Nov. 17, 2008

CNET: Tech Frustration By Gender, Age

Study Finds Men and Young People Deal Better With Tech Glitches

  • CNET's Elinor Mills illustrates a Pew study on women and technology frustrations.

    CNET's Elinor Mills illustrates a Pew study on women and technology frustrations.  (James Martin/CNET News)

(CNET)  When faced with a technology breakdown, levels of optimism and frustration vary depending on age and gender, according to a new study to be released on Sunday.

That's the straight lead. The one I was pondering writing is:

I'm a late-baby-boomer woman and I hate technology.

That's not entirely true. I love technology when it works and is easy to use. But I get annoyed when my computer gets jangy or my wireless goes down. And apparently, I'm not unusual for my demographic.

"Younger users are generally much more optimistic than older adults when their gadgets fail," says the Pew Research Center's Internet & American Life Project which sponsored the survey of 2,054 U.S. adults.

"Although young adults age 18 to 29 years old are no more likely to be able to fix devices on their own, they were significantly more likely to be confident that they were on the right path to fixing it, and they were significantly less likely than older adults to feel discouraged or confused about fixing devices," according to the report.

There is no data on whether they were successful in fixing the devices, only that they thought they could. (Elsewhere, the data shows that of the 52 percent of tech users who are comfortable learning to use new devices on their own, 35 percent fix broken technology on their own.)

Meanwhile, the gap between the percentages feeling confident when their devices fail versus discouraged and confused narrowed as the age ranges went up.

Now for gender-based differences:

"Men were significantly more likely than women to be confident about the problem solving (76 percent versus 68 percent), but they were no less likely than women to report being confused, discouraged, or impatient during the course of trying to solve the problem," the report says.

Also, men were more likely than women (33 percent to 22 percent) to fix the gadget problems by themselves. Women were more likely than men (18 percent to 12 percent) to seek help from friends or family.

What about income and education? No significant differences were found in emotional reactions to device failure there.

Overall, 48 percent of those surveyed said they need help setting up a new device and learning how to use it.

And of the people who reported having problems with their Internet connection, computer, cell phone, PDA, or other gadget, how did they solve their problems?
Fifteen percent didn't get the problem fixed at all; 38 percent said they got help from customer support; 28 percent fixed the problem themselves; 15 percent got aid from family or friends; and 2 percent found what they needed to solve the problem online.

Other studies have also explored the difference in approaches to technology by men and women.

Elinor Mills covers Internet security and privacy. She joined CNET News in 2005 after working as a foreign correspondent for Reuters in Portugal and writing for The Industry Standard, the IDG News Service, and the Associated Press. E-mail Elinor.


By Elinor Mills
© MMVIII, CBS Interactive Inc. All Rights Reserved.
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Add a Comment
by barbaram99 November 20, 2008 5:55 AM EST
I am 54. i am glad to see this story. I love the computer. I tinker some. I bought books on the computer and the platforms. I got my first computer at 52. It uses XP Home. I am using a Vista machine. I have used tech and really they are dumb in some areas. I have them talk me thru it. i would rather read about it. The dummies books are good and they have visual books as well. My friend just got a computer and he can''t make heads or tails with it. I will say Vista is bloody slow and XP runs. But Vista has the sp needs things that are better, I use the 3d flip. I have a love/hate with Vista. I won''t use Vista Home Basic as it has less than XP home. Tech I have used them and Yep I have done it all as they say have ye done this/that, Yep all ready done that and more. I told this one techiE i have 33 books on Vista and over 50 on XP. I figure as a legally blind person I got an answer in there and they are in plain easy english. They will mess yer system up if yer not careful. Never let them in by remote. Never. Write the steps down and think it thru, When I got the money I filed for I put my Vista library together. We learn from each other. Women are better at the computer. Men they want it to work and be fast. I like it to handle my games and other things.
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by gramto8 November 19, 2008 6:36 AM EST
I am a 52 yo female who enjoys technology, though I cannot afford a lot of gadgets. When I have a problem, I usually manage to fix it myself. A couple of times I have called tech support and they have not been able to come up with anything that I have not already tried.
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