Obama's Inner Circle Shares Inside Story
60 Minutes' Steve Kroft Debriefs President-Elect's Top Advisors After The Chicago Victory Speech
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Play CBS Video Video Obama's Inner Circle Steve Kroft goes behind the scenes on election night to speak to the brains whose strategy propelled Barack Obama into the White House.
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Video Candidate Obama, Part 1 In separate interviews, the two parties' presidential nominees are questioned on the big issues, including the U.S. economy, the Iraq and Afghanistan wars, energy policy and health care. Steve Kroft interviews Sen. Barack Obama.
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Video Candidate Obama, Part 2 The presidential candidates talk about the defining experiences of their lives. Steve Kroft interviews Sen. Barack Obama.
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Robert Gibbs, David Plouffe, President-elect Barack Obama, and David Axelrod on election night, Nov. 4, 2008, in Chicago. (David Katz/Obama For America)
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President-elect Obama's top campaign aides, from left to right, Robert Gibbs, David Axelrod, David Plouffe, and Anita Dunn. (CBS)
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Interactive Election Day 2008 Images, results and reaction from the historic election.
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Photo Essay Accepting The Mantle President-elect Barack Obama addresses the nation and the world after his victory.
But with the candidate's help, they orchestrated what some consider one of the most improbable and effective campaigns in American political history. They took a little-known senator with a foreign sounding name and almost no national experience and got him elected as the 44th president of the United States. They did it by recruiting and vesting millions of volunteers in the outcome, by raising more money than any campaign in history, and by largely ignoring that their candidate happed to be a black man.
When President-elect Obama gave his victory speech Tuesday night in Chicago's Grant Park, he was quick to give credit. "To the best campaign team ever assembled in the history of politics,” the president-Elect said, “You made this happen.”
Who was Obama talking about and how did they do it? Ninety minutes after the speech ended, 60 Minutes correspondent Steve Kroft sat down with them in a Chicago hotel suite. It was 1.a.m. Wednesday and the reality of it all was just beginning to sink in.
"We just left Grant Park. What are you feeling'?" Kroft asked.
"Little numb. A little tired. A little overwhelmed," David Axelrod, Obama's chief strategist and political alter ego, replied.
The group also included David Plouffe, the camera shy campaign manager and field general who made it all happen. "Yeah. I mean, it's been a 22-month road, and a lotta twists and turns. But you know, I think he filled the stage tonight," Plouffe told Kroft.
There was senior aide Robert Gibbs, who was always at Obama's side, his former and future press secretary. "And it was fun to watch all the people come out who've been part of the campaign. And…," Gibbs rasped, clearing his throat.
He told Kroft he lost his voice "within the last few hours."
And finally Anita Dunn, a relative newcomer who handled communications, research and policy.
The only person missing from the brain trust was the candidate himself.
How big a role did he play in this campaign?
"Well, no one had a bigger role, you know. The great thing about our campaign was we didn't have a lotta discussion about what our message was or what he wanted to do," Plouffe said. "From the beginning, he knew exactly what he wanted to say. And it's one of the reasons we were successful. A lotta campaigns will spend hours every day wondering about how to change their message. And he was pretty clear about what he wanted to say, where he wanted to take the country, and either people would accept it or they wouldn't."
It began 22 months ago on a frigid day in Springfield, Ill., almost it seemed on an impulse. There was no money and no real organization - only a vast untapped reservoir of disaffected voters and potential volunteers.
"This campaign can't only be about me. It must be about us. It must be about what we can do together," Sen. Obama said in the February 2007 Springfield speech.
Axelrod recalled, "When we started the campaign, we met around a table like this. And there was just a handful of us. You know, we started with nothing. And Barack said to us, 'I want this to be a grassroots campaign. I wanna reinvigorate our democracy. First of all I think that’s the only way we can win and secondly I want to rekindle some idealism that together we can get things done in this country,"
Asked if they seriously thought Obama had a shot, Plouffe told Kroft, "We thought he had a shot. I actually think we knew what big underdogs we were. And he got into this in a very unusual way. Most people plan this from years. They spend a lotta time in Iowa and New Hampshire planning for it. We got into this very unconventionally."
"We planned for days days…," Axelrod joked.
"For days," Plouffe replied, laughing. "And in many respects, that made it challenging. But I think we were better for it. Because we were more agile. We were not afraid to take risks. And we didn't have the stifling pressure of expectations."
"My fundamental concern for him wasn't whether he had the capacity, 'cause I think he's the smartest guy that I've ever worked with or known," Axelrod said.
"But it was whether he had that pathological drive to be president. You know, so often, what defines presidential candidates is this need to be president, to define themselves. He didn't have that. And, you know, we told him, 'You're gonna have to find some other way to motivate yourself.' And he did, which was what he could do as president."
Produced by L. Franklin Devine, Michael Radutzky and Andy Court
© MMVIII, CBS Interactive Inc. All Rights Reserved.



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See all 386 Commentshttp://www.actforamerica.org/index.php/home/18-headline-item/518-shariah-compliant-finance-jihad-with-money
Story should read "...correspondent Steve Kroft knelt down in front of them at a Chicago hotel suite."
