Behind The Scenes With McCain's Campaign

Katie Couric Takes An Exclusive Look At What Makes John McCain Tick

(CBS)  Earlier this year, CBS News took you inside Barack Obama's presidential campaign. Now, CBS News anchor Katie Couric takes an exclusive look at the back-room warriors of the Republican candidate. They are men and women working 24/7 toward 11/4 - Election Day.

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Sen. John McCain has a message that's defined, defended and disseminated daily by an army of about 400 at the McCain headquarters in Arlington, Va.

This campaign is led by not one, but two generals. The first: an operative skilled in tactics and mechanics, honed as campaign manager for Arnold Schwarzenegger, Couric reports.

"I work to run the day to day operations of the campaign and I'm involved in the strategy talking to Sen. McCain, help directing the activities here at the campaign headquarters and out across the nation to help deliver the Senator's message," Senior Advisor Steve Schmidt said.

The campaign's other commanding officer is a longtime ally. He's fought many political battles alongside McCain, including his presidential run in 2000.

"Why do you think you've lasted so long? What is it about you?" Couric asked Rick Davis, McCain's campaign manager.

"I don't know. I just, I keep showing up. You know, nobody tells me to leave. So at seven o'clock in the morning I'm here and trying to do what I can to help the campaign," Davis said.

"Is it a problem to not have a single person who is in charge of the entire operation?" Couric asked.

"You know if you dial it back a couple of weeks, I was doing all of it," Davis said. "I went to McCain and said look, I need help."

"This is an area that we call our war room," Davis pointed.

The war room and its lieutenants are on defense, charged with monitoring the non-stop media coverage ... with plenty of sugar and caffeine at the ready.

"We've got three shifts," said the war room director, Aaron Harrison. "The morning shift starts at 6, they go till mid-afternoon and then we switch over. We've got a night crew that comes in."

The communications team plays offense, making sure the candidate's message is relayed and repeated.

In the modern media age, the points and counterpoints come fast and furious through every conceivable outlet.

"Do you think you need to have your taxes raised? I'm not your candidate. Sen. Obama is," McCain said on a campaign bus.

The campaign tries to reach out to various voting blocs like women, Hispanics and African-Americans. The efforts are coordinated by National Coalitions Director Aaron Manaigo.

"You're an African-American man and supporting John McCain obviously. Do your friends give you a hard time at all?" Couric asked him.

"No. Absolutely," Manaigo said. "Most of my friends like John McCain. In any other election year, they would probably be right here working with us."

A regiment of advance personnel choreographs every detail of every trip and appearance.

"We basically track the senator around the country," said Davis White, the campaign's director of advance. "You see that board over there. The jet is where the senator is."

Couric looked at it, saying, "this little jet?"

"That's where it is," White said. "Today he landed in Michigan. We're going to do a quick OTR stop - a quick-off-record stop - at a little hot dog place."

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See Katie Couric's earlier report on Barack Obama's back-room warriors.
Watch extra footage from behind closed doors.

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Another challenge for the advance team: orchestratrating the events that McCain has made his trademark - Town Hall meetings.

The communications team back at headquarters, and traveling with the candidate, constantly looks for ways to refine and strengthen his message.

In a phone call, senior adviser Nicolle Wallace said to McCain communications director Jill Hazelbaker: "I think we need to take the transcript of what he said at the top and take a look at that and incorporate what he said as examples."

Hazelbaker replied: "I think so. I also liked the idea of as much as we can, getting the real people examples."

And at a campaign event, McCain said: "I met a guy who owns two trucks and he said he could stay in business if he didn't have to pay 25 cents a gallon tax extra on diesel fuel."

But the mother of all appearances will be in Minneapolis in September - when McCain accepts his party's nomination.

And the pressure is on Senior Adviser Mark Salter. He has co-written five books with the senator, and on the day Couric spent at campaign headquarters, he was heading to Maine to work on perhaps the biggest speech of his life.

"Do you have any ideas?" Couric asked.

"Not a one to be honest with you," Salter said.

"Come on, yes you do," Couric said.

"Well, we haven't had a meeting about it yet, and I don't want to be presumptuous," he said. "But, you know, I think any good acceptance speech gives you a real good sense of the guy who is asking to be president of the United States."

"At this point, can you write in his voice pretty well?" Couric asked.

"I can," Salter said. "It's very hard to get his voice out of my head after 20 years."

But they want his voice to be heard - and when it is, they thing there's too much focus on staff shakeups and potential conflicts of interest.

"How many lobbyists work here?" Couric asked.

"We don't make it a litmus test for employment at the McCain campaign," Davis said. "It goes without saying that some people who are involved in the lobbying profession, do it because they're interested in that side of the equation. They’re interested in government. They're interested in Congress. They're interested in public service."

"So lobbyists equal public servants?" Couric asked.

"No. I didn't say that," Davis said. "How do you distinguish someone who, you know, lobbies on behalf of cancer, from one someone who lobbies on behalf of an oil interest? I wouldn't call them the same thing but they're still lobbyists."

Campaigns, warts and all, are watched and dissected more than ever before. And the McCain team is doing its best to adapt to this increasingly complicated battlefield of modern political warfare.

"Campaigns used to be mysteries," Davis said. "Nobody ever saw the inside of a campaign and it used to be a bunch of old guys like me sitting around with cigars, you know dreaming up things to do. And now it's like we're on all the time."

And it’s worth noting the campaign not only plans every move John McCain makes, but also campaign events for his wife, his kids, and - soon - his running mate.

