July 20, 2008
Simple Rules For Picking A Veep
Mo Rocca Offers Unsolicited Advice On How NOT To Accentuate The Negative
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Play CBS Video Video Vice President Selection Tips As John McCain and Barack Obama continue to search for vice-presidential candidates, "Sunday Morning" contributor Mo Rocca offers some insightful, and eccentric, advice in selecting a running mate.
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(CBS/ AP)
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In-Depth VP Hot Sheet: McCain CBSNews.com ranks the top contenders to be McCain's running mate.
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In-Depth VP Hot Sheet: Obama CBSNews.com ranks the top contenders to be Obama's running mate.
In selecting a Vice Presidential running mate, a simple rule applies: First, do no harm. No one will vote FOR you because of your running mate. But they might vote AGAINST you because of your number two.
So …
Don't choose somebody who compounds a weakness. John McCain is seen by some as too old for the job. So he should not choose former Senator Phil Gramm. "Grumpy Old Men" was a hit. "Grumpy Old Party"? Not so much.
On the other hand, critics say Barack Obama is heavy on showmanship - a rock star, yes, but lacking in experience. Which is why he should not tap Jon Non Jovi. There are other ways to appeal to white working class voters.
Don't choose someone who might want to undermine or hurt you in any way … which is why Obama should not choose
Whatever you do, do not alienate your base. Obama should not choose Republican Chuck Hagel since he's, well, from the opposing party. McCain should resist the charms of Democrat-turned-Independent Joe Lieberman.
McCain's task is trickier on this score. He needs to distance himself from President Bush, which is why he should nix brother Jeb from his list. But he can't be seen as rejecting the Bush name altogether … which is why Billy Bush could be an option.
Don't choose somebody who tries to do your job, a Vice President Buttinsky. Obama should not ask Hillary Clinton to join the ticket … unless he wants a knock on the Oval Office door every five minutes. First it's Hillary "checking in," then it's Bill "dropping by to say 'Hi,'" then it's Hillary with a State of the Union rewrite, then it's Bill back to say "Hi" again …
Most importantly, don't choose somebody whose name is going to sound funny with yours. This is why Obama should not choose Arizona's Governor Janet Napolitano: Obama-Napolitano sounds too much like a coffee drink ("I'll take a venti Obama Napolitano with soy, thanks") or like a Rosemary Clooney song ("O-ba-ma, O-ba-ma Na-po-li-taaaaaa-no!").
Likewise, McCain cannot choose Rep. Mary Fallin of Oklahoma. "McCain-Fallin" … and he can't get up! At that point you're just throwing the game.
So who should they choose? Someone energetic, loyal and uncontroversial. Try Match.com. But insist on seeing a picture. You'll be seen together a lot …
… well, at least before November.
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- I have been a viewer of your show for years and love it. This AM, I turned off my TV in disgust over the comments about choosing a VP. I am so tired of the Hillary bashing, from her candidacy, to now. That entire diatribe was not about McCain or Obama choosing a running mate, it was to bring to the forefront again, that the media does not want Hillary in office, even as a VP. The entire comment section on choosing a VP was just so transparent, let''s see how we can trash Hillary without the public catching on...on, I know we will talk about other Veep candidates. Please, stop thinking the public is stupid. The media has controlled this entire election, and it is not going to stop. Women need a voice....why are we constantly being put at the bottom of the rung. We deserve a voice, stop following the lead of the other media outlets...stop now.
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The road ahead in Afghanistan, and the crucial decision Obama faces.
