February 11, 2009 2:22 PM
- Text
Social Net Ad Targeter Lookery Secures $2.25M Funding
(PaidContent.org)
This story was written by David Kaplan.
Lookery, a company that trolls demographic data on social net users and sells it to ad networks, has raised $2.25 million, Venturebeat reports. It says Lookery has already raised $1 million in angel funding. Since initially starting as banner ad network for third party apps on sites like Facebook and MySpace, the company has morphed into an aggregator of demographic data. In addition to giving sites a tool that records the users demo information based on their activity, Lookery also buys data from other companies. Also, Lookery doesn't operate directly on Facebook, because the social net doesn't allow third party ad networks to target ads using its users' information. Instead, Lookery imports the data it gathers outside of that site to serve ads inside Facebook.
By David Kaplan
Lookery, a company that trolls demographic data on social net users and sells it to ad networks, has raised $2.25 million, Venturebeat reports. It says Lookery has already raised $1 million in angel funding. Since initially starting as banner ad network for third party apps on sites like Facebook and MySpace, the company has morphed into an aggregator of demographic data. In addition to giving sites a tool that records the users demo information based on their activity, Lookery also buys data from other companies. Also, Lookery doesn't operate directly on Facebook, because the social net doesn't allow third party ad networks to target ads using its users' information. Instead, Lookery imports the data it gathers outside of that site to serve ads inside Facebook.
By David Kaplan
Latest Now in MoneyWatch
- This week: Budget, Greece, housing, and inflation
- Previewing Obama's 2013 budget: Politics rule
- Clashes as Greek Parliament debates bailout law
- Ohio unemployment hits 3-year-low
- Jill on Money: Retirement investing, allocation, long term care
- Could "web-lining" be dangerous?
- Insurers respond cautiously to contraceptive plan
- Judge: Legally, breastfeeding not related to pregnancy
- Budget deficit drops to $27 billion in January
- Why the Powerball Jackpot is part of my investment strategy
- Is the new VW Beetle diesel worth the money?
- Consumer sentiment highlights risks to recovery
- Valentine blues? 10 best cities to be single
- December trade deficit widens to $48.8 billion
- Alcatel-Lucent returns to profit in 2011
- 6 things never to say in a performance review
- $26B mortgage deal: Who gets the money?
Latest CBS News Headlines
on Facebook Most Discussed Stories
on CBS News
- Whitney Houston never forgot New Jersey roots
- Govt: Health scare on New Zealand flight just flu
- Quinn defends Ill. after CEO blasts jobs climate
- Rondo's triple-double carries Celtics over Bulls
on Facebook Most Discussed Stories
on CBS News