[victor0803]

McLie is just trying to make himself heard. Obama 08!

[hofkurz]

Why not ask an important question like, "Why hasn''t Sen. McCain cast any votes in the Senate since April?" Sen. Obama managed to vote in July before leaving for Iraq. What has Sen. McCain been doing besides weekending at his cabin?

[jmurrieta1]

John McCain has now shown himself to be a typical lying, cheating Republican.

More lies from McCain:

%u2022 The Washington Post -- McCain''s charge that Obama snubbed troops "lacks evidence:" "For four days, Sen. John McCain and his allies have accused Sen. Barack Obama of snubbing wounded soldiers by canceling a visit to a military hospital (in Germany) because he could not take reporters with him, despite no evidence that the charge is true. ... A reconstruction of the circumstances surrounding Obama''s decision not to visit Landstuhl, based on firsthand reporting from the trip, shows that his campaign never contemplated taking the media with him." McCain spokesman Tucker Bounds told the Post that the campaign sticks by its allegation, citing media reports as its evidence. "Asked repeatedly for the ''reports,'' Bounds provided three examples, none of which alleged that Obama had wanted to take members of the media to the hospital."

[savvy2222]

What was that about taxes? The question is? is Senator McCain going to raise taxes or not? On March 3rd and on March 7th .... as well as on other occasions in Town Hall meetings, McCain%u2019s given his word not to raise taxes. Then on THIS WEEK with George Stephanopoulos on Sunday, July 28th, McCain says that Payroll Tax increases aren%u2019t off the table. Tucker Bounds said yesterday that McCain didn%u2019t mean it. Which is it? Bounds isn%u2019t the presumptuous nominee. John McCain is.

Is this a case of: %u201CRead my lips?%u201D Or not? Voters want to KNOW.

[ajaxtheleast]

John if you could "inspire a generation

of Americans to serve a cause greater than

their self-intreast".

We''d have twenty years of a third-party
president and his administration and
democrats and republicans off at
Peaceful Acres arguing who cheated
on the shuffleboard score!

[Gary Kempf]

tapsettle

Thats true, I have read all the postings by them this morning....

[tapsettle]

They say people vote for their heros, their idols, and that therefore the candidate is intellectually and morally above their supporters. In that case, McCain should get a lot of votes from amoeba.

[pirmin3]

Bet his campaign is followed by a semi trailer loaded with Depends, Geritol and Prep-H.

[nextgenman]

What does Liverspot McLifeAlert bring to the table? The smell of BenGay.

[Gary Kempf]

"If I can inspire a generation of Americans to serve a cause greater than their self-interest," McCain said.

John, Isn''t that self-interest the Republican Party number one rule? Since your volunteers is made up of lobbyist, I guess that question is moot. Sorry

[aztecdakota]

What make McCain tick? A whole staff of doctors, keeps that ticker going. Go figure.

[ajaxtheleast]

Has John yet quoted anything from

"The King James Version Of

Roget''s International Thesaurus."?

Give him time.

[erb0087]

"If I can inspire a generation of Americans to serve a cause greater than their self-interest," McCain said.

Then "Do you think you need to have your taxes raised? I''m not your candidate. Sen. Obama is," McCain said on a campaign bus. [So much for appeals to sacrifice in time of war.]
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Appealing to our self-interest, Senator ?

Nice try.

America will be voting for our national self-interest in November, and you are going to lose, McCain.

Sorry, but I have to give you some straight talk, my friend. Barack Obama will be our next president.

[lordmi]

the more I read about McBus, the more I feel his....
useless
he is really useless for anything: old views, unflexible, narrow mind, bad attitude,and what is more important - OUT OF DATE.....like old sofa with missing leg...

[randynason]

Gramps McSame is getting mean in his older age. Personally, I question HIS patriotism. I don''t think anyone in their right mind would question another''s loyalty to their country if they weren''t in question of their own. Maybe Gramps has a guilty conscience, for kissing GOP arse so long and surrendering his ethics for a party''s promise of broken lies.

[sistatee-2009]

McCain''s wandering around lost, like some kind of old man.

[moneymcbush]

John Magoo is a corrupt Republican pervert just like
the rest of his party.

Its just a matter of time before we here about how McCain invited Larry Craig into a three some with his domi_natr_ix wife Cindy, performing what is known as "The McCainwich"
John was probably the meat in the middle.

Now, thats behind the scenes.

[tadowns42]

Why must the republicans be stopped? Is it the Republicans that approves the killing of young human lifes? Is it the Republicans that are choosing someone just on their partial ethnic backgroung? Is it the Republicans that want to make nicey nicey with the radicals that came to this country first and killed my fellow Americans? I have done quite a bit of research before I choose my party and all though the Republican Party does have its issues but when the elections come around I do not vote by fear or hatred for someone I look at what the canidates stand for and in this election Sen. Obama has done nothing in the years that he has been in public office and personal I want someone who would not have to call all his advisors to see what the media and other countrys want. I want someone who will make the decision on what is best for America and the people that love her

[lugarbow]

Sorry, I love my country but the way things are going and I see NO one who is going to change anything except the size of their wallets.

[lugarbow]

To heck with the whole damm system, we have nothing but scums in news broadcasting, politics, and the religious biggets. Go fight it out for the biggest piece of the pie, as for me I will forget about this stinking country and live in my own little world. How can the american public stand for this cra-!! they deserve what they get, higher prices, lies, and the rich and wealthy get more of the same and the rest of you get the left over bones!! your nothing but as bunch of sheep with no back bone.