Bald Is Beautiful (Advertising Space)

(AP)  New Zealand's national airline is offering to pay bald travelers to use their heads - literally - in a new advertising campaign.

Air New Zealand said it wants 70 recruits to stand in lines in three airports - while wearing temporary tattoos on the back of their heads so the displays can be seen by people lining up behind them.

The airline would pay 1,000 New Zealand dollars ($660) for each walking billboard, a company official said.

The tattoos will promote a new system that is meant to reduce check-in waiting times.

Air New Zealand marketing manager Steve Bayliss described the campaign as "a bit of fun."

"It's a ... tattoo on the back of someone's head, so they have to have their head shaved or be bald already," he told National Radio on Wednesday. "It will be an advantage for them to be bald already."

The tattoos would fade or wash off after about two weeks, he said.

Bayliss added that he won't be part of the program since he was "doing OK" in the hair department.

[cricketbeers]

I wonder if by being in line, each having a small part of the ad. For instance Ed has "www.", Tom has "40doll", Jack has "ardream" and Sam has ".com". Or, if they''ll just do picture ads? I mean, most heads aren''t THAT big, right?

[estabwary]

Wouldn''t it pay more to have them go out in the gen pop?

If I am already standing in line at an airport, chances are, I already have a ticket.

Send them out to grocery stores, where people must shop, or send them to gas stations & banks.

Send them where people have to see them before they buy a ticket.

[sylvenger]

Slow news day?