By

Kevin Hechtkopf /

The Politico/ June 26, 2009, 5:14 PM

Michelle Obama Focuses On Military Spouses

Opponents of Proposition 8, California's anti-gay-marriage bill, celebrate outside the 9th U.S. Circuit Court of Appeals in San Francisco Feb. 7, 2012.

Opponents of Proposition 8, California's anti-gay-marriage bill, celebrate outside the 9th U.S. Circuit Court of Appeals in San Francisco Feb. 7, 2012. / Getty Images

This story was written by Carrie Budoff Brown.


Once portrayed as unpatriotic, Michelle Obama has quietly carved a niche on the campaign trail as a sounding board for military families, taking up a cause that could define her agenda as first lady.

Every few weeks, Obama meets with military spouses in swing states, where she presents herself as a kindred spirit and Barack Obama as the best choice for their families. She attended the two debates with military family members. And at the Democratic National Convention, she led a day of service on behalf of Blue Star Families for Obama, a two-month old group with the tagline: "Pro-Military, Pro-Obama."

Obama aides say her work with military families has nothing to do with the controversy created by her February comment suggesting that the presidential campaign made her proud of the United States for the first time. But the effort could be viewed as an exercise in counterprogramming, serving as a rebuttal to criticism from Cindy McCain and others for a comment that Michelle Obama insists was misinterpreted - and the notion that her husband, a Democrat with no military service, cannot peel off voters from John McCain, an ex-Navy pilot and war hero.

"Barack and I know that too often it feels like you are alone, on your own," Obama told military spouses last month in Santa Fe, N.M. "I know you become everything. In a small way, I have experienced that over the course of this campaign, but in no way does it compare to what you are going through."

Michelle Obama's focus on military families puts her at the leading edge of the Democratic nominee's campaign to reclaim some of the military vote from Republicans - an effort that brought Barack Obama here Sunday for a rally near Fort Bragg, where a military wife introduced him and he touted his endorsement from Colin Powell, the retired four-star general and President George W. Bush's first Secretary of State.

Since the start of the campaign, Michelle Obama says she has focused on three things: keeping life normal for her young daughters, electing her husband, and discussing the work-life balance with women around the country. The spouses of service members captured her attention during a roundtable with working mothers, and she later hosted her first military-focused event in Fayetteville in May, a day before the North Carolina primary.

She will hold her seventh military spouses meeting Tuesday in Pensacola, Fla., following similar events in recent months in states heavily impacted by deployments to Iraq and Afghanistan, including Virginia, New Mexico and Pennsylvania.

At each roundtable, she sits on stage with several spouses, delivers prepared remarks and opens a discussion. The roundtables draws local media coverage, and she answers questions about her involvement when asked by national reporters, as she did during an interview with CNN at the Democratic convention.

"Mostly I am here to listen and to do a lot of learning and then to transfer that information into the heart and mind of my husband as he moves forth," Michelle Obama said in Norfolk, Va., in August. "The commander in chief doesn't just need to know how to lead the military, he needs to understand what war does to military families."

Her work in this area offers a hint at what could dominate her time in the White House.

"If she becomes first lady, this will be her cause," said Amanda McBreen, 47, a Marine wife who participated in the Norfolk roundtable and helps coordinate 24 state chapters of Blue Star Families for Obama.

Michelle Obama pledged to do so in the Oct. 27 issue of U.S. News and World Report, when she explained what she would do if her husband became president: "I would work daily on the issues closest to my heart: helping working women and families, particularly military families. … I'd continue these conversations with working women and military spouses,and I'd take their stories back to Washington to make sure that the people who run our country know how their policies touch their constituents' lives."

But Kathy Roth-Douquet, a founder of Blue Star Families and a Marine spouse who supported Hillary Rodham Clinton in the primary, said she wishes more voters knew about Michelle Obama's work.

"She is probably the most motivating figure in the military family community," Roth-Douquet, 44, said. "We like Obama, but we love her. She gets what we are getting."

