BRUSSELS, Belgium, July 7, 2008

Belgian Brewer Battles For Anheuser-Busch

InBev Turns Up Heat On Bud's Maker With Move To Install A Friendly Board Of Directors

  • In this June 12, 2008 file photo, crates of Beck's beer are seen on the grounds of the InBev brewery in Bremen, northern Germany. Photo

    In this June 12, 2008 file photo, crates of Beck's beer are seen on the grounds of the InBev brewery in Bremen, northern Germany.  (AP Photo/Joerg Sarbach)

(CBS/AP)  Brewer InBev says it will file a statement with U.S. regulators, seeking to remove the entire board of Anheuser-Busch, turning up the heat in its $46 billion unsolicited bid for its U.S. rival.

It is proposing its own board for Anheuser, which includes Adolphus Busch IV, the uncle of CEO August Busch IV.

InBev said in a statement it would file a preliminary consent solicitation with the Securities and Exchange Commission later Monday.

The maker of Stella Artois claimed its hand has been forced because Anheuser has refused to enter takeover talks.

Anheuser-Busch Cos rejected an unsolicited $46 billion purchase offer from InBev at the end of June, just hours after the Belgian brewer appeared to set the stage for a hostile takeover bid.

August Busch IV sent a letter to InBev Chief Executive Carlos Brito saying the offer greatly undervalued the largest U.S. brewer, calling the $65-a-share price "financially inadequate" and not in the best interests of its shareholders.

"From your standpoint, we see that now could be opportunistic timing for you to make this acquisition, given the weak U.S. dollar and sluggish U.S. stock market," Busch said in the letter. "From the standpoint of the Anheuser-Busch shareholder, however, a transaction with InBev at this time would mean forgoing the greater value obtainable from Anheuser-Busch's strategic growth plan."

InBev filed a suit the same day in Delaware court, where Anheuser-Busch is incorporated, seeking to officially declare that shareholders can remove all 13 members of Anheuser-Busch's board. It was the first step to rally Anheuser-Busch shareholders to accept InBev's offer, even if management is opposed to it.

"This is an extremely aggressive step," said Douglas Cogen, a mergers and acquisitions attorney with the Fenwick & West law firm in San Francisco.

In most acquisitions, a rejection from the target company's board of directors might draw out a sweeter offer. InBev's move suggested it was not interested in a lot of bartering, Cogen said.

Busch said in his letter to Brito that Anheuser-Busch had its own plan to boost its stock price. The stock was trading around $50 before speculation began to simmer about InBev's all-cash offer of $65 a share.

"Our company already has developed a detailed, accelerated earnings growth plan ..." Busch said in the letter. The company plans to expand its cost-cutting initiative, called the Blue Ocean, to save more than $750 million through 2009, and save $1 billion through 2010.

The company also plans to drive additional sales for its core brands of Budweiser and Bud Light through "new consumer opportunities."

The letter did not lay out details for these plans, nor set a specific timeframe by which Anheuser-Busch could boost share value.

Shares of the U.S. brewer fell 41 cents to $61.35 in trading after news of the buyout rejection.

© MMVIII, CBS Interactive Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.

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Add a Comment See all 27 Comments
by horse3farm July 7, 2008 4:27 AM PDT
It is absolutely a disgrace that it is "legal" for a foreign company to come into our country for a takeover. But then I remember, it''s not about preserving America (made in the USA by Americans)...it''s about money. The wealthiest Americans get rich by selling out their own country. But then I remember, Saudi Arabia already owns us.

History shows that a democracy exists, on average, about 200 years. We''ve about run our course.
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by juwboy July 7, 2008 5:21 AM PDT
horse3farm:

