Broadband Content Bits: Netflix/Xbox; 'Washington Unplugged'; Slotcar
This story was written by Tameka Kee.
Xbox owners flock to *Netflix*: *Netflix* says one million Xbox 360 users have "activated" its streaming video service on their console. *Microsoft* began offering *Netflix* through Xbox LIVE three months ago; *Netflix* says members have watched 1.5 billion minutes of movies since, though it didn't offer actual subscriber numbers (via Reuters).
CBSNews.com's Washington Unplugged: The site is launching a new weekly webcast that focuses on U.S. political news and events; Face The Nation's Bob Schieffer will host the 15-minute show. *CBS* decided to roll out Washington Unplugged based on the popularity of webcasts news anchor Katie Couric hosted during election season, per Adweek.
Hardee's, Carl's Jr. sponsor racing parody: The two fast-food restaurants are sponsoring Slotcar, a web series spoofing the stock car-racing industry; the launch is tied to the start of the 2009 Nascar season. L.A.-based Animax Unplugged will produce each episode within a week of its air date; the idea is to use up-to-date racing news and controversy as show fodder. The series has a YouTube channel, and clips will be featured on both company's sites. Release.
By Tameka Kee
PaidContent.org Xbox owners flock to *Netflix*: *Netflix* says one million Xbox 360 users have "activated" its streaming video service on their console. *Microsoft* began offering *Netflix* through Xbox LIVE three months ago; *Netflix* says members have watched 1.5 billion minutes of movies since, though it didn't offer actual subscriber numbers (via Reuters).
CBSNews.com's Washington Unplugged: The site is launching a new weekly webcast that focuses on U.S. political news and events; Face The Nation's Bob Schieffer will host the 15-minute show. *CBS* decided to roll out Washington Unplugged based on the popularity of webcasts news anchor Katie Couric hosted during election season, per Adweek.
Hardee's, Carl's Jr. sponsor racing parody: The two fast-food restaurants are sponsoring Slotcar, a web series spoofing the stock car-racing industry; the launch is tied to the start of the 2009 Nascar season. L.A.-based Animax Unplugged will produce each episode within a week of its air date; the idea is to use up-to-date racing news and controversy as show fodder. The series has a YouTube channel, and clips will be featured on both company's sites. Release.
By Tameka Kee
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