Fast Food Giant To Display Calorie Info

Parent Of KFC, Taco Bell And Pizza Hut Will Voluntarily Add Product Calorie Info On Menu Boards

(AP)  Want to know how many calories are packed into that burrito or fried chicken you're ordering? Fast-food company Yum Brands Inc. says it's taking the guesswork out of counting calories.

The parent of KFC, Taco Bell, Pizza Hut, Long John Silver's and A&W All-American Food said Wednesday it will voluntarily place product calorie information on menu boards at its company-owned U.S. restaurants.

"We believe this is the right leadership role ... to be providing more information so consumers can make better-informed purchase decisions about the food they eat," Yum spokesman Jonathan Blum said.

The calorie count will be based on individual serving sizes rather than, for instance, on an entire pizza or bucket of chicken that a family would eat.

Yum said its franchisees will be encouraged to provide the same calorie information on their menu boards.

"We're hopeful that it will be at all of our restaurants across the United States," Blum said.

Yum has about 20,000 U.S. restaurants, and about 4,000 are company-owned.

The company said the calorie information will be phased onto menu boards starting this year and completed by Jan. 1, 2011. "We'll begin as quickly as we can," Blum said.

The company's decision got a thumbs-up from a consumer watchdog group.

Michael Jacobson, executive director of the Center for Science in the Public Interest, called it a groundbreaking announcement that is "fabulous news for health-conscious consumers."

"We applaud this move and encourage other major chains to follow this bold example," Jacobson said in a Yum Brands news release.

Asked if the company anticipated a shift in sales away from higher-calorie items, Blum said, "All food can be part of a balanced diet if eaten in moderation and balanced with exercise."

Each of Yum's restaurant brands already offer lower calorie menu options.

Yum also said it will push for federal legislation to set uniform guidelines for such calorie displays.

"We think every supermarket, restaurant, convenience store - anybody who sells prepared food - ought to follow one standard, uniform guideline," Blum said.

Yum also announced it will quit advertising its products on television programs aimed at children under 12. Blum said the company does little advertising on such programs, but said "we're taking a stand."

The company said it will launch national online exercise programs featuring University of Louisville men's basketball coach Rick Pitino to help educate consumers about maintaining a balanced lifestyle.

The moves are the company's latest moves to keep up with health conscious customers. In 2007, Taco Bell and KFC switched to cooking oils with zero grams trans fat per serving.

[shoppingnut-2009]

Because when I enter a fast food restaurant that''s what I''m concerned about calories, yeah right.

[deepperppl]

Interestingly enough, some of the big-name restaurants DO put the nutrition information about mayonnaise on their in-house nutrition information pages (Wendy''s and Burger King are examples). If you have a question about nutrition information on any menu item or even condiments that go on the foods, visit www.thedailyplate.com and search their site for the restaurant. They always have everything on their lists, including mayo.

I think it''s great that the calories will be on the menu boards. Most people never consider that the meal they are about to order has enough calories for a whole day. Maybe it will help those of us who are tired of asking for the nutrition information sheets make choices quicker.

[spadeisspade]

This is liability butt covering that you''re going to start seeing more and more with fast food, alcohol, cigarettes, etc. It''s a feel good move on Yum''s part, for sure; but they also can''t get sued by John Q Fatarse because he says he didn''t know that eating fifty chalupas a day was making him fat.

McDonald''s nutritional info is a joke. There are like four asterisks after every item saying things like "caloric content without mayo" on the chicken sandwich, and then not revealing just how many calories are actually in the mayo. Taco Bell will have a field day hiding nutritional facts like these.

[lonestartnow]

This is exactly what we''ve been trying to get fast food to do for the past three years. At least if people make the choice to eat these foods, they can''t complain that they "didn''t know what they were getting." Through the LoneStart Wellness Initiative we urge people to make positive nutritional choices--and at least this information will aid in those choices.

[displeased]

Good move on their part though. These are the type of places that need to inform people what exactly they''re ingesting.

[displeased]

"The parent of KFC, Taco Bell, Pizza Hut, Long John Silver''s and A&W All-American Food said Wednesday it will voluntarily place product calorie information on menu boards at its company-owned U.S. restaurants."

What a craappy list of restaurants. Doesn''t Yum Brands Inc. own anything worth while?