In your mind, is it acceptable for an American company to take over a foreign-owned company in another country or is it also a disgrace?
Reply to this comment
by tootall10142 July 7, 2008 5:48 AM PDT
Dont mess with my brew! brew! I thought the chinese held most of the collateral on the United States.Dont forget about Austria. This ia just another reason to buy only buy amercain made products.It will be hard to choose something over a cold budweiser,since the american people are too weak to boycott. my twelve beers a week wont have any impact.
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by piercetheval July 7, 2008 7:11 AM PDT
...the Huns are at the gates!
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by piercetheval July 7, 2008 7:11 AM PDT
...the Huns are at the gates!
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by dancemomstl July 7, 2008 7:35 AM PDT
A-B is American owned and should remain that way. The US has got to stop giving our companies away to other countries. How are Americans supposed to earn a living way when there are no American owned countries to employ them. George Bush needs to step in and put a stop to this. How can InBev kick out the Board of Directors? They were elected by the stockholders and they are the only ones who should have the power to remove them. SAVE OUR BEER!!!! A-B IS NOT FOR SALE!!!!!!!!!!!!!
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by harpoot July 7, 2008 8:28 AM PDT
Why would they want to buy it?? Their beer tastes like horsepi$$
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by vnveteran72 July 7, 2008 9:03 AM PDT
Shrub and the Neocons have sold America to whoever paid them. Thanks a lot, Neocon Jizzz Lappers....
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by jumkey July 7, 2008 10:09 AM PDT
Posted by dancemomstl

You remind me of those people who used to scream "buy American!" when Detroit was turning out *** cars and the Japanese were kicking their a$$.

There is no such thing as an "American" company. People who tell you otherwise are rubes or have a vested (ie financial) interest in you believing this fiction.
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by l8c6 July 7, 2008 10:17 AM PDT
It''s the free market at work that our own leadership is aware of and in favor of. They stand to profit. Henry Kissinger isn''t clear what it means exactly but speaks of this "new world order". It means the peasants sacrifice and corporate oligarchies led by the largest shareholders rule.

The american revolution of guarding against dictators, oligarchs, kings has succumbed to the apathy, shortsightedness and ignorance of its people who listened to the deception of hoes like Limbaugh.

The so called "liberal" media that was all for Obama...well, the tone has changed and they are clearly softer on their criticisms of demented McCain. It''s obvious, oligarchs are performing a hostile takeover on democracies.
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by l8c6 July 7, 2008 10:25 AM PDT
A-B is American owned and should remain that way. The US has got to stop giving our companies away to other countries. How are Americans supposed to earn a living way when there are no American owned countries to employ them. George Bush needs to step in and put a stop to this. How can InBev kick out the Board of Directors? They were elected by the stockholders and they are the only ones who should have the power to remove them. SAVE OUR BEER!!!! A-B IS NOT FOR SALE!!!!!!!!!!!!!

Posted by dancemomstl


This is "privatization" that the the right wing neo cons are strong proponents of. Listen to what Henry Kissinger says. There are no national borders beyond increasing numbers of gated communities of an elite that will demand unique protection like the kings of old. The elite speak of centuries of people looking to their government to protect them which Kissinger says is no longer the future. Kissinger speaks of international world order. These "american" companies never were "american". They called themselves american when convenient like Lee Iococca telling everyone to buy american in the late 70s because his company needed the market. We are consumers, not americans. Private business is about profit and growth, not about community, patriotism and citizenship. Those are bleeding heart liberal terms at the very core.
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by l8c6 July 7, 2008 10:27 AM PDT
horse3farm:

In your mind, is it acceptable for an American company to take over a foreign-owned company in another country or is it also a disgrace?

Posted by juwboy



Jewboy, what''s your take on this beyond this old beer company? What do you see for the future of citizens residing in the current borders of the United States?
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by l8c6 July 7, 2008 10:30 AM PDT
. if every liberal were dead, just think about it, no more queers, no welfare or drive by shootings and the whole world would smell alot better, ah to dream.

Posted by URSODUMB


The truth. If every liberal were dead, your subsidy check would end. There would be no services or society to exploit and like any parasite you''d die because you need the liberals to survive. Amazing how some of these deluded nut cases assert the idea that right wing conservative with everyone but themselves neo cons are the ones who pay taxes. What a big lie that is.


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by l8c6 July 7, 2008 10:45 AM PDT
I read it on Fitness Loving Do Tcom.

Posted by ninas4



How many psychiatric patients are actually logged on?
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by l8c6 July 7, 2008 10:48 AM PDT
Good old fashion bar fight! YAHHOOOO!! only thing is that these belgian a$$holes are going to get there butts kicked all the way back to there own little country! LOL!!!!

