Brewer Can Use "Try Legal Weed" Bottle Cap
Alcohol Bureau Said Beer Bottle Message's Pun On Town Name Promotes Drug Use
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Bottles of Mt. Shasta Brewing Co. beer, with the logo "Try Legal Weed" on the caps are seen in a market in Sacramento, Calif., on April 23, 2008. (AP PHOTO)
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The Alcohol and Tobacco Tax and Trade Bureau had ordered Vaune Dillmann to stop using the caps, which are a play on the name of the town where he brews his beer - Weed. The bureau said the message amounts to a reference to illegal drugs.
Dillmann appealed and was preparing for a legal fight when he received a registered letter this week saying he can continue using the bottle caps. He shared a copy of the letter with The Associated Press on Tuesday.
"Based on the context of the entire label, we agree that the phrase in question refers to the brand name of the product and does not mislead consumers," said the letter, dated July 31.
A message left after-hours for alcohol bureau spokesman Art Resnick in Washington, D.C., was not immediately returned Tuesday.
The dispute started last winter after Dillmann sent the bureau Mt. Shasta Brewing Co.'s proposed label for its latest beer, Lemurian Lager.
He included the same bottle cap he'd been using on his other five brews. This time, the U.S. Treasury branch rejected it because of federal laws that prohibit drug references on alcoholic beverages.
Since the dispute was publicized in April, Dillmann said he has received letters, phone calls and messages from more than 1,200 people around the world - including old friends and his high school football coach in his hometown of Milwaukee.
"We have not had one even remotely negative comment," he said.
Dillmann started his brewery in 2004 and named the company's first official brew for the town's founder, Abner Weed, a timber baron who eventually was elected to the state Senate.
All the attention has led to booming sales, but it's also been stressful, Dillmann said.
He plans to resume using the now-infamous bottle caps, which had been replaced with blanks while the dispute was pending.
Dillmann also drafted a letter thanking supporters. His message: "Weed fought the law and Weed won!"
© MMVIII The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.



We really need to clip the "wings" of Gov''ment.
Then maybe we will be able to soar like the Eagle that we once were.
Instead of the silliness and sore-ness(in our backsides) that we now have.
The Govt needs to Regulate Weed, sell the growing rights and tax the krapp out of it & you people who say Weed is the gate way drug are 1000% WRONG. Alcohol is the Gate Way Drug!
God Created Weed for a Reason. I just had to say that so you very religious people and have something to respond too.
If you don''t like it, well, there is a government official somewhere who has a re-education program to put you in when you are discovered. America created the chains of their own bondage and loves it.
Freaking Communisits!
CBS is a sycophant network that plays up to the LEFTIE Druggie LOSERS!
As was said before, ''free speech'' in this country never existed, and there''s a perfect example of it- the FEDS telling a legal business what they can SAY on their label.
CBS is a sycophant network that plays up to the LEFTIE Druggie LOSERS!
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Posted by mydiatribe at 06:40 PM : Aug 06, 2008
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So why are you logged onto their site? You know, I think Faux News has a web-site, and probably a message board where you will find like minded people.
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by honestabe8
August 7, 2008 10:04 AM PDT
- Yeah, the last thing they want to do on a bottle of beer is to promote drug use. After all, alcohol is no drug. What a bunch of stooges, shilling for a hypocritical policy.
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