July 2, 2008

Top McCain Aides Take On New Roles

Politico: Steve Schmidt Will Handle Day-To-Day Operations As Campaign Manager Rick Davis Looks More Long-Term

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  • McCain sources tell Politico that Steve Schmidt, who ran Gov. Arnold Schwarzenegger's reelection campaign and was a top communications aide in Bush-Cheney '04, will coordinate the campaign's daily pro-McCain and anti-Obama message but also will have an increased role in shaping most every facet of the organization including scheduling, policy, coalitions and surrogates.

    McCain sources tell Politico that Steve Schmidt, who ran Gov. Arnold Schwarzenegger's reelection campaign and was a top communications aide in Bush-Cheney '04, will coordinate the campaign's daily pro-McCain and anti-Obama message but also will have an increased role in shaping most every facet of the organization including scheduling, policy, coalitions and surrogates.  (AP Photo/LM Otero)

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(The Politico)  This story was written by Jonathan Martin.


Steve Schmidt is taking over the day-to-day operation of John McCain’s campaign, according to multiple campaign sources.

At a staff meeting in the campaign's Arlington, Va., headquarters this morning, campaign manager Rick Davis made the announcement about Schmidt's new role.

Schmidt, a bald and barrel-chested operative known for his aggressive brand of political combat, responded by exhorting campaign aides with a speech that one staffer likened to a locker room pep talk out of the football movie "Rudy."

After the meeting, on a regularly scheduled conference call with McCain's 11 regional campaign managers, senior staff briefed the field aides about the move, explaining Davis would focus more on long-range tasks while Schmidt was taking an enhanced daily role, said an indivdual on the call.

McCain sources say Schmidt, who ran Gov. Arnold Schwarzenegger's reelection campaign and was a top communications aide in Bush-Cheney '04, will coordinate the campaign's daily pro-McCain and anti-Obama message but also will have an increased role in shaping most every facet of the organization including scheduling, policy, coalitions and surrogates.

Davis will focus more on big-picture issues such as general strategy, helping to plan the convention, picking a vice president and tending to the needs of major donors.

Schmidt has been serving as a senior McCain adviser for months and had recently returned to headquarters to help bolster the Republican nominee's message operation.

The move comes a year to the day after McCain laid off dozens of staffers as part of a cost-cutting measure that what would ultimately spur a major overhaul of his campaign.

Now, accounts diverge on the exact nature of the new chain of command. One top McCain source said that Schmidt "assumed full operational control of the campaign today" and described Davis as "a general manager."

But Charlie Black, another top adviser, said Davis was still in charge.

"Steve is going to function under Rick as a [chief operating officer]," Black said. "Rick still has authority over all things. Steve works for Rick."

But Black made sure to not diminish Schmidt's elevated role in the campaign.

"He'll be the maestro who conducts the symphony," Black said of Schmidt's position in driving McCain's message.

Yet McCain sources say Schmidt's imprint will be felt beyond a campaign message that, until recently, had not been clearly defined.

A handful of his fellow Bushworld veterans are also taking on more high-profile roles.

Mike DuHaime, the former Rudy Giuliani campaign manager and RNC political director who had been split between the RNC and McCain, is likely to take an enhanced role in the campaign.

Further, there is likely to be more structure brought to a political operation that has largely been delegated to the Regional Campaign Managers. The campaign currently has no political or field director.

Helping Schmidt drive the new daily message will be Matt McDonald, also a veteran of the Schwarzenegger campaign and Bush-Cheney reelection effort, who just started at the campaign a few weeks ago.

McDonald is working with McCain's press shop in trying to get on offense, sharpening attacks on Obama and pushing a more consistent narrative against the Democrat.

Also coming on board is Taylor Griffin, a former White House and Treasury spokesman, to work closely with reporters and push the campaign's economic message.

Perhaps most important for the campaign's image is the addition of Greg Jenkins, a veteran advanceman who ran presidential advance in the Bush White House. Jenkins, also an aide on Bush's 2000 campaign, is working to ensure better stagecraft of McCain's events and to avoid a reprisal of the much-mocked green background behind McCain at a high-profile speech last month.

