WASHINGTON, Oct. 29, 2008

Obama's Prime-Time Appeal To Voters

Democrat's Half-Hour Infomercial Appears On Numerous Networks In Campaign's Final Stretch

  • Democratic presidential candidate Sen. Barack Obama during his prime-time infomercial, Oct. 29, 2008.

    Democratic presidential candidate Sen. Barack Obama during his prime-time infomercial, Oct. 29, 2008.  (Obama Campaign)

  • Play CBS Video Video Obama's TV Ad Aimed At Middle Class

    Democratic Presidential Nominee Barack Obama aired a 30 minute prime time TV special in hopes of getting his message out to the middle class. Daniel Libit, Reporter for Politico, discusses whether or not it was effective.

  • Video Obama's Primetime Special

    The Obama camp has invested $3 million into a primetime program that will focus on Barack Obama's policies. The special will air on 7 broadcast and cable networks. Dean Reynolds reports.

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  • Photo Essay Obama On The Trail

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  • CBS Evening News Where They Stand

    The CBS Evening News provides an in-depth look at the issues facing the 44th president.

(CBS/AP)  In a campaign ad aired at a cost of millions, Democratic presidential candidate Barack Obama promised a rescue plan for the middle class in tough times Wednesday night as he reached for victory in his 21-month quest for the presidency.

"I will not be a perfect president," Obama said in the commercial. "But I can promise you this - I will always tell you what I think and where I stand."

Aides described the unusual ad as a final summation of Obama's campaign. They put the total cost at roughly $4 million, enough to show it simultaneously on CBS, NBC and Fox. It also was running on BET, Univision, MSNBC and TV One.

In the spot, Obama asked voters to "choose hope over fear and unity over division" in Tuesday's election. Republican John McCain derided the event as a "gauzy, feel-good commercial" paid for with broken promises.

Across 30 minutes, the ad blended views of Obama speaking in a setting that resembled the Oval Office, at the Democratic National Convention and elsewhere. It also included scenes of Americans discussing their economic and health care troubles and testimonials to the Democratic presidential candidate by politicians and business executives.

“Ronald Reagan had ‘morning in America,’ but this 30-minute infomercial had the feel of ‘mid-morning in America,’ said CBSNews.com senior political editor Vaughn Ververs. “Obama’s message of change and hope is a powerful one and the primary reason he is clear front-runner in this election. As the examples his campaign chose to highlight in their made-for-Hollywood ad illustrated, however, the message runs up against a harsh reality. It will be up to voters to decide whether he can deliver on the promises."

The ad showed Obama's wife, Michelle, and his two daughters as well as past photos of his black father from Kenya and white mother from Kansas.

The program ended with a live transmission of Obama speaking at a campaign rally in Florida, one of several states where Obama is trying to capture traditionally Republican territory.

"we will win this election," he promised. "The time for change has come."

Without the money to match the commercial, McCain sniped at the man and the moment.

"He's got a few things he wants to sell you: He's offering government-run health care ... an energy plan guaranteed to work without drilling ... and an automatic wealth spreader that folds neatly and fits under any bed," McCain said during a campaign stop in Florida.

McCain also criticized Obama for having signed a pledge to accept federal funds for the fall campaign and then breaking his word.

By opting out of the public financing, Obama was free to raise unheard of millions for the final weeks of the race, and afford costly events such as the television commercial.

After months of campaigning, Obama offered no new proposals in the ad. Instead, he stressed his plan to offer tax cuts to the middle class, "restore the long-term health of our economy and our middle class."

Obama said the nation's neglected problems predate President Bush, but that the economic crisis that erupted a few weeks ago was a "final verdict on eight years of failed policies."

Read Wyatt Andrews' Reality Check On Obama's Campaign Pledges
Earlier, taping an appearance on the Daily Show for later in the evening, Obama said he had to reassure one of his daughters that the commercial would not pre-empt all programming.

"I was describing this to Michelle and my daughters, and Malia, who's 10, said, 'Hold up a second. Are you saying that my programs are going to be interrupted?' I said, 'No, we didn't buy on Disney.' So she was relieved."

