest risks ever. Deciding he wanted to control his own image, not just appear in other people's commercials, he stunned the sports world by firing his agent and starting his own company to handle his outside business interests with some of his childhood buddies from Akron.

Asked why he fired his agent and hired his friends, James told Kroft, "I just felt like in order for me to grow as the person that I wanted to become, as the leader, as the businessman, I had to, you know, make a change. Make something that I think could benefit myself and benefit the guys that was around me."

[eyemdope]

Well, for one, it's not hard to imagine had his friends been white how the story would have been one of "Lebron's friends have proven to be quick learners with natural business acumen and have been instrumental, despite the initial criticism of his choice, in assisting him expand his empire".

I could be wrong, but such dialog would appear to be consistent with all the stories of the wonder boys that become young CEO's on the path to the American dream without any prior experience.

[OregonDoug]

Not to brush off the basketball skills of LeBron James, nor to ignore the possibility of that he is a positive person, but for myself, the interview was a case in point why I've turned away from my childhood affection for sports.

It's about image, "packaging" the athlete, having us identify with these outrageously and repulsively overpaid kids (24 years old) who play a game - A GAME! - who also happens to be in the shamefully narcissistic profession of entertainment. Look humble, say you're for the team, thank God for your physical gifts...these are all the catch phrases to buy into their image, because once you've come to believe that he's just like one of us, then we can be seduced to go out an buy into the "billion dollar brand of Lebron James." That's what he said, his goal is to become the first billion dollar sports icon.

Isn't that the same money-greedy attitude of Wall Street? What is about us that finds this sort of thing admirable?

Dont tell me it's a team game when NBA games get promoted as "Kobe vs. Lebron", ad nauseum.

I don't blame the kid. It's a heady, heady stuff, getting $500,000 - $1,000,000 checks every MONTH while many will never see that much in a life time. Who can blame him and all the hundreds of other delusional athletes who've come to see themselves above it all.

If there's a value to recession, it's the possibility we get back to what is really important.

[rwright416]

Asking LeBron if he had ever been in trouble was totally inappropriate. To the best of my knowledge LeBron graduated high school with honors. A more intelligent question would have been to ask him if he plans to pursue higher education at some point in his life.

[davidcc472]

I think this was a great sports profile for the passer-by viewer of the NBA, but I felt I didn't really learn anything new about Lebron I didn't already know. I still love Steve Kroft profiles. Coldplay was better.

David

[jeanierp5]

I am disappointed that the story did not include Mr. James' philantropic causes and pursuits. I am sure he must contribute some of those millions to help disadvantaged youth. What a talented and intelligent young man!

[t8jdg99]

I think that LeBron James is a class act. He is a very smart and honorable young man who has learned from lessons taught to him early in life; "use the game of basketball as a vehicle to get to where you want to be in life". "Use it, don't let it use you". LeBron also
has a great flair for comedy, it just comes so natural to him.As far as I'm concerned the
sky is the limit for LeBron. Everything he touches turns to gold. He's making a lot of people a lot of money. Wishing him everything he needs to make him happy.

[joediorio]

I am surprised your story did not mention (1) the racial controversy surrounding LeBron's magazine cover with Giselle Bunchen (you showed the cover of the magazine), or (2) the fact that LeBron may become a billion-dollar industry because he will be a free agent and may move to another, more lucrative NBA market and abandon his hometown Akron.

[stvm06]

Seeing my high school gym on 60 Minutes brought back fantastic memories of basketball games, school rallies, and great friends. When Steve Kroft asserted that LeBron was voted ?most likely to succeed? by his class, I couldn?t help but smirk, as I knew that honored belonged not to James, but to my good friend Pat Vassel. Having graduated from St. Vincent ? St. Mary?s a year before LBJ, I understood that even as high school senior, LeBron was no longer ?likely? to succeed, it was only a matter of by how much.

[rcn220]

I have been thinking a lot about this case since it aired yesterday. I think it had the potential to be a bit racy, if Lebron or his people were pushed more.

First I want to say Lebron truly seems like a good guy. As another commenter pointed this out earlier, but his mom didn't exactly provide a stable childhood (drug/alcohol issues for her), so it is kinda amazing he turned out the gentleman he is now. His mom is just trash. That said, it is truly amazing how much he cares for her and refuses to blame her for anything. The story definitely should have focused on the true father figures/families in Lebron's life, like the coaches who took him in and looked over him...the people who actually taught him values.

