NEW YORK, Dec. 19, 2008

Eau De Burger King Hits Shelves

"Flame" Men's Body Spray Delivers Seductive Scent Of A Whopper

  • Burger King has bottled the scent of its Whopper sandwich into a men's body spray.

    Burger King has bottled the scent of its Whopper sandwich into a men's body spray.  (AP (file))

(AP)  Looking to beef up your mojo this holiday season?

Burger King Corp. may have just the thing. The home of the Whopper has launched a new men's body spray called "Flame." The company describes the spray as "the scent of seduction with a hint of flame-broiled meat."

The fragrance is on sale at New York City retailer Ricky's NYC in stores and online for a limited time for $3.99.

Burger King is marketing the product through a Web site featuring a photo of its King character reclining fireside and naked but for an animal fur strategically placed to not offend.

The marketing ploy is the latest in a string of viral ad campaigns by the company. Burger King is also in the midst of its Whopper Virgins campaign that features an taste test with fast-food "virgins" pitting the Whopper against McDonald's Corp.'s Big Mac.

Burger King Holdings Inc. shares rose 15 cents to close at $20.53.


© MMVIII The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.
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by wl7bzh December 22, 2008 9:55 AM EST
What do you mean? I''''m typing with it now.

Posted by earache4 at 12:20 PM : Dec 19, 2008

gives the expression hunt ''n ******* a whole new meaning

Reply to this comment
by erasmus606 December 19, 2008 3:24 PM EST
What do you mean? I''''m typing with it now.

Posted by earache4 at 12:20 PM : Dec 19, 2008

YIKES!:)
Reply to this comment
by eggy1620 December 19, 2008 3:24 PM EST
What do you mean? I''''m typing with it now. Posted by earache4

It must be what you need to use with your Blackberry.

Reply to this comment
by erasmus606 December 19, 2008 3:19 PM EST
I don''''t need to smell like a whopper, I''''m packing one.

Posted by earache4 at 12:14 PM : Dec 19, 2008

Hahahaha. And I can see you also tell them. "Whoppers", that is.


Reply to this comment
by dnc4evr89 December 19, 2008 3:12 PM EST
ahhhhhhhh, for those who want to smell like 350 pounds instead of looking like 350 pounds!!!!
Reply to this comment
by erasmus606 December 19, 2008 3:09 PM EST
YUK! I''ve only tasted a Burger King hamburger once, and it tasted like CHEMICALS.
Reply to this comment
by musethalia December 19, 2008 2:48 PM EST
If anybody falls for this and wastes their money on this rip off, then America deserves this recession! What has happened to this nation''''s common sense? Burger King has just proved how stupid and gullible this nation has become! Disgusting!!!

Posted by brannigon

yep - BK and McD''s food are the WMD''s of the world! LOLOL
Reply to this comment
by musethalia December 19, 2008 2:46 PM EST
ewwww.de-scust-ing...i don''t even eat burger king let alone want to smell its greasy essence on some guy...save yourselves some money, all ya gotta do is walk into that place and come out smelling like it since arteries close up when you walk within a half a block
Reply to this comment
by eggy1620 December 19, 2008 2:26 PM EST
I do not think any guy would want the type of gal this scent would attract.
Reply to this comment
by navyjimfl December 19, 2008 2:13 PM EST
I can''t believe anyone would buy this except as a gag gift
Reply to this comment
by prrrd December 19, 2008 1:40 PM EST
P.S. If one lights a match close close to what''s left of this dreckfood after body processing & rear exhaust pressure release, a "flame" is indeed a possible result. Maybe the BK suits should highlight this option in their ad campaign :-))
Reply to this comment
by prrrd December 19, 2008 1:35 PM EST
They should market fragrance of burger''s natural byproduct which smells chemical H2S and normally leaves the body through its rear exhaust. What a genius must have come with this insanity...
Reply to this comment
by sayitn0w December 19, 2008 12:54 PM EST
I would think it would be better if they mad a fragrance for women that smelled like a whopper. Dudes cant resist that smell. You know like that one taco bell commercial...
Reply to this comment
by fedupman December 19, 2008 12:12 PM EST
The Big Three automakers are forced to pay 85 to 95 percent of union wages
and benefits to members of the United Auto Workers union who aren%u2019t working
%u2013 even if their plants have been closed.%u201D

that%u2019s the contract they negotiated way back when GM caved to avoid a strike.


This one isn%u2019t purely the unions fault, the management
was idiotic to agree to a %u201Cjobs bank%u201D in the first place.


The UAW knows that if there is no bailout, they%u2019re history.
If it comes down to the union leadership figuring that they
should be making concessions, I would expect that the job bankers
would be the first thing thrown under the bus.


Reply to this comment
by brannigon December 19, 2008 12:03 PM EST
If anybody falls for this and wastes their money on this rip off, then America deserves this recession! What has happened to this nation''s common sense? Burger King has just proved how stupid and gullible this nation has become! Disgusting!!!
Reply to this comment
by gowerd December 19, 2008 11:47 AM EST
I saw a clip of this perfume on the news last night and after people sniffed the cologne, they claimed it did not resemble the scent of a burger. What a waste of money...maybe good as a gag joke, but nothing more.
Reply to this comment
by msay3 December 19, 2008 11:36 AM EST
This whole thing is a "tongue-in-cheek" ploy, and it is utterly ridiculous!!! That so called weirdo king is now a center-fold? Burger King needs to get a new PR firm...
Reply to this comment
by vcofreason December 19, 2008 11:16 AM EST
Yeah, this is news worthy. Like the King in those ads isn''t creepy enough, let''s strip him of his clothes. I don''t need to see anything strategically placed anywhere on that freakish looking thing!

I doubt this cologne is worth $3.99. Maybe they can put it in as the toy for adult sized kids'' meals.
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