Sept. 18, 2008
Study: Recent Obama Ads More Negative
Washington Post: Democrat Aired More Negative Advertising Than McCain In The Last Week
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As the campaign season enters its final stretch, negative attack ads and smear campaigns are dominating headlines. But not everything that makes it to air is true, as Wyatt Andrews reports.
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Democratic presidential candidate, Sen. Barack Obama, D-Ill., greets Republican presidential candidate, Sen. John McCain, R-Ariz., during the Service Nation Summit at Columbia University in New York, Thursday, Sept. 11, 2008. (AP)
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Despite perceptions that Sen. John McCain has spent more time on the attack, Sen. Barack Obama aired more negative advertising last week than did the Arizona Republican, says a study released yesterday.
Seventy-seven percent of the Illinois Democrat's commercials were negative during the week after the Republican National Convention, compared with 56 percent of the spots run by McCain.
See Recent Ads From Both Candidates
Ken Goldstein, who directed the study by the Wisconsin Advertising Project, based at the University of Wisconsin, says the pattern was a reversal from earlier months, in which McCain's advertising was consistently more negative than Obama's.
"It suggests that the Sarah Palin pick and the newfound aggressiveness by McCain got into Obama's head a little bit," Goldstein said. "He was under great pressure to show some spine, be aggressive, fire back."
The study found Obama limiting his television buys to 17 states and McCain airing spots in 15. For all the talk of an expanded electoral map, both campaigns are concentrating resources in traditional battlegrounds, with slightly more than half the total spent on advertising going to Michigan, Ohio, Wisconsin, Indiana, Minnesota and Pennsylvania.
"Shockingly, this race is going to come down to swing voters in the same swing states that decided the last two elections," Goldstein said.
The study says the campaigns poured $15 million into the ad wars last week -- they were virtually even in total spending -- but the figures revealed an important distinction. Obama, who has rejected public financing in favor of private fundraising, paid for 97 percent of his spots. McCain, who is limited to an $84 million federal subsidy, financed 43 percent of his commercials, with the rest airing in conjunction with the Republican National Committee. These "hybrid" spots allow McCain to retain control while the party foots much of the bill.
Obama spent more on ads in Florida, $1.3 million, but that was nearly matched by McCain's $1 million. The most McCain spent was in traditionally Democratic Pennsylvania -- $1.6 million to Obama's $948.000.
Obama was on the air in Virginia, North Carolina, Indiana, North Dakota and Montana, all states won by President Bush in the last two elections.
Interest-group advertising was marginal at $187,000, although that is expected to ramp up in the coming weeks. Three pro-Obama groups aired commercials -- the Service Employees International Union, Defenders of Wildlife and Planned Parenthood -- while one, Vets for Freedom, ran spots on McCain's behalf.
By Howard Kurtz
© 2008 The Washington Post Company
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See all 226 CommentsPosted by LibH8er at 12:50 PM : Sep 18, 2008
.....................
He''s got a long way too go before he sinks to the level of "swiftboaters"
ah yes, change
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Posted by HugoChavez9 at 02:46 PM : Sep 18, 2008
He only only invented it because it went so well with Al Gore''s Internet.
of course he also says he will lower taxes.
Since nobama has voted 94 of 94 times NOT to reduce taxes, I can tell he is LYING ABOUT THIS TOO!
2. I will not run a negative campaign
3. i will lower the taxes of 95% of americans.
Usama Obama, the habitual LIAR!
ONE WEEK! As opposed to how many by McInsane?!
provided there is an election considering how the economy may put a stop to it or another Bush/Cheney orchestrated war with Iran, Pakistan, Yemen, etc.
apparently the mutual opponent is wealthy, exposed corruption within both parties and is presently targeted.
wonder how would they bump off mutual opponent?
will Dems use an OJ Simpson-like black convict with jail time waiting? BTW, OJ is available as his trial is underway today.
will GOP use a Guiliani-like mob ties as used by his protege, ex-NYPD commissioner and was indicted for and may be doing up to 140 years of jail time? or use Gotti, Jr. who is also available as his trial is underway today too?
will both parties employ the popular law enforcement practice of ''''sweetheart exchange deals'''' where convicts commit crime/murders in exchange for less jail time, conveniently covered up and real culprits not suspected?
as this information is given, do we too have to worry about our personal safety? For example, should my diabetic husband worry about his health/life while doing his routine jog after work around 4-4:15pm in the Hackensack, Bogota and Teaneck, areas in NJ today? Do we have to worry about our lives in the middle of the night inside our home?
Posted by zago2 at 03:44 PM : Sep 18, 2008
That''s because he was in the Navy, not the Army.
He is out of touch with America and it''''s people.
How much you going to spend total barry?
Posted by funzie50 at 03:57 PM : Sep 18, 2008
What is really sad is you couldn''t come up with a better candidate that Amnesty Juan Mccain! Amnesty Mccain cares more about giving amnesty to over 20 million illegal latinos, but votes against giving benefits to soldiers returning for war... that is the pathetic person you want to be president. Get a candidate that doesn''t tolerate amnesty for illegals and supports better benefits for vets and then maybe I could stomach voting republican someday!