©MMVIII, CBS Interactive Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.
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Add a Comment See all 1168 Comments
by spinproof November 1, 2008 2:26 AM EDT
If McCain wins he will bring back the draft and go after Iran for Israel, the U.S. will be in endless wars for 100 more years like McCain promised. McCain does not have an economic Policy because McCain''s economic Policy is to give Americans jobs fighting in his wars and continuing the wars Bush started. McWar!
Reply to this comment
by ofbyfor3 October 31, 2008 11:38 AM EDT
why are you so worried about obama being President, he hasn''''t proven to a U. S. citizen yet to the U. S. Supreme Court Law Suit filed in Pennsylvania, he went out to Hawaii to see his grandmother, right, he went out there to, buy, a birth certificate, so he could stay in the race for president. He''''s violating the U. S. Constitution by not providing a true copy of his birth certificate from the Vital Statics Office from Hawaii to prove his citizenship. We need to be worried that a foreigner wil be elected to run our country. USVoter1. Texas

Posted by USVoter1 at 08:30 PM : Oct 30, 2008

The Berg lawsuit was dismissed earlier this week and I highly doubt that the SCOTUS will take it on appeal because they are intelligent enough to understand that Obama has already been vetted by the appropriate agencies.

Secondly, your assertion that Obama has not provided a legitimate copy of his birth certificate has been shown to be false.

http://www.factcheck.org/elections-2008/born_in_the_usa.html

http://www.politifact.com/truth-o-meter/article/2008/jun/27/obamas-birth-certificate-part-ii/
Reply to this comment
by abbotson October 31, 2008 8:35 AM EDT
Oh and to think if Palin were ever to be President. (Scenario JohnM cCain wins, is smitten by a stroke and she''s it!)S he''s barely articulate and she hasn''t a clue.I''ve heard better formulated conversations and opinions expressed in a red-neck bar!
Reply to this comment
by kimfrommn October 31, 2008 5:18 AM EDT
I wasnt sure that I was going to Vote for Obama at first for many reasons. One was because I wanted Hillary in there. But after listening to him over these past months and seeing his 30 minute Ad. He really impressed me. I sat and Cried at the end because I was so touched by it. He hit on all of the issues that are important to the US. We dont need more of the same. If McCain hadnt spent these last few months trying to smear Obama and talked more about what he would do for this country maybe he would have had my Vote. But how can you vote for someone who doesnt tell you what they stand for. We have enough Hate and Bitterness in this country. He not only lost my vote in these last few months he lost my respect. Come to think of it. He did showed me what he would do to this country the minute he introduced that ditzy Palin as his running Mate. He lost my vote right then. Not only does he feel the need to smear Obama, he should us what he really thought of Women Also when he brought her on stage. His Message was that Women don''t have any substance or Knowledge of what is going on today. He thought that as women we would be Shallow enough to vote for someone just because they are female. John McCain Blew it Big Time!!!
Reply to this comment
by achangenow October 31, 2008 4:48 AM EDT
Stop the smear and fear tactics. They''re getting old-just like McSame. Elect McSame if you want the same failed domestic and foreign Bush policies.
The middle class is the backbone of this country and its economy. Under McCain the county could turn into a 3rd world nation where the super rich call all the shots and the rest of us are left dirt poor. That''s not the America we want to envision.
Giving tax breaks to the wealthy in hopes it''ll TRICKle down has not and will never work because of excessive human greed. And giving tax breaks to corporations that outsource jobs to foreign countries is so absolutely insane!! The change is coming Nov. 4. Finally.
Reply to this comment
by youandme22 October 31, 2008 12:40 AM EDT
mytoosense You stated "Second of all...it is no longer referred to as Politically Correct, it is now referred to as Correct Politically. give me a break..."...

Sorry.. no breaks...
Become inform and use correct verbiage...
Political correctness is a term applied to language, ideas, policies, or behavior seen as seeking to minimize offense to gender, racial, cultural, disabled, aged or other identity groups."

Is your point to offend anyone? I doubt it...
You are just trying to state an opinion..

Reply to this comment
by youandme22 October 31, 2008 12:29 AM EDT
Still have not answer my question... Which programs?

There have been many "Law suits" that were brought about for children with disabilities. (Most of them happened in California).

Reply to this comment
by vetkar2 October 30, 2008 11:50 PM EDT
The middle class is pretty important to the businesses in this country. No matter how much the businesses have to sell if we don''t have jobs and money, we can''t buy. Putting a plan in place to help the middle class first is the way to go. We have tried giving the tax break to big business and that didn''t work. They took the tax break and more the jobs overseas. Now,we don''t have enough jobs in this country. Obama tax plan is a good one. Up the taxes on businesses that make over $250,000, and give tax breaks to businesses for bringing jobs back to this country. Or we can go McCain''s way and just give them tax breaks and let them take the jobs overseas. There has to be a stopping point. We as a nation can''t afford to keep sending our jobs away.