Campaign aides are "very sensitive," Roth-Douquet said. "They are trying not to exploit the issue. I appreciate their lack of exploitation. I just wish more people knew about it. I wish that when people thought about which candidates were looking out for military families, they didn't automatically think about John McCain."

It can be frustrating, she added, because she has never seen a potential first couple pay "this kind of attention to military families."

But she conceded that the job falls to Blue Star Families - the product of poolside kibitzing this spring among a circle of Marine wives in Parris Island, S.C. - to promote the Obamas. The women reached out to the Obama campaign in April, and learned that their interests were coverging with Michelle Obama, who had begun to tune into the burdens facing military spouses. Obama helped launch the project formally in August.

The storyline is a counterweight to the portrayal of Michelle Obama as unpatriotic on some blogs and by Republican critics, an image cemented when she told an audience during the primary that "for the first time in my adult lifetime I am really proud of my country." She later qualified the remark, insisting she meant that she has never been as proud as she is now.

But it hasn't completely gone away. Cindy McCain recently reprised a line she used months ago, telling an audience last week, "I have always been proud of my country." Rep. Michele Bachmann (R-Minn.), appearing Friday on MSNBC's Hardball, said Michelle Obama held "very anti-American views."

Although her foes continue to hammer her with it, Michelle Obama hasn't stumbled in a significant way since then.

As part of attempts to soften her image, Obama took well-received turns on ABC's "The View" and at Democratic National Convention, where she delivered a primetime speech to 17 million viewers that cast her, in the campaign's parlance, as "one of us." Each night, cameras featured her tearing up at some speeches and cheering on others.

"Things changed instantly when she had the platform really to introduce herself," Obama chief strategist David Axelrod said, citing public and internal campaign polls that showed an improvement in her approval ratings after her speech.

Michelle Obama has spent recent months traveling to almost two dozen states, headlining more than 50 events and quietly charting out a potential post-Election Day roadmap.

"She has had a great education into what we do on a regular basis that most people don't really know," McBreen said. "I have friends and family members who don't have any clue what my life is like. My own family and closest friends don't understand my life like she does now."
By Carrie Budoff Brown
The Politico
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    Kevin Hechtkopf is CBSNews.com's politics editor.

243 Comments Add a Comment
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buddyreader says:
Willoughby Elementary School: A School that Supports Military Children


I am an American citizen, wife of a Navy retiree and the daughter of a WWII Army Officer, and I strongly support the White House?s recent initiative to identify the most promising ideas and programs that support military families.

As a reading specialist at Willoughby Elementary School in Norfolk, Virginia, I work with the children of military service members. Willoughby is unique because it was built on land donated by the United States Navy over forty years ago. The U.S. Navy wanted a school built for military children who live in the adjacent housing complex, so that their needs would be better served. These children deal with issues many other children do not experience, such as missing a parent because of deployment, having to make new friends due to constant moving or entering a new school and having to adapt to new curriculum expectations.

The staff and myself welcome children from districts across the country. Many of our children enter our door several grade levels behind in core subjects and it is our responsibility to insure they receive high, quality instruction focusing on individual needs. As a reading specialist, I designed and created a variety of reading materials which have been successful in filling the missing gaps of learning our at-risk learners experience.

In 2009, Willoughby was recognized with a commendation from the Virginia General Assembly for having the highest test scores of any of the other 1800 schools in the state and that?s because we understand and are committed in meeting the needs of our transient students.

One example in meeting the needs of our students is the nationally acclaimed After-Breakfast Buddy Reading Club. This club, http://www.readingisfunlibrary.com,
I developed and sponsor, began in 2007. Second-grade team leaders involved in this club receive a National Presidential Volunteer Service Award. This year 14 second-grade students will receive this award on June 14th, in a formal ceremony. Imagine! Young children involved in community service, an obvious reflection of true American spirit and certainly a tribute to the military family.