Posted by zgomer



That''s the sad delusion. We the people are dragging along behind the global free market. Those driving the market are filling their pockets. Aren''t people listening to the likes of Henry Kissinger? These oligarchs really are overriding the constitution of the U.S. They are telling us we cannot be looking to Nanny government to protect us. Without our government and our constitution we have no protection from the "new international world order". Henry Kissinger speaks clearly of this.
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by toolmangler-2009 July 7, 2008 11:05 AM PDT
This is not your normal ''takeover bid'', This is a family fight and the ones being hurt are the employees caught in the middle.
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by whitemale08 July 7, 2008 11:42 AM PDT
You see how the Federal Reserve System works folks?

They have the made the Federal Reserve Notes worthless and now ImBev is exploiting America like we used to do with 3rd world countries in buying up all of their state-owned oil companies and banana companies.

It''s a taste of our own medicine. Get used to it folks. This is just the beginning, soon all of our banks and companies will be foreign owned.
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by hbevis July 7, 2008 11:48 AM PDT
I am convinced that the only way to save these companies is to either re-do or get rid of NAFTA.

I keep saying this but it seems that nobody cares as all some people want to do is bash Bush. I know that he should have been gone four years ago. That did not happen but we are almost done with him. We need to be focused on getting our Country straighted out. If we allow these foreign Countries to keep on buying our companies we are lost.

This "one world order" business is total BS.

We are losing big time with this program.

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by dchu76 July 7, 2008 12:44 PM PDT
YAY for the weak american dollar, and when(if) the dollar rebounds the profit goes over seas. YAY

Ah the days when belgium is loaning america money.
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by Gary Kempf July 7, 2008 12:49 PM PDT
I don''t like anything Anheuser-Busch makes, but Anheuser-Busch should tell InBev they might consider selling them a couple of their Clydesdale''s for 64 Million, But Anheuser-Bush would still retain the rights to them.
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by whitemale08 July 7, 2008 12:53 PM PDT
Posted by hbevis at 11:48 AM : Jul 07, 2008-

I hear ya, what Bush has done is done but we all need to agree on who is the enemy and take ''em down.

The Federal Reserve System needs to go into receivership by Congress so it can conduct bankruptcy. Then a new Bretton-Woods conference among the more powerfull nations like China, India, Russia and U.S. of course to hammer a frame work of a new Gold Standard and get rid of this floating exchange rate nonsense.

That way soveriegn nations are protected from exploitation and agreements like NAFTA would be forced to be fair trade instead of free trade garbage.
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by magoo2u1 July 7, 2008 1:32 PM PDT
"No loss Bud the worst tasting beer on earth ugg"

Jerryomara, You sir are a LIAR! American beers have no taste !! if Becks (a tasty beer) purchases A-Bush and adds flavor to the beer ,who will we look down our noses at ? Wine drinkers? Hardly, they are busy looking down their noses at us.
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by forasongca July 7, 2008 5:25 PM PDT
At least the Belgians know how to make decent-tasting beer...
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by shawnp20 July 7, 2008 5:36 PM PDT
Hey Belgium......... they don''t want to sell!!! Not to you... not to anyone!!! Get over it!!!
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by standncount July 7, 2008 8:22 PM PDT
Well I for one will not purchase Budweiser products if it is sold to a foreign company. The Beer is an American icon as is the company. In-Bev will go "Flat" if they are successful in their quest.
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by spadeisspade July 7, 2008 11:52 PM PDT
***, I was just in awe of a hostile take over with Microsoft, now beer?! Does this mean Budweiser is going to be considered an import now, because I really need a good laugh. How is it even possible to literally force a company to sell, though? I can''t even wrap my head around it.
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by dchu76 July 8, 2008 5:03 PM PDT
***, I was just in awe of a hostile take over with Microsoft, now beer?! Does this mean Budweiser is going to be considered an import now, because I really need a good laugh. How is it even possible to literally force a company to sell, though? I can''''t even wrap my head around it.
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Posted by spadeisspade at 11:52 PM : Jul 07, 2008

They can force in basic terms an election. If they get a percentage of shareholders to agree (35%) then they can force a shareholders meeting. Where all the shareholders get to yay or nay the deal through proxy. And if InBev gets enough votes the deal goes through. Remember its a public company where majority rules. Teh shareholders in turn can take cash for the shares or get new shares issued to them for the new company.
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