February 11, 2009 2:25 PM

Obama's Next Challenge: The White Vote

By
Byron Pitts
(CBS)  Lyndon Johnson was the last Democratic presidential candidate to win a majority of the white vote. Experts say Barack Obama will need more than 40 percent to win the election. And right now, a CBS News poll shows he's getting only 38. Byron Pitts has more about the race factor.


For an estimated 30,000 fans in Maple Grove, Penn., auto drag racing is king. And for many, Sen. Barack Obama's race will be a factor this fall, reports CBS News national correspondent Byron Pitts.

Pitts asked Sherree Fox, of Middletown, Penn., whether she thinks race will play a role in the election.

"Absolutely," she said. "I do. Just from what other people say."

What kinds of things has she heard people say?

"Well, that he's black and you know, we've never had a black president. They're just against that," she said.

"They don't want him in there, 'cause his name sounds like the other country," said Wayne Stroausbaugh of Hanover, Penn.

Volunteers at Obama's campaign headquarters in Scranton have heard it all before.

"This is a Democratic county, this part of the state. So why isn't Barack Obama an easy sell?" Pitts asked.

"I still think it's because people don't know him that well. That's what I think," one Obama volunteer said.

"He's on TV all the time; he's got commercials here?" Pitts asked.

"Yes, but probably race is an issue for some people still," he said.

Obama got trounced by Hillary Clinton in the Pennsylvania primary, losing three-to-one. With two months left to go before the election, Obama's volunteers are working overtime to make sure race is not the decisive factor in November.

"We need to put the right person in the White House," said an Obama volunteer Mary Magner. "We need to look past that fungus called prejudice."

That won't be easy, says political analyst Larry Sabato.

"Race is - it's one of the touchiest, most sensitive subjects in American culture and life. And it's going to play a role in this election, both to help Obama and hurt Obama," Sabato said.

Obama is the first African-American with a serious chance of winning the presidency, and there is some concern that what happened to Los Angeles mayor Tom Bradley could happen to Obama.

In 1982, Los Angeles Mayor Bradley was on the verge of becoming California's first black governor. Late polls showed Bradley holding a double-digit lead over his white opponent. But on Election Day - he lost.

It turned out that many white voters who told pollsters they would back Bradley did not. That election became known as the "Bradley Effect" -- where pollsters find some voters lie to hide their racial prejudice.

Though in recent elections there's been no real evidence of it.

"There is no question, even though racial prejudice has decreased over time, there is still some of it out there, and it will show up at the polls," Sabato said.

It's a dilemma that Sen. Obama acknowledged early on.

"Will there be some folks who probably don't vote for me because I am black? Of course. Yeah, but the question is, can we get a majority of the American people to give us a fair hearing," Obama said.

Obama has some work to do among white working-class voters. According to the latest CBS News/New York Times poll, white voters without a college degree are supporting McCain by 14 percent. Also, among white voters with an income under $50,000, Obama is still edged out by McCain.

At Chic's Diner - a local landmark in Scranton - people there told Pitts that in these tough economic times, the color that will matter most - they said - is green.

"We're working to go to work," said one trucker. "That's all you're doing. To me he is the man for the job right now. We have to change something in this country. It has to be done now. We can't wait. The average workers, we're just getting burned."

In my opinion, if this person is green, yellow, black, it doesn't matter," another diner said. "It doesn't matter what color you are, just do your job - that's it."

Copyright 2009 CBS. All rights reserved.
Add a Comment See all 47 Comments
by bratz21-2009 August 29, 2008 7:30 AM EDT
" It turned out that many white voters who told pollsters they would back Bradley did not. That election became known as the "Bradley Effect" -- where pollsters find some voters lie to hide their racial prejudice. "


This might happened again this November election. Dont ever believe in polls, they are not accurate and it does not represent the whole population of the country.