The more accurate story of Obama winning the election.
Posted by astroboy8 at 11:32 AM : Nov 11, 2008
Sen. Obama has always recognized his entire heritage, Black and White, but he also mentioned he looked "Black" and based on his looks was always treated like a "Black" and so in effect he is "Black" having had a "Black" experience in life. With all the major issues facing our nation skin color is the last thing on the minds of Americans, it really is irrelevant as the recent Democratic victory showed. I like what Pres.-elect Obama said on his choice of a White House dog, he said he wanted a shelter dog, a mutt like himself, Obama knows where he came from and who he is, too bad so many others are lost in racial time warps.
Posted by astroboy8
I don''''t see how it matters, but by most printed definitions, he is. Have you bothered to look it up anywhere? I doubt it.
Posted by slownewsdaze
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It matters that the record is set straight: Mr. Obama is biracial. He is 50% white and 50% black, or 50% black and 50% white (for those of you who have a thing about which term comes first). So he can''t be just black. What the media prints is not always correct. Persons of mixed races embrace all parts of their heritage.
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This is a funny Post because in trying defeat Sen. Obama he was "only" a Black Man and his White heritage was never mentioned or referenced, now that the election is over and Sen. Obama has won its OK for him to be White, now Whites want to claim him. LOL
Posted by spinproof
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This is not about whites claiming him. It''s about respecting someone''s roots and family. Mr. Obama did mention about his white mom and grandmother who passed away. He also has an Asian half sister. Racial intermarriage is a part of the Obama family tree.
Posted by astroboy8 at 01:39 AM : Nov 11, 2008
This is a funny Post because in trying defeat Sen. Obama he was "only" a Black Man and his White heritage was never mentioned or referenced, now that the election is over and Sen. Obama has won its OK for him to be White, now Whites want to claim him. LOL
not to mention the 800 million or was it a billion.
So it''s a great relief to hear that Obama doesn''t have it. What a concept: wanting to be president so as to accomplish things for the American people!
Posted by kevnkar at 08:14 PM : Nov 10, 2008
That part I agree with you. However I hate to have this many people losing their jobs. After retiring from the Navy I was in and out of jobs. It absolutely sucks because I was brought up not believing in handoouts so i never took welfare or unemployment. Being broke sucks. I dont agree with the bailout either, but if its gonna keep peoples heads above water till we figure this out, then i''m for it. Time to put aside silly differences and fix this nation.
7 billion dollars??? and how much did T Boone Pickens loose? If you put all of that money together, you could bail out a lot of poor people.
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Posted by Irmcvet97 at 08:07 PM : Nov 10, 2008
Actually, how Obama plans to pull us out of it is more important. All I have seen is plans for more and more spending. This after promising the people who elected him tax breaks. The middle class will end up paying for all this. Sorry, I couldn''t keep my promise because I had to fix everything. I personally don''t think we should have bailed out any of the crooked lenders or the irresponsible home buyers that fell for these junk loans. They brought it on themselves. But it''s ok the govmnt will help you.
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Posted by Irmcvet97
Want to talk about ripping off americans? Ask Rahm Emanuel about his stint on the board of Freddie Mac while they were lying about how much money they had. Appointed by Clinton. Now appointed by Obama. The Dems are the ones that allowed this economic meltdown. This is how you get a republican as chief of staff to Obama. They were in on the rip off together.
I love my country. I served it for more than twenty years and that is why I don''''t want to see it further weakened under the burden of rediculous beaurocricies inacted by a puppet of the tri-lateral commision.
Posted by kevnkar at 07:41 PM : Nov 10, 2008
The damage done by George Bush, his War based on LIES and his totally failed Economic Plan should be the major concern of EVERY America, not how Obama plans to pull us out of it. We can look back in 4 years and make a judgment on that. I think the ONLY reason fascist insist on doing this is simple. Obama WILL be successful!
Posted by theblackman9 at 07:14 PM : Nov 10, 2008
LOL I guess you have to hang on to something huh? Good luck with this! LOL
Posted by jmccrea2662 at 04:45 PM : Nov 10, 2008
His association with "Radicals" was answered to the satisfaction of the American People... it seems the ONLY people not satisfied with Obama''s explanation was Fascist like Limbaugh and people like you who follow them. I have lived in Chicago for a long time and frankly we were amazed by the fact that fascist tried to use it as they did. WE knew America was in trouble and would see through it. THEY did!
Posted by kevnkar at 07:23 PM : Nov 10, 2008
I have never been able to figure out why Fascist have such a problem with giving American''s who are trying to do something with their lives money and do not have any problem what so ever giving it to corrupt Corporations who like Black Water, who have ripped tax payers off for how many billions we may never know. When you give a Middle Class person a buck they will spend that buck IN THIS nation and it will be a benefit to them and all around them.
Remember that you right wing whackos?
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Posted by actesq
I love my country. I served it for more than twenty years and that is why I don''t want to see it further weakened under the burden of rediculous beaurocricies inacted by a puppet of the tri-lateral commision.
Remember that you right wing whackos?
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