February 11, 2009 2:25 PM
- Text
The Clinton Campaign, Start To Finish
(CBS)
It was supposed to be more "coronation" than "nomination." Even before Sen. Hillary Clinton first hit the campaign trail, she seemed to have it all - former first lady, a popular senator, and the support of a former president, who happened to be her husband, CBS News anchor Katie Couric reports.
"A lot of people inside and outside of the Clinton campaign expected her to be a very formidable and eventually a successful candidate," said Clinton strategist Geoffrey Garin. "So she had both the benefit of and the burden of lots of expectations."
Clinton didn't start campaigning until well after the other candidates had already hit the stump. And throughout most of 2007, she had the unshakeable confidence of a frontrunner.
"Have you dealt with the chance that you won't be the nominee?" Couric asked Clinton in a November, 2007, interview.
"Well, it will be me," Clinton said at the time.
"Clinton all along had an air of inevitability," said Joshua Green, a senior editor at The Atlantic.
"The idea that if you look and act like a presidential nominee, then people are gonna come to think of you that way," he said. "The problem with that strategy is that it's easily shattered."
Easily shattered when she finished 3rd in Iowa, well behind a surging Barack Obama. That defeat set up the fight of her political life just days later in New Hampshire.
While Obama was taking the country by storm, behind the scenes, according to internal memos acquired by Green, Clinton's staff was in disarray, unable to deal with a wildly popular candidate who wasn't their own.
Then, one moment in a New Hampshire diner seemed to change everything.
"You know, this is very personal for me. It's not just political. It's not just public. I see what's happening and we have to reverse it," Clinton said in January, tears welling in her eyes.
"Clinton was at her absolute best. At that point, Clinton basically tossed her advisors overboard," Green said.
That emotional moment had an impact. And she took New Hampshire, despite media comments that some found demeaning.
"The reason she's a U.S. senator, the reason she's a candidate for president, the reason she might be a front-runner, is her husband messed around," said Chris Matthews on Morning Joe in early January, 2008.
Eager to capitalize on that momentum, senior aides gathered at campaign headquarters on the eve of Super Tuesday. But instead of fine tuning a plan for victory, they learned the campaign was bankrupt.
"And from that moment forward, Clinton really didn't have the resources to compete in the Feb. 5th states the way Obama did," Green said.
And as a result of some controversial comments, they lost some of Bill Clinton's electoral magic.
The former president's all-out defense of his wife backfired. Obama won big in South Carolina, then battled Clinton to a virtual draw on Super Tuesday, which for the expected nominee, was more like a defeat.
"I mean, you can point to that period in February as basically having been the deciding time in the race,"
Then, Clinton did seem to find her voice, and won primaries in Texas, Ohio, Pennsylvania and West Virginia. But it was too late. The early mistakes, including neglecting the caucuses, had cost her the nomination.
"Her message didn't match the moment. The change message that Barack Obama had from day one was that message for this moment," said Melinda Henenberger, a contributor to Slate.com and an author of a book about women voters.
But she did leave her mark in the history books ...
"For the next woman who runs for president, they don't have to wonder what the model looks like," Garin said. "The model looks like Hillary Clinton."
... and in the party platform, where for the first time, the issue of sexism is raised.
"There are many good things that are going to come out of Hillary Clinton's campaign, and addressing that is one of them," said DNC chairman Howard Dean.
Nearly 70 percent of registered voters believe Clinton made it easier for other women to one day try for the White House - a point of pride for the candidate herself, as she delivered her last, and perhaps most difficult, speech of her campaign.
"Although we weren't able to shatter that highest, hardest glass ceiling this time, thanks to you, it's got about 18 million cracks in it," Clinton said in her June 7 concession speech.
"A lot of people inside and outside of the Clinton campaign expected her to be a very formidable and eventually a successful candidate," said Clinton strategist Geoffrey Garin. "So she had both the benefit of and the burden of lots of expectations."
Clinton didn't start campaigning until well after the other candidates had already hit the stump. And throughout most of 2007, she had the unshakeable confidence of a frontrunner.
"Have you dealt with the chance that you won't be the nominee?" Couric asked Clinton in a November, 2007, interview.
"Well, it will be me," Clinton said at the time.
"Clinton all along had an air of inevitability," said Joshua Green, a senior editor at The Atlantic.
"The idea that if you look and act like a presidential nominee, then people are gonna come to think of you that way," he said. "The problem with that strategy is that it's easily shattered."
Easily shattered when she finished 3rd in Iowa, well behind a surging Barack Obama. That defeat set up the fight of her political life just days later in New Hampshire.
While Obama was taking the country by storm, behind the scenes, according to internal memos acquired by Green, Clinton's staff was in disarray, unable to deal with a wildly popular candidate who wasn't their own.
Then, one moment in a New Hampshire diner seemed to change everything.
"You know, this is very personal for me. It's not just political. It's not just public. I see what's happening and we have to reverse it," Clinton said in January, tears welling in her eyes.
"Clinton was at her absolute best. At that point, Clinton basically tossed her advisors overboard," Green said.
That emotional moment had an impact. And she took New Hampshire, despite media comments that some found demeaning.
"The reason she's a U.S. senator, the reason she's a candidate for president, the reason she might be a front-runner, is her husband messed around," said Chris Matthews on Morning Joe in early January, 2008.
Eager to capitalize on that momentum, senior aides gathered at campaign headquarters on the eve of Super Tuesday. But instead of fine tuning a plan for victory, they learned the campaign was bankrupt.
"And from that moment forward, Clinton really didn't have the resources to compete in the Feb. 5th states the way Obama did," Green said.
And as a result of some controversial comments, they lost some of Bill Clinton's electoral magic.
The former president's all-out defense of his wife backfired. Obama won big in South Carolina, then battled Clinton to a virtual draw on Super Tuesday, which for the expected nominee, was more like a defeat.
"I mean, you can point to that period in February as basically having been the deciding time in the race,"
Then, Clinton did seem to find her voice, and won primaries in Texas, Ohio, Pennsylvania and West Virginia. But it was too late. The early mistakes, including neglecting the caucuses, had cost her the nomination.
"Her message didn't match the moment. The change message that Barack Obama had from day one was that message for this moment," said Melinda Henenberger, a contributor to Slate.com and an author of a book about women voters.
But she did leave her mark in the history books ...
"For the next woman who runs for president, they don't have to wonder what the model looks like," Garin said. "The model looks like Hillary Clinton."
... and in the party platform, where for the first time, the issue of sexism is raised.
"There are many good things that are going to come out of Hillary Clinton's campaign, and addressing that is one of them," said DNC chairman Howard Dean.
Nearly 70 percent of registered voters believe Clinton made it easier for other women to one day try for the White House - a point of pride for the candidate herself, as she delivered her last, and perhaps most difficult, speech of her campaign.
"Although we weren't able to shatter that highest, hardest glass ceiling this time, thanks to you, it's got about 18 million cracks in it," Clinton said in her June 7 concession speech.
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