February 11, 2009 2:12 PM
- Text
Industry Moves: MSLO Hires InStyle.com's Horwood To Chart Online Editorial Strategy
(PaidContent.org)
This story was written by David Kaplan.
Martha Stewart Living Omnimedia (NYSE: MSO) has named former InStyle.com exec Gail Horwood to the new role of SVP Digital Programming and Strategy. Horwood will oversee MSLO's digital properties, including MSLO sites marthastewart.com and wholeliving.com. In addition to guiding the sites' editorial strategy, Horwood will work with the merchandising team on driving the online retail business.
Horwood is the first major digital hire since Wenda Harris Millard and Robin Marino were named co-CEOs after Susan Lyne stepped down this summer. (The company has made one other executive hire since the Millard and Marino took over: Patsy Pollack was brought in as EVP of Merchandising in August.) Before serving as executive director at InStyle.com, Horwood was executive director, creative development at Time Inc. Interactive and VP, global content at Zagat Survey and editor-in-chief of CondeNet's food site Epicurious. Release
By David Kaplan
Martha Stewart Living Omnimedia (NYSE: MSO) has named former InStyle.com exec Gail Horwood to the new role of SVP Digital Programming and Strategy. Horwood will oversee MSLO's digital properties, including MSLO sites marthastewart.com and wholeliving.com. In addition to guiding the sites' editorial strategy, Horwood will work with the merchandising team on driving the online retail business.
Horwood is the first major digital hire since Wenda Harris Millard and Robin Marino were named co-CEOs after Susan Lyne stepped down this summer. (The company has made one other executive hire since the Millard and Marino took over: Patsy Pollack was brought in as EVP of Merchandising in August.) Before serving as executive director at InStyle.com, Horwood was executive director, creative development at Time Inc. Interactive and VP, global content at Zagat Survey and editor-in-chief of CondeNet's food site Epicurious. Release
By David Kaplan
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