February 11, 2009 2:17 PM
- Text
Video Ad Manager Adap.tv Scores $13 Million Second Round
(PaidContent.org)
This story was written by Joseph Weisenthal.
Video ad manager Adap.tv has raised a substantial second round, taking in $13 million from lead investors Spark Capital and past backers Redpoint Venture and Gemini Israel Fund. The company's first round was for $10 million last summer, for a total raise of more than $23 million. Adap.tv says it will use the funding to accelerate the development and marketing of its OneSource ad manager platform, which lets publishers run a variety of ad types (pre-roll, overlay, etc.) from multiple sources. The San Mateo, CA-based company touts a publisher roster including BitTorrent, Metacafe, DemandMedia and Blip.tv.
By Joseph Weisenthal
Video ad manager Adap.tv has raised a substantial second round, taking in $13 million from lead investors Spark Capital and past backers Redpoint Venture and Gemini Israel Fund. The company's first round was for $10 million last summer, for a total raise of more than $23 million. Adap.tv says it will use the funding to accelerate the development and marketing of its OneSource ad manager platform, which lets publishers run a variety of ad types (pre-roll, overlay, etc.) from multiple sources. The San Mateo, CA-based company touts a publisher roster including BitTorrent, Metacafe, DemandMedia and Blip.tv.
By Joseph Weisenthal
Latest Now in MoneyWatch
- Greek pols approve harsh austerity after riots
- Unpopular austerity package ignites Greece protests
- This week: Budget, Greece, housing, and inflation
- Previewing Obama's 2013 budget: Politics rule
- Clashes as Greek Parliament debates bailout law
- Ohio unemployment hits 3-year-low
- Jill on Money: Retirement investing, allocation, long term care
- Could "web-lining" be dangerous?
- Insurers respond cautiously to contraceptive plan
- Judge: Legally, breastfeeding not related to pregnancy
- Budget deficit drops to $27 billion in January
- Why the Powerball Jackpot is part of my investment strategy
- Is the new VW Beetle diesel worth the money?
- Consumer sentiment highlights risks to recovery
- Valentine blues? 10 best cities to be single
- December trade deficit widens to $48.8 billion
- Alcatel-Lucent returns to profit in 2011
Latest CBS News Headlines
on Facebook Most Discussed Stories
on CBS News
- Teenage Tibetan nun sets herself on fire in China
- Venezuela's opposition picks Chavez's challenger
- Zambia shocks Ivory Coast in African Cup final
- Red Wings match record with 20th straight home win
on Facebook Most Discussed Stories
on CBS News