Of course, McCain is lying about Obama''''s tax plan every day, so your confusion is understandable.
McCain, on the other hand, only promises significant tax breaks for the rich.
Glad we cleared that up, aren''''t you?
Posted by gun_tower at 03:45 PM : Sep 18, 2008
*** Lies, Lies, Lies, that is the republican motto! How else are you going to try to win an election after the past 8 years of failure! It is very sad that Amnesty Mccain is the bet thing the republicans could come up with after 8 years of Bush doing nothing to stop the problem of illegal latinos! ANYONE IS BETTER THAN AMNESTY MCCAIN!
Posted by AJMarine111 at 04:05 PM : Sep 18, 2008
It doesn''t matter what branch he was in... it is still sad that he finished almost DEAD LAST! That is fine if you are just a friend, but for president of the USA, we need someone that is better with book smarts! Amnesty Mccain votes time and time again to let illegal latinos get amnesty, and votes time and time again against giving benefits to US soliders!
Posted by LOOK___ at 04:04 PM : Sep 18, 2008
*** Why don''t you spend less time worrying about Obama, and more time worrying about your amnesty supporting candidate? If you want people to not vote for Obama, then maybe you should give us a candidate that doesn''t support amnesty for over 20 million lawbreaking illegal latinos. You talk about muslims being evil, when the truth is quite the opposite. I don''t see over 20 million illegal muslims in our country that broke our immigration laws. Amnesty mccain wants to give over 20 million latino lawbreakers amnesty, but wants to attack millions of innocent muslims! How pathetic Amnesty Mccain!!!
Posted by AJMarine111 at 04:05 PM : Sep 18, 2008
It doesn''''t matter what branch he was in... it is still sad that he finished almost DEAD LAST! That is fine if you are just a friend, but for president of the USA, we need someone that is better with book smarts! Amnesty Mccain votes time and time again to let illegal latinos get amnesty, and votes time and time again against giving benefits to US soliders!
Posted by amnstymccain at 04:11 PM : Sep 18, 2008
I don''t care where he finished.
I just thought it was funny that someone was ripping him and couldn''t get his branch of the service correct.
It takes away from their post.
Posted by LOOK___ at 04:04 PM : Sep 18, 2008
** I don''t care about Obama''s history. I can only remember how much I hate Amnesty Mccains history of supporting amnesty for over 20 million illegal latinos he wants to grant citizenship to, while in the mean time taking away rights of regular americans with the patriot act. Just more and more memories of how Amnesty Mccain cares more about illegal mexicans than American citizens! Obama/Biden 2008!
Posted by amnstymccain at 04:11 PM : Sep 18, 2008
Obama campaign spokesman Frederico de Jesus said the ad shows that McCain says one thing to Latinos and another to his party%u2019s base.
%u201CObviously we%u2019re not saying that McCain is Rush Limbaugh. We%u2019re saying that McCain caved to the Rush Limbaugh wing of the party that is anti-immigrant%u201D in abandoning his previous position, he said.
Democratic strategist Bob Beckel said he doesn%u2019t think the ads are misleading.
%u201CYou could argue that McCain has been much more sensitive to illegal immigrants than the right wing has over the years, but when he made a decision to abandon his immigration proposals and took up with the right, he got married with a position that was abhorrent to immigrants,%u201D Beckel said.
Is he for amenesty on not?
I just thought it was funny that someone was ripping him and couldn''''t get his branch of the service correct.
It takes away from their post.
Posted by AJMarine111 at 04:15 PM : Sep 18, 2008
*** You don''t care where he finished???? I do! How can you not care where in his graduating class a candidate for president of the US graudated? You like to say bad things about Obama, but I never hear you talk about how Amnesty Mccain wants to give amnesty to over 20 million illegal latinos, while taking away rights of americans with the patriot act! Why don''t you look more at how horrible Amnesty Mccain is, and then you will see while most people like me support Obama merely because you couldn''t come up with a better candidate than Amnesty Supporting Mccain!
Posted by AJMarine111 at 04:20 PM : Sep 18, 2008
*** Yes, Amnesty Mccain is for total amnesty for illegals, he is just trying to cozy up with the Rush Republicans for votes.. nothing else! Amnesty Mccain has been advertising on spanish radio in this country saying that Obama is against amnesty for illegals, so guess who amnesty mccain wants illegal latinos to think is for total amnesty???? AMNESTY MCCAIN!
Posted by amnstymccain at 04:21 PM : Sep 18, 2008
When have I ever said anything bad about Obama?
When have I ever said anything good about McCain?
I think they both su*k and if nothing happens to change my mind, I am going to give a protest vote to Nader.
Posted by AJMarine111 at 04:22 PM : Sep 18, 2008
*** Amnesty Mccain is trying to the the right wing voters, and get latino votes, yet, at the same time he is not making either group very happy! If he gives amnesty to over 20 million illegals, that will make me and very many other americans like me angry that he gives so much amnesty to law breakers! And what religious laws to stop abortion has amnesty mccain tried passing over the past few years??? NONE! So why does everyone that is pro-life support amnesty mccain that has no intention of passing anything to overturn Roe vs wade!
