Nielsen: 'Obama Text' Reached 2.9 Million

Campaign Stunt Announcing His VP Pick Deemed A Success Even Though Press Beat Him To The News

(CNET)  Let's say Democratic presidential candidate Barack Obama sent every one of those "here's my V.P." text messages from his own cell phone. And let's say his mean, nasty carrier charged him 10 cents for each one. According to Nielsen's numbers, his bill would've been $290,000 -- that's because the statistics firm says that the SMS campaign stunt reached 2.9 million people.

The company's Nielsen Mobile division did the math, monitoring approximately 40,000 SMS short-code lines in the U.S. and coming up with the final tally of 2.9 million.

"The VP message was sent in the late hours of Friday night and is, by many accounts, the single largest mobile marketing event in the U.S. to date," a release from Nielsen read. The initiative has been moderately criticized because it ultimately didn't work: the press reported that Obama had chosen Sen. Joseph Biden of Delaware as his vice presidential pick before anyone had had the chance to hit the "send" button on that fateful text message.

But Nielsen says that doesn't matter.

"While much has been said of the timing and the scoop by news outlets, Obama's V.P. text-message still ranks as one of the most important text messages even sent and one of the most successful brand engagements using mobile media," Nielsen's report read, adding that an estimated 116 million American use text messaging actively.

"The value of the message goes far beyond the 26 words and 2.9 million recipients. Here, Obama branded himself as cutting edge, inflated the already enormous press attention paid to his V.P. pick and further established a list of supporters' most coveted form of contact: their cell phone numbers."

[tachoma-2009]

mccain answer is he''s going to send a mass telegram and pass out free 8 track tapes and a poster of his wife winning mrs cow chip contest...

[docpeter-2009]

Remember, each one of the 2.9 million had to indicate an interest. Now, say that Obama sends a really good appeal for funds and everybody contributes $100. That would be about $29,000,000. Or, 50% respond at $100? That would be $14,500,000. He could repeat this a number of times. Not bad. Right?

Posted by ramos937 at 06:25 PM : Aug 26, 2008
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You need to go back and "rediscover" math my friend. You''re off by a factor of 10. If each of Obama''s 2.9 Million supporters sent $100.00 that would be $290 Million ($290,000,000.00) not $29 Million ($29,000,000) as your number claims in your post.

[bretster7]

I understand he,or one of his handlers, sent the text at 3AM. So, guess that''''s a great ploy but mccain can''''t use the 3AM issue again. Funny how that works.


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Posted by Xlib




No they sent it at 3A.M. Because they knew that most of the Meth head tweekers and coke addict Democrats that make up the base , would be asleep if they sent it during the day

[ramos937]

Remember, each one of the 2.9 million had to indicate an interest. Now, say that Obama sends a really good appeal for funds and everybody contributes $100. That would be about $29,000,000. Or, 50% respond at $100? That would be $14,500,000. He could repeat this a number of times. Not bad. Right?

[mcvet-1]

I understand he,or one of his handlers, sent the text at 3AM. So, guess that''''s a great ploy but mccain can''''t use the 3AM issue again. Funny how that works.

Posted by Xlib at 12:43 PM : Aug 26, 2008

It would appear to me that McSlime has big enough problem convincing America that the SAME economic policy as Bush has is going to work... after failing EVERY SINGLE TIME it has been tried. SIEG HEIL McSLIME ROFLMAO

[mcvet-1]

How funny only 1% of Americans cared.

Posted by cbscrash07 at 03:39 PM : Aug 26, 2008

LOL Right! LOL You losers just don''t get it do you?? LOL

[Syndicate]

How funny only 1% of Americans cared.

[dgal878]

Mr. Biden, is that your shadow?

[xlib]

I understand he,or one of his handlers, sent the text at 3AM. So, guess that''s a great ploy but mccain can''t use the 3AM issue again. Funny how that works.