June 18, 2009 6:26 PM

Web War Waged For The White House

By
Daniel Sieberg
(CBS)  There is a new front line in the presidential campaign battle this year: your computer screen. A recent survey shows almost half of us use the Internet, e-mail, and text messages to get political news. That means what the candidates say on their Web site - and how they say it - is crucial, CBS News science and technology correspondent Daniel Sieberg reports.



Sure, Sens. John McCain and Barack Obama still make speeches, kiss babies, and do grip-and-grins - but much of the real campaign has gone online.

"It's about understanding how to use the Web to get your message out there and get your supporters to distribute it for you," said Andrew Rasiej, online entrepreneur and founder of the Personal Democracy Forum.

In this case, the medium really is the message. It's where more than positions differentiate the candidates - it's in how they're using their Web sites. CBS News went to Web design expert Doug Jaeger for his professional review, which started with a complaint.

"This is the home page, this is where we're greeting people," he said, showing McCain and Obama's Web sites. "Do you think these guys could make eye contact with us? No."

Jaeger describes Obama's site as "clean" and McCain's as "cluttered."

"He's using lots of different type faces at all different sizes, which gives you a feeling of chaos," he said.

Both Web sites target specific audiences. McCain goes after six, including veterans, lawyers and sportsmen. Obama has 18, ranging from Asian-Americans to women. Kids have their own special area, including a logo to color.

McCain offers a game called Pork Invaders on his Facebook page. Kill enough pigs, and you're rewarded ... with a statement about pork-barrel politics.

"Obama's then goes on to do what McCain's doesn't, which is to provide his supporters this whole infrastructure to organize themselves to do things that are going to help get Obama elected, and McCain's just doesn't do that," noted Politico's Ben Smith.

The Obama campaign may hope the Internet will do for Obama what television did for John F. Kennedy in 1960. Just compare the candidate's popularity on the social networking sites Facebook and MySpace. Obama has 1,281,471 Facebook "friends" and 443,004 on MySpace. McCain has 192,957 on Facebook and 62,203 on MySpace.

Enter a zip code on Obama's site and you can find, or put together, events, like one fundraising bake sale organized by Arlene Geiger.

"It allows everybody who wants to do something to put their thing out there and see if people get excited about it," Geiger said.

McCain has just recently added a similar feature. He's been using a different approach to get supporters to "spread the word." The campaign supplies the talking points - you post them on a blog and get reward points for doing so - redeemable for prizes like riding the Straight-Talk Express.

But McCain's Web site is still playing catch up to Obama's use of cyberspace, and there are fewer than 12 weeks until Election Day.

"Building communities online takes time and building strong robust Web sites also takes time. So it's kind of like getting a 747 to take off from a small regional airport. There ain't enough runway," Rasiej said.

And there's no guarantee that online enthusiasm will translate into votes for either candidate.

"I don't think you can get elected president of the United States without using the Internet, but you're certainly not going to get elected president of the United States with it alone," Rasiej said.

Making the Internet has triumphed as a new voice for the people - and maybe a transformative tool for the candidates.

Copyright 2009 CBS. All rights reserved.
Add a Comment See all 79 Comments
by jongood53 August 16, 2008 9:12 PM EDT
...
Yes! An important point is that Americans recognized our need and demanded change and sought a President who could lead again, and drafted Obama to run. Obama is not calling for change, he is answering the call.
Posted by andor3 at 01:51 AM : Aug 15, 2008
=================================


Please, let us get one thing absolutely clear....For about this, there is absolutely no debate:

America did not "draft[] Obama to run."

The fascist who run the DNC disenfranchised a sufficient number of DemoTard lemming votes in the primary so they could use their secret "Super Delegate" network to install Sen. NObama.

We''ve seen this exact tactic used every time a dictator has ever come to power.

I have told you folks time and again, we are witnessing the Libtards doing exactly what they do best.....Working to destroy America as built, so they can implement the "CHANGE" they want when they rebuild it into the NEW AMERICA....

The MARXIST AMERICA that all DemoTards dream of.
Reply to this comment
by jongood53 August 16, 2008 9:09 PM EDT
...
Yes! An important point is that Americans recognized our need and demanded change and sought a President who could lead again, and drafted Obama to run. Obama is not calling for change, he is answering the call.
Posted by andor3 at 01:51 AM : Aug 15, 2008
=================================

Please, let us get one thing absolutely clear....For about this, there is absolutely no debate:

America did not "draft[] Obama to run."

The fascist who run the DNC disenfranchised a sufficient number of DemoTard lemming votes in the primary so they could use their secret "Super Delegate" network to install Sen. NObama.

We''ve seen this exact tactic used every time a dictator has ever come to power.

I have told you folks time and again, we are witnessing the Libtards doing exactly what they do best.....Working to destroy America as built, so they can implement the "CHANGE" they want when they rebuild it into the NEW AMERICA....

