Health Search Provider HealthCare.com Buys Online Ad Firm BrokersWeb

(PaidContent.org)  This story was written by Rafat Ali.

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HealthCare.com, the online health care and doctors info service provider BrokersWeb, a provider of PPC-based online advertising to health insurance brokers and aggregators. BrokersWeb also owns HealthInsuranceFinders.com, a consumer health insurance website and search engine for health insurance quotes.

BrokersWeb allows its advertisers to bid for placement to their paid listings and pay on a per-click basis. HealthCare provides its syndicated listings to The McClatchy Company (NYSE: MNI) (Miami Herald and The Olympian), MedHelp, AOL (NYSE: TWX) Health, Everyday Health, dLife, and others. More details in release.