February 11, 2009 2:17 PM
- Text
MSN-Hearst's JV Food Site Delish.com Launched
(PaidContent.org)
This story was written by Rafat Ali.
MSN, which has decided to go the AOL (NYSE: TWX) way in launching standalone site, has launched its previously announced food site, the rather curiously British-named Delish.com. MSN is only the distribuotr...the main project has been executed by Hearst: Hearst Magazines Digital Media is in charge of the design, development and editorial content. MSN is responsible for ad sales and syndication of the site's content through the MSN network. The content comes from Hearst brands CountryLiving.com, GoodHousekeeping.com, QuickandSimple.com and Redbookmag.com, plus non-Hearst brands such as EatingWell, Food & Wine, and Sterling Books. Some more details in the Hearst-owned paper Seattle PI, here. Tons of competition in the space from the likes of Scripps, CondeNast and other independent and specialized food site, so remains to be seen how Delish scales up.
MSN is also working on a standalone celeb news site (along with BermanBraun) which should be launching something in the next few months.
By Rafat Ali
MSN, which has decided to go the AOL (NYSE: TWX) way in launching standalone site, has launched its previously announced food site, the rather curiously British-named Delish.com. MSN is only the distribuotr...the main project has been executed by Hearst: Hearst Magazines Digital Media is in charge of the design, development and editorial content. MSN is responsible for ad sales and syndication of the site's content through the MSN network. The content comes from Hearst brands CountryLiving.com, GoodHousekeeping.com, QuickandSimple.com and Redbookmag.com, plus non-Hearst brands such as EatingWell, Food & Wine, and Sterling Books. Some more details in the Hearst-owned paper Seattle PI, here. Tons of competition in the space from the likes of Scripps, CondeNast and other independent and specialized food site, so remains to be seen how Delish scales up.
MSN is also working on a standalone celeb news site (along with BermanBraun) which should be launching something in the next few months.
By Rafat Ali
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