Ad Industry Roundup: Glamour; NBCU; AP; AOL

(PaidContent.org)  This story was written by David Kaplan.

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-- Conde Nast brings Glamour.tv to advertisers: Glamour.com is ramping up its branded content moves with a new video channel. The Conde Nast site, Glamour.tv, will collaborate with marketers on short-form clips with products at the center. One video, sponsored by Dockers, is called Moms Working It. It features interviews with celebrity mothers like Jennie Garth and Nikki Taylor. Revlon is behind Beauty Wars, a reality series about makeovers with Entourage's Debi Mazar as the host. Glamour.tv represents CN's latest broadband push, coming on the heels of Vogue.tv's $3 million, 12-episode reality series Model.Live earlier this summer.

-- NBC taps Greystripe for ad-supported mobile games: Greystripe's will provide its grab-bag of ad-supported games to NBCU's mobile web properties, such as NBC.com, Bravo and SCI FI Channel. The arrangement is intended as a signal to NBCU's advertisers of its seriousness in ramping up mobile content in general and in creating apps for the iPhone.

-- AP offers members Outsell data: The Associated Press has made a number of moves lately designed to quell a revolt from members who have been threatening to bolt because of higher costs related to the new pricing regimen under its Member Choice plan. Attempting to prove that membership still has its benefits, AP is offering free access to research and news from online data firm Outsell. The company will offer quarterly reports detailing the "digital transformation" the newspaper is going through for no extra charge to those who accept the AP's Member Choice. 

-- AOL joins German engineering with Hispanic heritage: When you think of ways of celebrating Hispanic Heritage Month (it straddles Sept. and Oct., actually) the first thing that comes to mind probably isn't German engineering. Nevertheless, AOL's (NYSE: TWX) Platform-A has struck a sponsorship deal with Volkswagon for its bilingual portal AOL Latino. Some of the programs involved in the promotion include an awards show and video interviews with Latin pop culture stars like Daddy Yankee and Carlos Mencia.