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by goldworldnet August 29, 2008 12:16 AM EDT
It''s a free country and any citizen of any color, gender, or political persuasion that is registered to vote can vote for or against anybody for any reason they choose.
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by blkpresident August 28, 2008 9:14 PM EDT
The "Bradley-effect" is a thing of the past.
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by ixoye_02 August 28, 2008 7:23 PM EDT
If race prevents an american voter to cast his/her vote for someone who can make a positive difference in the average american''s life, then that voter deserves someone like George Bush as their president. I admit that I had a problem with Obama''s race, just as many people in my generation. But I have found myself and other peers finally break from the irrational fears about race and decided that America needs to move beyond race. And vote for the candidate who would restore hope and bring a positive vision for America. McCain, unfortunately, doesn''t get my vote. Even people with experience can have bad judgement and make the wrong decisions. McCain''s voting record as a senator is enough for me to conclude that McCain''s judgement is similar to George Bush''s judgement. And that McCain would be more of the same Bush policies warmed over. Biden hit it on the head when Biden pointed out that McCain was wrong. It seems as though there will be a timetable for withdrawl in Iraq (not proposed by Bush or McCain). And that Bush is now talking with Iraq. Talk about poor leadership and bad judgement. Bush is now having to consider ideas that Bush and McCain rejected adamantly with regard to foreign policy. Now Bush and McCain will have to explain their "flip-flopping" policies.
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by engymass2 August 28, 2008 5:26 PM EDT
Concerns47 - what KKK branch do you belong to ???
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by flreason August 28, 2008 5:22 PM EDT
Some of you folks talk as if Obama would be operating in vacuum without experienced advisors. Obama has a history of identifying capable, intelligent advisors who will be on his team, and who will tell him what he needs to know rather than what he wants to hear. It is the height of irony that all of the policy positions that Obama advocated, and which his opponents catagorized as evidence of his lack of experience, are now being implemented in part or in their entirety by the Bush Administration. That certainly beats the policy success record that Bush has achieved in the last eight year, and that McCain has assured us he''s going to continue. Experience doesn''t seem to have made them smarter or improved their foreign policy skills...they had to follow where Obama led.
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by deacon20081 August 28, 2008 4:55 PM EDT
Personally as an older "White Guy" I am disgusted with all of the racist slurs and slander on the airwaves. The fact of the matter is I could care less what COLOR the next president is. So long as it is NOT A REPUBLICAN. I constantly read posts that "Obama is a Muslim". That is rediculas and simply propaganda by the Republicans. I am Clergy and I plan on voting my conscience. I am also a Veteran and a Patriot who believes in his Country. McCain has admitted his party has been corrupted ( You think?)
and says it has to stop. Too late John. I can not and would never tell anyone how to vote or why to vote, that is not my place, I will say Be an American and Support your Country. No More Corruption in Washington should be the driving point we all share.
No More Republican dominance and graft, this country has been hijacked by the party of the supposed "Compassionate Conservative - MR I am the Decider"
We can rescue our country only by taking a stand now.
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by bec67 August 28, 2008 4:55 PM EDT
The race card is being played to make people feel guilty about not supporting Obama, however, the real question is total lack of experience. Community organizer and 143 days in the US Senate hardly qualifies him for President. McCain 08---Hillary 12
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by credibility2 August 28, 2008 4:52 PM EDT
To me, experience and qualifications are the main issues. The fact that Obama is half black doesn''t concern me so much as his puny and flimsy political resume and the lack of overall qualifications he brings to the table. He''s intelligent and has potential, but now isn''t the time to elevate someone who lacks credible experience. That his party elevated him given his considerable shortcomings flies in the face of logic and reasonableness. The presidency isn''t part of the pc fallacies, yet the Dems are comfortable with this.
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by yungvoter84 August 28, 2008 3:57 PM EDT
this election will be soley based on race. every person is going to vote for the color they feel comfortable with. when that should not be the case. the vote should be one the facts(you will never know the true facts you only get what they tell you). in essence all elections are a fraud because they lie to get the vote and then they do what they want when they get into office. no one is for the people. they are all for themselves
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