*** A vote for Nader is a vote to allow amnesty mccain get into the white house! A vote for Nader is a vote to let Amnesty Mccain give amnesty to over 20 million illegal latinos! If you want a protest vote, vote for Obama like me! I am tired of rich people getting everything under Bush, and those same rich that won''t help their fair share, would continue to get their way under amnesty Mccain! Fight the rich coruption on wallstreet and corporate america... Vote Obama/Biden 2008!
Posted by amnstymccain at 04:29 PM : Sep 18, 2008
I am waiting for the debates to decide.
If Palin is not ready to be Vice President, Obama is not ready to be President.
Someone is going to have to change my mind before Nov 4.
If Palin is not ready to be Vice President, Obama is not ready to be President.
Someone is going to have to change my mind before Nov 4.Posted by AJMarine111 at 04:31 PM : Sep 18, 2008
*** It souldn''t be about who is "READY" to be president. There isn''t a set of ground rules of what is required to be president. I would rather have little experience with Obama, if Obama is going to stop letting rich people get unfair tax cuts... I don''t care how much "EXperience" Amnesty Mccain has, he is still wrong the way he thinks! I would rather have a president that thinks the right way like Obama, rather than Amnesty Mccain who wants to give amnesty to over 20 million illegal latinos!
Posted by amnstymccain at 04:26 PM : Sep 18, 2008
What will Obama do with these 20 million? Is he going to send them all back to Mexico. I don''t think so.
Someone needs to state a plan that will work to deal with this.
I would rather have a president that thinks the right way like Obama,
Posted by amnstymccain at 04:35 PM : Sep 18, 2008
To tell you the truth, I think McCain is to old and Palin will end up President.
As for Obama, lets just say even if I buy into him going to "make everything better", my fear is, on his Inauguration Day, I will see all his old friends in back of him smiling.
I have to get past that.
I have to get past that."
Posted by AJMarine111
Exactly.
His old friend like
Jeremiah "God Dammn America" Wright.
Terrorist Bill Ayers.
Tony "Sweet Deal" Rezko.
Louis Farrakhan.
Rev. Jesse Jackson. (and I use the term "Rev" loosely)
Rev. Al Sharpton. (ditto)
Obama''s 3rd grade Koran Teacher at the Muslim Elementary he went to in Jakarta.
I''d have to get past too.
You forgot Rev , I forget his name, the one that ripped Hillary at Trinity Chruch.
He looked like a nut case too.
His old friend like
Rev. Jesse Jackson. (and I use the term "Rev" loosely
Posted by HawkSprings at 04:46 PM : Sep 18, 2008
You might not want to put him on his "friends" list.
Remember, Jesse wants to cut his n*ts off.
Posted by ahccheng at 05:34 PM : Sep 18, 2008
Please provide you EVIDENCE for this charge. No one is going to accept it just on your say-so!
Youre right, it is about time...but its NOT about fire with fire, its about Barrys PROMISE not to conduct a personal attack campaign:
The LIE is what its about!
Yeah, but CHANGE isnt running the same-ole-same-ole Campaign tricks over and over, now is it?
[Posted by TheVicar1 at 05:54 PM : Sep 18, 2008]
he''s being no less ''honorable'' than ''i didnt have a chair for five years'' mccain ... who claimed he was going to run an honorable campaign.
maybe he meant ''honorable'' is some kind of deluded irrational republican kinda way.
Elephant IN THE ROOM ALERT .
This is just INSANE.
I bet my house if we were to switch candidates have Obama run for the Republicans and have McCain run for the democrats.
With the exact same resume one finish at the bottom of his class while the other finish at Harvard.And with the country in DUMPS thanks to the pass 8 years under republican rule .
McCain the white guy and the Democrat would be up by at least 52 points on Obama the black candidate republcan.
Why 52 points! well we tack on 12 points alone on Obama for just being black , just like how it is now where he should be up at least 15 20 points running as the democrat.
many sees the ELEPHANT in the room, but people are afraid and too sensitive to touch it.
Its very SAD.America have come a long way in the race department but not far enough in 2008 it appears.
you mean like it was between 2000 and 2006?
Both sides are pretty good at deluding!
Dont ya wish that someday we wont be forced to choose the lesser of two evils in order to select a President?
Posted by TheVicar1
Yes, it would be nice, but who will run for President who isn''t evil knowing that every aspect of his/her life is going to be ripped apart, degraded, torn down, disparaged, laughed about and made fun of? I don''t think there is enough money on the earth to be offered that would entice me to run for political office of any kind--much less President.
Posted by sean5002
We get to choose between the elephant in the room or the jack a s s. Take your pick.
Posted by mel130ny
I have been alive on the planet long enough to know that when the Democrats are in power, we pay more taxes. I do not trust or believe that the only taxes which will be raised will be for those over 250,000. Besides, where business owners in that category are concerned, don''t you think that the price of goods and services will go up to cover their new expenses?
Posted by mel130ny
What are you? You must be a paid blogger.
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