One source familiar with the inner workings of McCain's campaign said that the move came after a sluggish ramp-up to the general and number of unforced errors had left the candidate, senior staff and elected officials unhappy with the state of the campaign.

"This will help reassure the chattering class in D.C.," said the source.

By Jonathan Martin
Copyright 2008 POLITICO



We cover politics with enterprise, style, and impact.

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Add a Comment See all 342 Comments
by noprejudice July 3, 2008 3:25 PM EDT
Nobama will be president when Rosie O''''Donnell is chosen Miss Universe. LOL.
________________________________________________

what a hateful person. find something to do already.
Reply to this comment
by thgdriver July 3, 2008 3:00 PM EDT
Nobama will be president when Rosie O''Donnell is chosen Miss Universe. LOL.
Reply to this comment
by thgdriver July 3, 2008 2:53 PM EDT
Nobama is going to be elected President of the United States!

Oh! And I am going to be elected the Dali-Lama of Canada! LMAO!
Reply to this comment
by frootloop47 July 3, 2008 12:36 PM EDT
The latest NEWSWEEK Poll shows
OBAMA with a 15-point lead over McCain.

McCain is a LOSER!!!
Reply to this comment
by mcvet July 3, 2008 10:37 AM EDT
Well we have the Bush Man on board now so this will get real dirty real quick. The problem for him?? How to keep McSame for saying anything. EVERY time the old man opens his mouth he flip flops. Does ANYONE actually KNOW his firm position on ANYTHING?? ROFLMAO Has ANYONE actually LOOKED at his proposal on the Economy?? Where the helll is he going to find the MONEY to do all this TAX cutting taken into account that his LAST Tax Cut, he''s NOW for the Bush Tax Cuts, cause him and his pals to BORROW so much we now have a record debt.. IF he were to "Cut Spending" to pay for his Tax Cuts we''d have to cut the Federal Budget by 1/3. Now add to that the cost of his WARS he wants to fight and we got NOTHING left.. Infrastructure... have to wait. FEMA, have to wait. Education, have to wait... GOOD GRIEF!! Sieg Heil McSame!!
Reply to this comment
by sleepyric July 3, 2008 10:24 AM EDT
saw the other day that 11% of men over 70 exhibit some form of dementia. Watch McCain try to speak off the cuff..bingo!
Reply to this comment
by mcvet July 3, 2008 10:18 AM EDT
LOL!!!! Suppose this goes a long ways in explaining why Sen. "OsamaObama" is so terrified of having to take this "feeble old man" on in a townhall debate format that favors the more experienced and quicker of wit.

Every time Obama steps out from behind the teleprompter he seems to be left wearing his butt for a hat!!

Sexist piece of ka,ka!!

ROTFLMGTBO!!!

Posted by Beastof70 at 11:18 PM : Jul 02, 2008
+ report abuse

ROFLMAO Right! ROFLMAO You poor Nazi''s are so funny. The ECONOMY is falling apart, the Nation is in debt to it''s ears, we have failure in the middle east, the poor old man the fascist have put out can''t keep his story straight from one day to the next and YOU think THIS is a big deal! No wonder you freaks supported the WORST in OUR history... ROFLMAO I heard the ABC piece by McSame where YESTERDAY he claimed to be an EXPERT on the Economy!! This was AFTER he admitted he needed Educating on the Economy, then LYING to Tim Russert about that, then, after Russert ran the tape of him saying it back, admitted he lied. You FASCIST have a much bigger problem than where and when Obama finishes distroying this SAY anything old man!! ROFLMAO Sieg Heil Bush!!
Reply to this comment
by skyk-2009 July 3, 2008 10:12 AM EDT
Well the transformation into McBush is pretty much complete!!
Reply to this comment
by shazam007i July 3, 2008 3:42 AM EDT
sidvicious has gone to sleep like a baby with dreams of a mars trip.....lol
Reply to this comment
by shazam007i July 3, 2008 3:38 AM EDT
Oh no the dumb brain is back.....lol.
Reply to this comment
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