The MARXIST AMERICA that all DemoTards dream of.
Reply to this comment
by babegirl55 August 16, 2008 6:59 PM EDT
I find this very interesting: http://www.youtube.com/watch?v=SkUj9EIINIs. Also, from the Vets: http://votevets.org/mccain.html. But lets not forget this: http://www.alternet.org/election08/90956/?page=1. And that for starters.
Reply to this comment
by tothestars2 August 16, 2008 4:15 PM EDT
I wonder why CBS news has no report on the racist remark of dnc leader dean about republicans as other news org. have?
Reply to this comment
by starleo146 August 16, 2008 3:12 PM EDT
Unfit for Publication: Swiftboater Book ''The Obama Nation'' Filled with Falsehoods

By Matthew Gertz and Eric H. Hananoki, Media Matters for America. Posted August 8, 2008
Reply to this comment
by starleo146 August 16, 2008 3:11 PM EDT
Will Obama still run against the war if the reports coming from Iraq and Afghanistan continue to validate the Bush administration''s military policy in the region? If McCain wanted to stay the course until he could declare victory and stage an orderly withdrawal, why would Obama object? Would Obama do anything different? [Pages 259-260]

But Obama''s January 2007 bill -- the Iraq War De-escalation Act of 2007 -- establishes a timetable for the withdrawal of most troops from Iraq, and calls for "appropriate units of the Armed Forces" to be redeployed to Afghanistan and elsewhere in the region, as well as "elsewhere, to meet urgent United States security needs." As Media Matters has noted, Obama has been calling for an increase of U.S. troops in Afghanistan since at least 2006 and has specifically proposed the addition of at least two combat brigades since 2007.
Reply to this comment
by starleo146 August 16, 2008 3:10 PM EDT
Obama and Afghanistan

Discussing Obama''s "antiwar foreign policy," Corsi conflates Iraq and Afghanistan to falsely suggest that Obama supports "de-escalat[ing]" troops from Afghanistan. Corsi writes:

Obama can be expected to invoke more explanations, attempting to sound patriotic in his unwillingness to abandon U.S. troops in Iraq and Afghanistan now that they are there, but he will still be explaining himself. A presidential candidate in a close general election campaign who is forced to spend time explaining contradictions between his words and actions is, by definition, losing ground.

Since becoming a U.S. senator in 2004, Obama has not introduced a single resolution or bill calling on President Bush to end the war in Iraq or Afghanistan, only a January 2007 bill to de-escalate. []
Reply to this comment
by starleo146 August 16, 2008 3:09 PM EDT
However, as Media Matters has documented, numerous economists have challenged the assertion that cuts in the capital gains tax raise revenue in the long term. Additionally, Congress'' Joint Committee on Taxation estimated in June 2006 that the 2006 extension of the 2003 cuts on capital gains taxes would result in decreased revenues of $20 billion over 10 years.

Size of the military

Corsi falsely claims that Obama "has pledged to reduce the size of the military [Page 257]." Similarly, Corsi writes that "Obama will undoubtedly campaign in the general election saying he wants to maintain a strong military, just as he will say he is fully committed to the survival of Israel. Obama''s problem is that neither position may be credible in the face of video clips that show him saying he wants to reduce the military, cut nuclear weapons, and pull out of Iraq" [Page 279]. In fact, during the Democratic primary, Obama repeatedly asserted that he would "increase our ground forces by 65,000 soldiers and 27,000 Marines." Obama''s "Plan for a 21st Century Military," posted on his website, states: "Expand to Meet Military Needs on the Ground: A major stress on our troops comes from insufficient ground forces. Barack Obama supports plans to increase the size of the Army by 65,000 troops and the Marines by 27,000 troops. Increasing our end strength will help units retrain and re-equip properly between deployments and decrease the strain on military families
Reply to this comment
by starleo146 August 16, 2008 3:07 PM EDT
Corsi writes that in a September 19, 2007, blog post, U.S. News & World Report money and politics blogger James Pethokoukis "pointed to the result of most Democratic plans to increase corporate taxes: the government ends up collecting less capital gains tax revenue, not more." Corsi continues:

Why? The answer is fairly simple: under higher capital gains tax rates, investors realize their gains before the higher capital gains rates kick in. Moreover, as long as the higher rates remain in effect, investors and corporate boards make decisions to reduce the amount of capital gains that have to be realized. One clear way to accomplish this goal is for investors and corporations to cut back on investments. Discourage investments and fewer capital gains taxes will be paid. As a result, higher capital gains tax rates tend to produce less capital gains tax revenue, not more. The economics of this principle have been proved repeatedly in the two decades since Reagan was president [Page 245].
Reply to this comment
by starleo146 August 16, 2008 3:06 PM EDT
While Sutherland was happy to give Obama latitude in voting "present," rather than "no," she was quick to note that "it''s also not a ''yes'' vote."

As reported by The Wall Street Journal, some of the specific abortion votes in question include two occasions in 1997 (HB 382 and SB 230) when he voted "present" on bills which would have prohibited a procedure referred to by its critics as "partial-birth abortion." In 2001, he voted "present" on two parental notification abortion bills (HB 1900 and SB 562), and he voted "present" on a series of bills (SB 1093, 1094, 1095) that sought to protect a child if he or she survived a failed abortion.
Reply to this comment
See all 79 Comments
.
Scroll Left
Scroll Right More »
CBS News on Facebook