KANSAS CITY, Mo., July 31, 2008

McCain Often Veers From Aggressive Message

Washington Post: Unpredictable Candidate Chafes At Delivering Campaign's Talking Points

  • Republican presidential candidate, Sen. John McCain, R-Ariz., speaks during a town hall meeting at Reed High School, Tuesday, July 29, 2008 in Sparks, Nev.  (AP Photo/Mary Altaffer)

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(Washingtonpost.com)  This story was written by Juliet Eilperin and Robert Barnes.

Sen. John McCain last week delivered one of his sharpest critiques yet of Sen. Barack Obama's Iraq policies, carefully reading a prepared speech that accused his Democratic rival of failing the commander-in-chief test and promoting ideas that would force American troops to "retreat under fire."

But just hours after his crisp performance, the Republican presidential candidate blurred his own message with an offhand comment to a television interviewer that Obama's proposal for a 16-month time frame for removing combat troops from Iraq might be a "pretty good timetable." That seemed to run counter to his attempts to cast Obama as naive on foreign policy, and it sent his aides scrambling.

As Election Day nears, McCain's campaign is adopting the aggressive, take-no-prisoners style of Karl Rove, the GOP operative who engineered victories for President Bush. The campaign continued the attack Wednesday with a sarcastic television ad deriding Obama as a "celebrity," part of an intensifying effort to cast him as an elitist.

But the sharp-edged approach is being orchestrated for an unpredictable candidate who often chafes at delivering the campaign's message of the day. It is that freewheeling style that has made him popular with voters and cemented his reputation for candor and straight talk.

McCain, who was most comfortable as an underdog in the unscripted environment of the New Hampshire primary, makes his advisers cringe as he delivers the attack line -- and then keeps talking. In that respect, he is no Bush, his handlers say.

The result is a presidential campaign that sometimes rolls between serious policy discussions about the nation's future and gotcha politics aimed at undermining his opponent's character. McCain himself is often caught in the middle, proclaiming his commitment to the former while participating in the latter.

For weeks, McCain's staff has been criticized for running a campaign that has no clear message. The decision by the senator from Arizona to have former Bush strategist Steve Schmidt run daily operations was described as a way to get control of the message. But some Republicans outside the campaign believe that not much has changed since then.

"It's the candidate," said one GOP strategist with close ties to the campaign, who added that efforts to identify a theme for each week quickly unravel as McCain veers off message in his public comments.

At a town hall meeting in Pennsylvania last week, McCain stood before a banner that proclaimed "Energy Solutions" and "The Lexington Project" -- the moniker his campaign coined for an energy proposal featuring a combination of conservation efforts, expanded offshore drilling and nuclear power.

McCain rambled quickly through the details and showed little appreciation for the art of "branding."

"I call it the Lexington Project, my friends, but you can call it anything you want," he said.

Several weeks ago senior aide Mark Salter said McCain would stop kicking off town hall meetings with news "ripped from the day's headlines" and would instead deliver a formal introduction on a single theme. That effort lasted just a few weeks: In his opening remarks at Tuesday's town hall, McCain hopscotched from the war to pork-barrel spending.

The campaign's focus on expanding its war chest sometimes compromises its ability to deliver a coherent message, since McCain's schedule is often dictated by the sites of fundraising events rather than an overarching theme. This week, for example, the presumptive GOP nominee has traveled from central California to San Francisco to Reno to Denver to Kansas City, holding as many fundraisers as public events.

The assault on Obama's capacity to lead continued Wednesday with the release of McCain's latest commercial, "Celeb," which compares Obama's ability to attract adoring fans to that of Britney Spears and Paris Hilton.

In a news conference with reporters, campaign manager Rick Davis said the ad draws a distinction between Obama's popularity and McCain's appeal, which Davis said stems not from "celebrity" but from "actually having a political movement based on ideas and solutions for the American public."

Schmidt joined the conference call midway through to hammer the point. "There's no dispute that he's become the biggest celebrity in the world," Schmidt said of Obama. "The question that we are posing to the American people is this: Is he ready to lead yet?"

The new ad relies mainly on atmospherics, but it also delivers a harsh assessment of Obama's record, declaring that the Democrat "says he'll raise taxes on electricity." In fact, Obama opposes a "carbon tax," though he does favor a "cap and trade" plan to curb greenhouse gas emissions, which McCain also supports. The assertion is based on a comment that Obama made to a San Antonio paper in February: "What we ought to tax is dirty energy, like coal and, to a lesser extent, natural gas."

Obama's campaign responded to McCain's attacks Wednesday with an ad describing them as "the politics of the past."

On the stump in Missouri, Obama also said: "You know, I don't pay attention to John McCain's ads. Although I do notice that he doesn't seem to have anything to say very positive about himself. He seems to only be talking about me. You need to ask John McCain what he's for, not just what he's against."

But sometimes McCain is not his best spokesman.

At a town hall meeting Tuesday, a GOP voter posed a question McCain has heard everywhere from Sparks, Nev., to Dayton, Ohio: Why should Republicans support him?