Also, NancyJ, I really have no clue where you are getting at with your comment against anyone who is calling out the 'race card' friend. By making a comment as ignorant as that, it shows he clearly is in over his head. It's not exactly an attitude to make alot of friends in the business world. I just hope all the lawyers and real mba's Lebron hired are looking out for Lebron's best interests. Also, if having African American exec's was a must, it isn't that hard to go to any top law firm and have your pick of Ivy League educated ones. "Race Card" friend sounds like he never heard of a highly educated black man.

As cliched as this sounds, I think Lebron 'cares too much' about the family/friends that have been with him since he was a youth. I really hope he isn't taken down by these people....in some ways I think it would be cheaper for him to just pay all his hangers on 6 figure salaries to get out of his way.

[Balla12321]

Lebron is the best player i have ever watched. You my favorite player. I got a Fathead of you in my room. I have a question. When did you start playing and what did you do to become how good you are? It you can tell me hit it up at 301-712-5330

[coxand1281]

I truly enjoyed the interview of Lebron James, well, almost all of it. I love his team first attitude, that he stays out of trouble and that he understands there is someone out there bigger than him (God).
The one part of the interview I disliked was when his long time friend/business partner played the race card. I do not care if you are black, white, Asian, Indian, any race or color you can think of, if you are handed a $100 million empire and you have never completed college or ran a business of your own, I will always say that is a bad decision. I hope they do succeed. They are very fortunate to get to hang on the coattails of Lebron. They are not an asset to Lebron right now, but hopefully with the opportunities they have been given, they can grow into an asset over time and I hope they lose that ?chip? on their shoulder.

I am a white male and a business man and I am not so ignorant to think that race does not exist. I know it does and I know it exists among all colors, races and religions. But when you are handed a high paying job for an entity worth $100 million, please do not cry about race.

[fixyou]

It?s nauseating to have to listen to the suggested race card rubbish. Maverick Carter, the CEO, has an opinion that is sadly misguided. A better use of Mr. Carter?s face time on 60 Minutes would have been to explained to the audience how a couple of young guns without any business credentials are competent enough to operate a multimillion dollar organization. The professional advice offered to LeBron concerning his personnel choices was solely based on the lack of qualifications of his friends. Stop playing the race card in an inappropriate situation; it?s disgusting. The whining and that attitude is ill-advised, deal with the fact that you don?t have the qualifications so any criticisms are warranted. No race thing.

[iycfifi]

I am amazed that 60 minutes has abandoned their time-honored position of trying to show the whole story - good and bad. This puff-piece on LeBron James seems to forget the unsavory actions of him and his mother while he was still in high school. The two that come to mind are the purchase of a Hummer for his birthday while still on government assistance and the suspension for violations of his status to play in amateur high school sports. Or am I mistaken in my memory?

[legacyabq]

I love this guy. Such a pleasure to watch play, and a class act to boot..

Will be one of the all-time greats I think

[AAART]

I agree the race card. If youthink a man of 24 can hire his friends and it not be questionable on how he will do without race coming into it, you are not wise. LeBraon is so smart, he is giving you guys a chance to jump on and all you can do is whine. Will it never end? Forget that I am black, and you are black and just do your job. You will be surprised.

[gce651]

Why, with all that money and resources he has, did he at least not marry the girl he has two kids with???

[Solarrays247]

Incredible young man....and only 24 years old!

Go for it, LeBron!

So glad CBS had the time to fit in this crucial news story. I'm so glad that there aren't more important issues to be covered by the drive-by media drones.

Steve Croft said that LeBron 'literally' built the Cav's arena. I didn't know LeBron was also a bricklayer. Is Steve Croft so stupid he doesn't know the difference between literal and figurative? Apparently.

What a genius.

And LeBron's friend *absolutely* played the race card, which says more about him than anything. Having an entourage is expensive (anyone remember MC Hammer?) white or black, and putting uneducated friends in charge of administering 10's of millions of dollars looks risky, and to gratuitously imply that any concern expressed by the NBA was because the friends were black is a joke. LeBron is black and the Cavs were OK paying him the money... they just didn't want him to get hosed by leeches. Lord knows it's happened before.

[NancieJ]

To "donnalou67" - As a privileged, college educated, caucasian American, I can say that LeBron's friend had EVERY RIGHT to make that comment. If you think he is using the "race card", you need to get your head out of the sand. There are still an embarrasing number of people in America that feel exactly how he described and he has every right to call it what it is.

[NancieJ]

The current economy is proof of what can happen when you put your future in the hands of those other "tell you" to trust. God speed to you and your friends - I have no doubt you have made the best decision. Perhaps others should be so wise.