NEW YORK, Dec. 26, 2008
Making Gift Cards Pay
Expert: It's Way Too Easy To Get Less Than Givers Bargain For If Recipients Don't Use The Cards Wisely; Offers Words To Wise
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Play CBS Video Video Get Out And Use Your Gift Card Billions of dollars are wasted each year when you leave your gift card at home, reports Harry Smith, who talked to Christine Frietchen from Consumersearch.com about gift card tips.
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The Early Show ConsumerWatch Be informed! Our correspondents keep you posted on scams, faulty prodcuts, dangers, and more. Also -- on where to find the best deals!
Christine Frietchen, Editor in Chief of the product review Web site ConsumerSearch.com, had great thoughts on how to use gift cards wisely, on The Early Show Friday.
She says the most important thing to remember is -- USE THEM FAST. But some 25 percent of people who received cards in 2007 haven't spent them yet!
Each year, $8 billion dollars in gift cards go unused. That's great for retailers, but not for recipients. And that's made worse in this economy because of the number of stores closing up shop before people can redeem their cards for those stores. That's cost consumers $100 million this year.
Frietchen's advice:
Research What You Want
Have a game plan when you walk into the store that your gift card comes from. Take a look at consumer Web sites, such as mine, and do some hard research on the positives and negatives of what you want to buy.
Check the Terms of Your Gift Card
Often, gift cards have restrictions on them. For instance, some must be used in six months. Some credit card gift cards (for instance, Amex, Discover, etc.) have fees and expirations. Some start charging you a "maintenance fee" if you haven't used your card within a year, often, $2 A MONTH after 12 months. Most gift cards expire -- typically after two years.
Use Your Gift Card ASAP (mo matter what the financial status of the store)
People with Sharper Image and Linens 'n Things gift cards were stuck with worthless cards. Right now, Circuit City, which is in bankruptcy, has been honoring cards, but that can change any day. Even for stores NOT on the brink, use that card ASAP. If not, it could turn into wasted money.
When You Get The Card, Put a Reminder in Your Calendar Six Months Out
If you don't plan to use the card within a couple of weeks, mark the six-month period in your calendar to remind you to use it. If you don't pay attention to expiration dates, you might lose use of the card.
If You Can't Find Something You Want in the Store, Check Online
Most gift cards can be used online as well as at brick and mortar store. Also, when you shop online, you avoid all the lines, and often, the selection is better. If the store doesn't inspire you, check the Internet.
Other Things You Can Do With Your Card:
Some Web sites allow you to swap cards with others, with only a small listing price (say about ($2 per card). Also, you can try listing your card on Craigslist, or listing it on an auction site such as eBay.
If you're going to sell your card, please keep in mind you will lose value on the total. But if you really want the cash, there are sites that will buy your card for 60 to 80 percent of it's value, depending on the store.
There are many charities, including the Make-a-Wish Foundation, that will accept unused gift cards as donations. Check your favorite not-for-profit and see if it does.
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Best-selling author Mitch Albom on his first nonfiction work since "Tuesdays with Morrie."
If you sent it THIS Christmas, it''s a little bit early to expect a response, don''t you think. I''m sure she has other people that need to be thanked as well and it takes a little while to get that done. If you haven''t heard anything within the next couple of weeks, you''ll still have plenty of time to be upset.