If the White House is truly interested in finding programs that support military families, then Willoughby Elementary is a true example. Unfortunately, the School Board is considering closing Willoughby in the 2011-2012 school year.
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labrat9999 says:
gameoverdems...You don''t speak for myself and many other retired military who have lost a family member in Iraq and have one serving there now for his 5th time! I am a member of BlueStars for Obama and we have done some great work. Michelle Obama truely cares about us and our problems. Unlike Failin and McSame. Particularly McSame ought to be renamed McShame for the way he has treated the wifes and families of POWs and MIAs from Vietnam. Then his voting against a new GI bill that increases benefits to us because he was afraid too many military personnel would leave the service given better college benefits. McShame doesn''t speak for me or other military families...Senator Obama does. Do the research yourself.
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bluestarwife says:
Check out the video of these wives on why they support Obama:
http://www.youtube.com/watch?v=vwk4LL5-Mpo

A proud military wife
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armyrangrmom says:
My daughter-in-law LOVES Michelle. And we are a white family. How dare you speak for people you don''t even know. My son has wanted to leave Iraq and go after those responsible for 9-11 for quite some time now. The Obama camp gets that too. Don''t fool yourself. He doesn''t have the majority of military support, but Obama has a whole lot more than your narrow mind could phantom.
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twig221 says:
Does Cindy McCain have a cause other than buying more clothes? What exactly will she do for the good of anyone but herself if she is first lady?
If the campaign had wanted to exploit this it would have been all over the press for the last two months. The fact that she has been doing it without the constant coverage proves that it is real.
Obama will win this election despite the stupidity constantly spit out by republicans. So keep knocking yourselves out with your lies.
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sleepyric says:
Nov 5, 2008 Headlines: Game Over - Landslide for Obama. Get used to it!
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demwatcher says:
"DEAR GEORGE W. BUSH,

If you would like to make 8-years of failure disappear, then do the following. Endorse Senator Barack Obama as President of the United States and as the next Commander-in-Chief. Thanks in advance.

GOD Bless the United States of America!
GOD Bless the Obama-Biden Leadership Team!

Posted by White-Marsh at 10:23 PM : Oct 20, 2008"

Don''t you mean the United Socialist States of American
and
Our Benevolent and chosen one and his fascist regime?

That''s what Obama and Biden represent, if you would take the trouble to actually do a little research.
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deanna19771 says:
Did anyone hear Biden''s strange comments in Seattle about an international crisis under an Obama presidency. It was eery...almost like he was warning us not to vote for his running mate.
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boycot-china says:
I am totally impressed with Michelle Obama''s "con job and hypocritical" attempt to reach out to the military community especially with her husband''s very anti-military voting record and what happened on their campaign swing to Germany this year. The Obama''s "CHOOSE" to drink it up with the German locals than take the time to visit hospitalized wounded Black Soldiers at Landstul Medical Center. This is the same family who wants to represent America, but rather not take the time to visit our wounded heroes. I wonder if she is only going to focus on our Black American military families especially after reading some of her college thesis that is intentionally not being released to the public due to it''s racial and anti-white overtones. What are the Obama''s trying to hide? Are they healing the racial divide or actually causing more bitterness?
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stloubill says:
Colin Powell''''s worst assessment for the security of this country was in the first gulf war when he was the joint chief of the armed services, just when General Schwartzkoff and his army had Sadam Hussein and his regime outflanked and defeated, he recommended to President George Herbert Walker Bush for Saddam to live and his regime to stay in power which in turn gave us a greater threat for our current President to go before the UN and with UN forces invaded Iraq for not complying with the UN resolutions to inspect for weapons of mass destruction. I personally blame Colin Powell and his judgement for the lives and the cost for having to go back to Iraq today, and I believe his assessment and judgement for endorsing Obama as a leader of this country and the free world is wrong and if elected Obama and his left wing socialist regime could be a bigger threat to the security of this country. Posted by michaelwf01 at 09:31 PM

_______________________________________________

Powell was right not to go in because he knew we''d get bogged down in that hell hole for years. Bush Jr. didn''t get that and still doesn''t. His Dad agreed with Powell, we bombed them into submission and left them to clean up their own mess.
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