By

Tucker Reals /

MarketWatch/ February 11, 2009, 2:20 PM

The Sarah Palin Phenomenon Is Doomed

This column was written by MarketWatch's Jon Friedman.
The Sarah Palin Phenomenon is doomed.

But it's not because of her lack of foreign policy experience or her deer-in-the-headlights look during part of her interview last week with ABC's Charles Gibson.

The primary reason why the Palin bubble will burst is that the media will decide that they are bored with her. They'll need to move to shine a light on a fresh issue or individual.

This is how the world works in the age of 24/7 news cycles. Whether the subject is Britney Spears, Michael Jordan or Sarah Palin, we inevitably raise stars to mythic levels, out of all reasonable proportions. Then we knock them down. (Look out, Michael Phelps. Your time is coming, too.)

It isn't a case of quixotic behavior by reporters and editors. Internet sites, blogs and cable news operations all thrive on presenting fresh headlines and updated story angles as often as possible so readers think we're on top of things. The news world moves at warp speed.

Palin's story is especially captivating because she emerged as an overnight sensation. The governor of Alaska was virtually unknown on the national scene before Sen. John McCain tapped her to be his running mate. Amid the media crush accompanying her rise, it now seems as if Palin has been around forever.

For as long as she has been in the public eye, people have been skeptical about her qualifications, but the allure of her beginner's pluck catapulted Palin to the covers of magazines ranging from Time to People.

The interview with Gibson may be remembered as the first brick being pulled out of the wall. The reviews weren't favorable from the media in the segments when Gibson asked Palin questions about foreign policy.

For instance, the New York Times called the exchange "strained." The Washington Post-owned Slate went so far as to say that "The ABC News anchor flummoxes the GOP amateur."

I'll be interested to see how Palin -- not to mention McCain and the Republican campaign machine -- reacts when the media's disillusionment sets in for real. Their actions may determine the course of the 2008 race.

If they handle the media's about-face with aplomb, her chances of looking, well, vice-presidential will be enhanced. But if Palin's handlers blow it out of proportion and show a strain, their behavior will reflect negatively on her.

Gibson, as dignified a newsperson as America has now, treated Palin fairly and didn't resort to hectoring her with "gotcha" questions, either.

Palin's supporters may be chagrined that their candidate didn't sound more self-assured or expert when she discussed Alaska's relationship to Russia. But Gibson didn't try to trip her up. He pretty much asked the kinds of questions I would have put to Palin as well.

Gibson treated her with the respect befitting a vice presidential candidate. ABC, while discussing the interview Friday on "Good Morning America" unleashed political correspondent Jake Tapper to assess the "truthiness" of Palin's remarks on the ABC show.

The television networks appear to be treating Palin carefully, trying hard not to seem sexist or liberal or come across as intellectual, big-city bullies.

When ABC noted that Tapper had found a few holes in Palin's comments (though nothing earth shattering), the network took pains to add that it, too, would be dissecting the statements of Joe Biden, the Democratic vice presidential nominee.

Specifically, Palin seemed to have little idea about the Bush Doctrine, in which the U.S must spread democracy around the world to halt terrorist acts. When Gibson put it to her and asked if she agreed with the doctrine, she answered, "In what respect, Charlie?"

Some analysts have suggested that Gibson knew more about the Bush Doctrine than the vice-presidential candidate.

"She sidestepped questions on whether she had the national security credentials needed to be commander-in-chef," the Associated Press noted.

Since we're all clear on the nuances of the Bush Doctrine, we can move on to the Fickle Media Doctrine.

Now that we've built you up, it's about time for us to knock you down.

Can Sarah Palin withstand the body blows that are being inflicted by the national media?

The media aren't the bad guys in the Palin discussion. It's easy to accuse us of acting like sexists or big-city egomaniacs. Let's be real, though. McCain selected Palin for exactly those reasons - because she is a woman from a little-known state, who can take some of the heat off McCain and behave like an attack dog against Barack Obama. So far, the Republicans' plan has worked to perfection, as Palin has dominated the political discourse over the past few weeks. Now we'll see if she has the right stuff to go the distance.
By Jon Friedman
MarketWatch
  • Tucker Reals

    Tucker Reals is the CBSNews.com foreign editor, based at the CBS News London bureau.