"I think I speak for a lot of conservatives when I say I'm not very excited about this election," the questioner said, noting that he differs with McCain on issues including "amnesty" for illegal immigrants and the senator's support for "the global warming crowd's agenda."

But rather than rattle off his most conservative positions -- his opposition to abortion and support for the war -- he launched into a long explanation of his role in a compromise on judges, something that conservatives often criticize him for.

He sparked applause from the Republican audience by mentioning his support for conservative Supreme Court Justices John G. Roberts Jr. and Samuel A. Alito Jr., but he then noted that he had backed liberal Justices Ruth Bader Ginsburg and Stephen G. Breyer as well.

McCain finished off what was supposed to be an explanation of why conservatives should back him with a pledge to push for a cleaner planet.

"I've stood up against my party many times," he said, "because I've done what I thought was right."

Barnes reported from Washington. Staff writer Michael D. Shear in Washington contributed to this report.

By Juliet Eilperin and Robert Barnes
© 2008 The Washington Post Company

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Add a Comment See all 32 Comments
by babooph August 2, 2008 3:54 PM EDT
John & Barack are both ok for the job-for a failed commander in chief,Bush will never have an equal.
Reply to this comment
by babooph August 2, 2008 3:54 PM EDT
John & Barack are both ok for the job-for a failed commander in chief,Bush will never have an equal.
Reply to this comment
by labrat9999 August 1, 2008 8:00 PM EDT
A McCain campaign ad says that gas prices are high right now because %u201Csome in Washington are still saying no to drilling in America.%u201D That%u2019s just plain dishonest: the U.S. government%u2019s own Energy Information Administration says that removing restrictions on offshore drilling wouldn%u2019t lead to any additional domestic oil production until 2017, and that even at its peak the extra production would have an %u201Cinsignificant%u201D impact on oil prices. Back when he was cultivating a maverick image, Mr. McCain portrayed himself as more environmentally aware than the rest of his party. He even co-sponsored a bill calling for a cap-and-trade system to limit greenhouse gas emissions (although his remarks on several recent occasions suggest that he doesn%u2019t understand his own proposal). But the lure of a bit of political gain, it turns out, was all it took to transform him back into a standard drill-and-burn Republican
Reply to this comment
by labrat9999 August 1, 2008 3:17 PM EDT
To really understand McCain you have to see this video
http://www.lunaticsandliars.com/watch?v=a0c76da927b99a152ee7fd45df17e460
Reply to this comment
by shaheed92 August 1, 2008 2:48 PM EDT

Impeach, expel Barack Obama
http://obamaimpeachment.org

Posted by terrorislamv at 04:57 PM : Jul 31, 2008
___________________

You can''t impeach someone who is not in office,you idiot. If you want to impeach someone, impeach your idiot of a president.
Reply to this comment
by shaheed92 August 1, 2008 2:45 PM EDT
IMPEACH HUSSEIN NOW,,,

SIGN THE PETITION,,,

Impeach, expel Barack Obama
http://obamaimpeachment.org

Posted by terrorislamv at 04:57 PM : Jul 31, 2008
_____________________________

You can''t impeach someone who is not in office, you idiot!
Reply to this comment
by kansas1946 August 1, 2008 4:06 AM EDT
But just hours after his crisp performance, the Republican presidential candidate blurred his own message with an offhand comment to a television interviewer that Obama''s proposal for a 16-month time frame for removing combat troops from Iraq might be a "pretty good timetable." That seemed to run counter to his attempts to cast Obama as naive on foreign policy, and it sent his aides scrambling.
******************************************

That''s because he is nuts. He is so deparate to win that he allows his Republican slime machine free reigh, something his said he would never do, and then he slides back to the "old" John McCain, the honorable one. He has lost whatever it was he had in 2000. I no longer have any respect for him, and his schitzophenic changes are really getting scary. It you can''t stay true to yourself when you back is up agains the wall, then you have no business being president of the US. At least GWB was consistant. An idiot from day one.
Reply to this comment
by johnbush2-2009 August 1, 2008 2:54 AM EDT
Americans are slowing turning against Obama because they are beginning to see him as the fraud that he truly is. Despite outspending McCain and his much publicized overseas trip, Obama''s lead in the polls is slipping.
Reply to this comment
by johnbush2-2009 August 1, 2008 2:51 AM EDT
John McCain is still very much an officer and a gentleman. However he should be aware that he is up against a fraud who will try all the dirty tricks in the book to win this elections including changing his position on issue as many times as possible to win some votes.

You don''t debate Obama on issues. You have to highlight his dishonest character to the voters.
Reply to this comment
by liberalme July 31, 2008 8:41 PM EDT
McCain Often Veers From Aggressive Message

Thats because he keeps losing his place in his notes and tries to "wing" it.

He can''t speak anywhere without those notes---what kind of a world speaker will he be?
HE''ll have to haul out those notes when speaking with the UN or world leaders?

The world leaders already know Bush is an idiot--won''t take them long to put McCain on the same idiot level.
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