We need to give Obama a chance to show us what he can do.
Reply to this comment
by hypnotoad72 October 30, 2008 11:30 PM EDT
http://www.youtube.com/watch?v=Zj-vIOMtVY0

Or go to youtube and search "endangered species - whirlpool"

And people should lay off Ms Palin. She has valid points, and peer pressure/media has weight too. Especially when there''s far more of it and when people who wait to pull down their zipper are deemed "unevolved" or other insults.
Reply to this comment
by usvoter1 October 30, 2008 11:30 PM EDT
why are you so worried about obama being President, he hasn''t proven to a U. S. citizen yet to the U. S. Supreme Court Law Suit filed in Pennsylvania, he went out to Hawaii to see his grandmother, right, he went out there to, buy, a birth certificate, so he could stay in the race for president. He''s violating the U. S. Constitution by not providing a true copy of his birth certificate from the Vital Statics Office from Hawaii to prove his citizenship. We need to be worried that a foreigner wil be elected to run our country. USVoter1. Texas
Reply to this comment
by hypnotoad72 October 30, 2008 11:28 PM EDT
((Anyone curious can look at the datestamp and search...))

Posted by Machineguy at 06:22 PM : Oct 30, 2008
---

"Fair"? That contradicts your other posts, but I already digress.

We''re losing our factories to other countries, and QUALITY is NOT the reason - too many news articles can''t be wrong. It''s because the other countries do it cheaper, and resort to slave or other unethical forms of labor.

http://www.youtube.com/watch?v=Zj-vIOMtVY0
Interesting tv commercial from, oh, 1978... Companies paid their workers viable wages, which in turn kept workers happy and more productive - AND turning out quality goods.


Reply to this comment
by McHineguy October 30, 2008 9:51 PM EDT
It''''s time to reclaim intelligence, thoughtfulness, diplomacy and leadership. John Adams wrote, Let us dare to read, think, speak, and write..." Yes! Let''''s all of us become educated and perhaps we''''ll even become wise. OBAMA/BIDEN 08!! It''''s time!!!


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Posted by lakeskier at 06:40 PM : Oct 30, 2008

I agree with your lofty sentiments except it seems to me that Obama has sparked class warfare instead of thoughtfulness and diplomacy. Pointing fingers at "the rich" and declaring gifts for "the middle class". While he does that, he hurts the very factories that have any hope of restoring our leadership. He tells car makers he wants more efficient cars but then he plans to tax their efforts (Taxes Toyota, Samsung, etc doesnt pay). He implies I am not patriotic if I dont want to pay more taxes for give away programs.

My sister is a welfare mom, teaching her able bodied, 30 year old son to be the same. Menawhile, I am raiding my 401 K to pay nursing home costs for our mother. Dont tell me about spreading the wealth because its patriotic. Stop the class warfare and help us all to return to the hard working principles that made us great.
Reply to this comment
by lakeskier October 30, 2008 9:40 PM EDT
It''s time to reclaim intelligence, thoughtfulness, diplomacy and leadership. John Adams wrote, Let us dare to read, think, speak, and write..." Yes! Let''s all of us become educated and perhaps we''ll even become wise. OBAMA/BIDEN 08!! It''s time!!!
Reply to this comment
by McHineguy October 30, 2008 9:22 PM EDT
Hi Machineguy - I truly agree with everything you wrote. We, as Americans, have to figure out how we are going to compete globally soon or we are not going to be a leader in anything... I think if we invest in Green Technology (especially in our automotive industry) we will be much better off in the future!



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Posted by melnycgirl-1 at 06:13 PM : Oct 30, 2008

You are right. But dont place the emphasis on green, or safe, or even fair. Make those things just common practice. We need to make our people proud of our factories output, quality and quantity, instead of mad that "the boss" gets paid too much. We need to make it a matter of pride and security to work again. But instead, we seem to be focused on how we divide the diminshing amounts we are getting. And we are calling names to the only people capable of helping us solve this mess. And our politicians are the worst.
Reply to this comment
by McHineguy October 30, 2008 9:16 PM EDT
Label it unfortunate irony or crass hypocrisy, but at the very moment Sen. McCain and Gov. Palin are berating Sen. Obama over his alleged "socialist-spread-the-wealth" policies, Alaskans eagerly anticipate their annual welfare check from the state government.