2906 Comments Add a Comment
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maripil says:
Sarah Palin is another empty vessel!! McCain people are so scared to let her loose for fear that she may commit another gaffe. She is so sequestered and protected from the national media that only FOXNOISE is allowed to give her interviews. Who cares anyway!! This woman is so rehearsed and coached as she is so inexperienced. She lied about the bridge of nowhere and kept the earmarks, lied about her travel in Iraq which did not happen and now, she is sabotaging her Trooper investigation as she needs to cover-up the firing of her commissioner in Alaska to settle a personal family score. How truthful will she be later if she is not truthful now??
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maripil says:
Sarah Palin is another empty vessel!! McCain people are so scared to let her loose for fear that she may commit another gaffe. She is so sequestered and protected from the national media that only FOXNOISE is allowed to give her interviews. Who cares anyway!! This woman is so rehearsed and coached as she is so inexperienced. She lied about the bridge of nowhere and kept the earmarks, lied about her travel in Iraq which did not happen and now, she is sabotaging her Trooper investigation as she needs to cover-up the firing of her commissioner in Alaska to settle a personal family score. How truthful will she be later if she is not truthful now??
reply
linkicon reporticon emailicon
maripil says:
Sarah Palin is another empty vessel!! McCain people are so scared to let her loose for fear that she may commit another gaffe. She is so sequestered and protected from the national media that only FOXNOISE is allowed to give her interviews. Who cares anyway!! This woman is so rehearsed and coached as she is so inexperienced. She lied about the bridge of nowhere and kept the earmarks, lied about her travel in Iraq which did not happen and now, she is sabotaging her Trooper investigation as she needs to cover-up the firing of her commissioner in Alaska to settle a personal family score. How truthful will she be later if she is not truthful now??
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ananar says:
Can Tuffone3 count the number of McCain''s flip flops? To drill or not to drill that is the question? LOL!

And by the way, fine by me if Obama voted 100% with abortionists. He has as much right to his religious opinion as anyone else.
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ananar says:
While there were posters who made the claim that Obama was "appeasing." Guess you haven''t paid much attention to all the appeasing that GW has engaged in on the world stage. Start with the oil.
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ananar says:
Sarah Palin as a flash in the pan, that is no big surprise. Given how the GOP had tried to build her up, "she''s a mom" as the first credential of being VP but uh, uhm, she doesn''t really know the first thing about foreign policy and after all that coaching? I could even answer that question and just as a private citizen. One Bush doctrine of pre-emptive attack, another Bush doctrine as given by Gibson, spreading democracy to halt terrorism. Not that democracy ever halted terrorists. For example, Germany during the cold war, terrorists, both red and Islamist operated freely in Germany, a democracy. I almost had first hand experience with them when a suicide bomber attacked the Munich Oktoberfest, hours after my own party had attended. Close call. I can think of a few unpublishable words to describe Palin, none of them favorable.
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ananar says:
Sarah Palin as a flash in the pan, that is no big surprise. Given how the GOP had tried to build her up, "she''s a mom" as the first credential of being VP but uh, uhm, she doesn''t really know the first thing about foreign policy and after all that coaching? I could even answer that question and just as a private citizen. One Bush doctrine of pre-emptive attack, another Bush doctrine as given by Gibson, spreading democracy to halt terrorism. Not that democracy ever halted terrorists. For example, Germany during the cold war, terrorists, both red and Islamist operated freely in Germany, a democracy. I almost had first hand experience with them when a suicide bomber attacked the Munich Oktoberfest, hours after my own party had attended. Close call. I can think of a few unpublishable words to describe Palin, none of them favorable.
reply
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ananar says:
Sarah Palin as a flash in the pan, that is no big surprise. Given how the GOP had tried to build her up, "she''s a mom" as the first credential of being VP but uh, uhm, she doesn''t really know the first thing about foreign policy and after all that coaching? I could even answer that question and just as a private citizen. One Bush doctrine of pre-emptive attack, another Bush doctrine as given by Gibson, spreading democracy to halt terrorism. Not that democracy ever halted terrorists. For example, Germany during the cold war, terrorists, both red and Islamist operated freely in Germany, a democracy. I almost had first hand experience with them when a suicide bomber attacked the Munich Oktoberfest, hours after my own party had attended. Close call. I can think of a few unpublishable words to describe Palin, none of them favorable.
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kcblogger says:
No... because they give birth over concrete... usually standing on a high dive over an empty swimming pool.
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ecs1749-2009 says:
"why are republicans so *** stupid?"

Because all they have to do is to compete against the democrats?
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