Is Free Microsoft PC Security Dangerous?

Tech Analyst Larry Magid Worries Software Giant's Free Anti-Malware May Stifle Competition

(CBS)  Last week, Microsoft dropped a bombshell on the PC security industry by announcing that it would eliminate its $50-a-year Windows Live OneCare service and instead offer a free anti-malware program, code-named Morro.

The software, which will be available for download in the second half of 2009, will provide protection against viruses, spyware, rootkits, Trojans, “and other emerging threats.”

I have no doubt this will cause at least some consternation for companies like Symantec, Trend Micro and Check Point that sell anti-malware software, but I’m hopeful it won’t destroy the market for third-party security applications. It’s in the interest of consumers for there to be a vibrant, competitive PC security marketplace.

My sources at security companies have told me they’re not particularly worried. Laura Yecies, Vice President of Check Point software’s ZoneAlarm division, said she doesn't "see Microsoft's recent announcement about free security as being significant for ZoneAlarm."

"This is not the first free product - those customers who have been willing to only get a free AV have already had choices for that," added Yecies.

At first glance, the Microsoft announcement is great news because people who are now paying $50 or more a year for protection can get what they need for free. While Microsoft OneCare has never been the highest-rated security suite, it has been a credible defense against malware. And I have no doubt Microsoft’s new product will be adequate for many PC users.

I also think it makes sense for the company that makes the world’s most popular operating system to offer free anti-malware software, as it makes sense for automakers to bundle air bags and seat belts.

But the comparisons between car safety and PC security can take us just so far. Unlike dangers behind the wheel, PC threats are constantly evolving as the bad guys find new and innovative ways to steal our information and invade our privacy.

Indeed, the types of threats have changed from viruses written by hackers out for a bit of ill-gotten fame to malicious programs designed by criminals looking for ill-gotten wealth. Keeping up with these criminals is a full-time job for thousands of security experts working for companies around the world.

This competitive marketplace benefits consumers and businesses and, ironically, even helps out the security companies. People I know in the PC security industry tell me there is a great deal of cooperation and information-sharing about threats and best practices, even while they try to one-up each other on features, performance and other issues.

There is a risk associated with Microsoft’s decision to give away security software if it winds up destroying the market for other security companies.

For one thing, the competition keeps everyone - including Microsoft - on their toes, and fewer players could cause the remaining companies to be a bit more complacent. And if Microsoft were to drive other companies out of business, or simply dominate PC security, I would worry about its software’s effectiveness.

Having multiple players in this field helps keep the bad guys at bay because they may be clever enough to defeat one product, but are less likely to get past the defenses of them all.

Microsoft’s software will not be bundled with Windows but must be downloaded separately. I was told on background by a Microsoft employee that the company takes antitrust issues very seriously as it develops new products.

While this could have some impact on the revenue of PC security companies, it doesn’t completely eliminate their market. For one thing, the Microsoft solution is not likely to appeal to large businesses that have come to expect a level of service that Microsoft is unlikely to offer at no charge.

Also, there are added features in many of the fee-based services like phishing protection, anti-spam and warnings before you click on a potentially dangerous Web link.

There are other product categories besides Windows PC security. All of the major security companies have, or are working on, solutions for mobile phones, including smart-phones like the BlackBerry and iPhone. There are also security products for Linux and Macintosh.

It's not as if Microsoft is the first company to give away security software. AVG offers a pretty good suite of security programs for free while other vendors, including Check Point and Trend Micro, give away pieces of their products, such as Trend’s HouseCall virus and spyware scanner.

Still, I worry. Free is good but competition is also good. Let's hope that they can coexist in the world of PC security.

[barbaram99]

Sorry I shall stick with McAfee . I don''t go for the free stuff as I trust McAFEE. Am running Vista and I have to over ride it on some programs that I know work. I have used XP for over 2 years. i really don''t think so. I rather pay for the whole deal and know I am safe.

[hologram5]

No I would not use their "free" stuff. It would give them insight on what I do and what I have on my pc and that is nobodys business but my own.

[tcantrelln]

No-I shall avoid their solution like a rabid skunk. In the time I allowed their Windows Defender it NEVER caught a single one of the trojans and bots that MalwareBytes caught, NEVER.

[rosieben-2009]

Loading Windows Live OneCare last year made my PC crash. When we got it back up, it had erased all my non-default settings and some of the programs. At least the document files were still there. But, I won''t use the new product, even for free.

[dan400man]

Geez, given that Micro$oft is single-handedly responsible for most of the vulnerabilities in Windows, why the he11 would I trust them to be able to find and fix malware problems?

As far as Norton/Symantec or McAfee go, I recommend staying away from them unless you have a top-notch system in terms of processor and memory. Otherwise, you *will* feel the degradation. Even then, I would recommend other choices. I use AVG-Free.

[TF_kj]

Interesting thoughts, Larry. A lot of third party security vendors find Microsoft''s flight from paid-for competition into the "free" segment of security software somewhat vindicating. Most likely, their entrance will be even less impactful than Microsoft''s baby steps into the security market.
Imho, bring it on! Users wouldn''t switch to OneCare for good reason when Microsoft OneCare first dropped the bottom out of prices for "premium" software security prices, and users won''t want it for free either. It just doesn''t perform.

http://blog.threatfire.com/2008/11/microsoft-giving-away-live-onecare.html

[barbaram99]

I am bought a sofeware program and McAFee would not allow it to be installed as it was bad. I told my friend I will eat the 20 dollars as McAfee saved my computer. I run Norton right now as HP uses Norton but will go back to McAfee when Norton expires. MS is 20 miles from where I live. Vista can be a pain but it has its problems that need ironing out. Have sp1. I have used XP for other 2 years. Why would MS push their Live OneCare. I use their Wondows and Vista loads slow. XP loads fast. Now they want to push their OneCare free. I don''t think so.