...

http://www.sfgate.com/
cgi-bin/article.cgi?f=/c/a/2008/09/03/ED
AR12MTTR.DTL




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Posted by melnycgirl-1 at 06:05 PM : Oct 30, 2008


You make very good points here. But its still the wrong way to help our country, even if Alaska does it. We need to build more, do more, LEAD. Not find a way to put more people on welfare and then increase the amount of its budget. Someone, somewhere has to work. Work is easier if we have safe, clean factories. Pay is higher if we outproduce our competition. When and how are we going to do that?

This whole "tax the rich" is a tempest in a teapot. I want to know how we are going to make more stuff and do more things. thats what wealth really is.
Reply to this comment
by McHineguy October 30, 2008 9:07 PM EDT
I''''m sorry, I''''m not following you. I''''m way behind in the pages as you can see because I had to take a call from my folks, but I''''m interested in continuing the dialogue.


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Posted by ofbyfor3 at 05:03 PM : Oct 30, 2008


If you are still here. I have had interruptions too.

Americas problem is that foreighn competitors build more for less. We have to find a way to fix that, not bandaid by just spreading what we are able to get. I toured a factory in Japan that is 90+% robots. they didnt fire people, they built MORE PRODUCTS safer.

Our labor is already more expensive than theirs so we have to find a less laborious way to do things. We are good at that. But we dont do it anymore and our factories are becoming obsolete. Big corporations are careful to not build big espensive factories here anymore because its too risky. they build in other countries where the government actually helps with construction. So, the summary is:

1. American labor - high.
2. American factories - built by the coroporation, on coprorate money
3. American taxes - higher

The result is our factories are not being kept up to date and foreighers are taking our business. I have real world exapmples.
Reply to this comment
by dragonfly125 October 30, 2008 9:00 PM EDT
Don''t be fooled America. Obama has had a smooth marketing man leading him all the way .......don''t be
bamboozled by the change America slogan........and look around the world and America is a pretty *** good place to live. Vote for McCain to keep us secure,
steady and growing. Obama does not have the experience.
In fact Bill Clinton just said during the economic crisis Obama called and said" tell me what to do"
we need a president with experience and not a community organizer.
Reply to this comment
by lalabradle October 30, 2008 9:00 PM EDT
I LIVED THROUGH THE RODNEY KING RIOTS IN SOUTHERN CALIFORNIA. IF THE BLACKS WILL BURN DOWN THEIR NEIGHBORHOODS OVER A TRIAL VERDICT, I WONDER WHAT THEY WILL DO IF OBAMA LOSES?

They won''t have to do anything because the majority of white Americans along with every other ethnic group is voting for Obama. Maybe we need to look out for the skinheads and Arayan Nation group this time.
Reply to this comment
by mike_c_nh October 30, 2008 8:43 PM EDT
Give a man a fish you feed him today, TEACH him how to fish, you feed him for life!

-------------------------------
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Posted by Mike_C_NH at 05:22 PM : Oct 30, 2008


Mike - don''''t you think Obama''''s education policy proposal tries to do just that???


I have heard the argument for yearson this. Again, common sense and a dose of reality are needed. Kids get to the 5 or 6 th grades today not knowing fundamental math facts...why? Answer....Because of this foolish idea that we damage them by telling them they are wrong. We just hand em off to the next grade. Whe ni was in school, if a kid could not master those skills, he/she stayed back. It may have been a bit embarassing, but it did not scar them for life.

It is way past time to admit this stupid idea failed. It is why this system is messed up, liberals cant admit this experiment went horribly wrong, and conservative dont want to the rock the boat. Bush did indeed screw up here by not funding the "no child Left Behind" correctly.

You cant teach someone something if your not going to let them learn by the natural process of failure and correction. It is not a sin to tell a 6 yr old that 6+3=8 is wrong. But that is the way its handled, then byt he time they get to the higher graeds, they a completely lost. But thats ok....their ego at 6 yrs old was not destroyed. They only feel totaly stupid at 12 & 13!
Reply to this comment
by mike_c_nh October 30, 2008 8:34 PM EDT
I definitely agree with you on this - lawyers on both sides will have a field day - I just hope it doesn''''t come down to the U.S. Supreme court deciding on who becomes President as they did in 2000.


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Posted by melnycgirl-1

So why have not been outraged by ACORN...and this whole idea in OHio....Ohio is one of the major battle ground states....of course its outcome is going to be a huge factor in who wins this thing.

I am a firm beleiver that you should be required to prove your identity when you go to the polls. Picture ID with SS #. Idendity theft is so prevalent now, its insane to allow anyone to vote who cant be verified.
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