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CBS/ February 11, 2009, 2:07 PM

"Sticky" Prices Defying Gravity

When the price of oil soared, so did what we paid at the pump, to more than $4 a gallon in many parts of the country.

That sent the cost of just about everything else higher.

But with the dramatic drop in the average price of gas to $2.63 a gallon, less than half what it was a year ago, we haven't seen many other prices follow suit.

What's going on? Isn't what goes up supposed to come down?

The fuel surcharges airlines imposed last summer are still around, points out Early Show national correspondent Hattie Kauffman, even though the cost of jet fuel has plunged from $4.33 a gallon to just $2.34.

Why haven't the surcharges been dropped?

" It's much a game of chicken<" explained Lars Perner, an assistant professor at USC's Marshall School of Business. "You try to hold out as long as you can, until your competitors lower their prices."

One passenger waiting in a terminal remarked to Kauffman, "I don't think they're gonna adjust prices anytime soon, because if they can keep the prices up, then why not?"

At least one U.S. senator, Democrat Robert Menendez of New Jersey, is asking carriers to drop the surcharges, saying in a letter, "I urge you pass the savings from lower jet fuel prices on to the American public by rolling back fuel surcharges and extra fees."

It's not just air passengers feeling the pinch.

Food prices remain high, too.

"Whether gas prices go up or down, we're stuck paying that same price," observes baker Moshe Hecht, who notes he's locked into paying higher prices for his ingredients at rates negotiated months ago.

You could call it "sticky prices" -- price hikes that stick.

As oil prices skyrocketed, so did the price of flour and milk. Though the price of oil has dropped, flour and milk are still stuck near their peak.

For a baker, it's not just the cost of wheat, but things such as sugar, oil, and chocolate.

"Sugar went up recently," Hecht says. "Chocolate went up. All these other ingredients are going up. ... As much as we want to help our customers, we just can't."
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hennighg says:
I''m old. I''m old enough to remember a coffee blight in Brazil that drove coffee prices up. They never really did come down. The same thing happened with sugar one year. The prices came down, but never went to as low as they had been. The same thing will happen here. The airlines will charge, the food middle men will make their windfall money, the rich will get richer, and the prices will never really go down to what they were. Nothing trickles down, you see. Nothing that smells like money, anyway. Joe America is generally stupid and lazy and doesn''t think too much to avoid headaches. So the prices that go up stay up, and the rich won''t be satisfied even with that.
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