Can Female Moviegoers Make Sex Sell?

(AP)  Can a pure chick flick become a hit? Yes, if it draws a diverse enough swath of female moviegoers. For "Sex and the City," that will be the big question.

There are indications that the film, which opens Friday, is attracting a lot of interest from women of all ages - not just the age of the four lead actresses, who range from their early 40s to just over 50.

"We can't remember the last time a movie has created so much anticipation among female moviegoers from their 20s through their 40s," said Harry Medved, a spokesman for Fandango, the online movie ticket site.

Medved said many women seem to be planning to go in groups. "We are getting a surprising number of requests for group ticket sales from women planning 'Sex and the City' get-togethers," he said.

Fandango, which is the largest online ticketing service but still represents only a small percentage of total sales, surveyed buyers who'd just purchased tickets for the film.

As of Friday, 67 percent of more than 2,800 who filled out the survey - a self-selecting group, to be sure - planned to see the film in a group of women. Only 6 percent said they were going with a man, and 16 percent said they were going with one other woman.

Oh, and asked their gender, 94 percent of ticket buyers said they were women.

You only have to look back two years to "The Devil Wears Prada," another female-oriented film heavy on fashion (with the same costume designer) and juicy female characters, to find a movie that scored big despite an overwhelmingly female demographic.

But there's a difference: "Prada" was rated PG-13, whereas "Sex and the City" is rated R, with good reason, as any fan of the series knows. That will severely limit the teen audience (those under 17 must be accompanied by a parent or guardian).

"This movie really will be a paternity test for R-rated female-driven romantic comedies," said analyst Jeff Bock of box office tracker Reel Source. "There haven't been a lot of movies like this." Bock predicts the movie will have a strong opening weekend, then a big drop-off. "There's no getting around that this is a film oriented to women and gay men," he said. "It will be very hard to get past that, especially with a lot of testosterone-driven films out there this summer.

Another analyst thinks "Sex and the City" may surprise skeptics.

"A huge female audience can create a blockbuster of a movie if there's enough interest," said Paul Dergarabedian, president of the tracking firm Media By Numbers LLC. "We're seeing that women from 20 to 55 are very interested."

To Dergarabedian, "Sex and the City" could be "a different kind of date movie" - a date among girlfriends: "This should be a major bonding ritual."

[abigail531]

I NEVER LIKED CARRIE BRADSHAW. SHE SEEMED SELF-CENTERED, SELF-ABSORBED,AND ALWAYS HAD TO HAVE EVERY MAN SHE MET READY TO JUMP IN BED WITH HER, WHETHER HE BELONGED TO SOMEONE ELSE OR NOT, AND ALWAYS HAS TO HAVE HER OWN WAY. I GUESS THAT''S WHY THE NAME WAS CHANGED TO "***" IN THE CITY. THE PART THAT MADE THE SHOW STOP BEING FUNNY AND START BEING "VULGER", WAS WHEN CARRIE WENT OUT WITH BIG AND SAW A MAN, WAY ACROSS THE ROOM WITH A DATE, AND JUST HAD TO "STRUT" OVER TO HIS TABLE IN HER "NAKED DRESS". BESIDES, SHE ISN''T EVEN PRETTY, HER UNDER EYES LOOK AWFUL WITHOUT A LOT OF MAKE-UP, AND HER STICK-LEGS ARE PRETTY BOW-LEGGED. MY FAVORITE PART OF IT ALL IS WHEN HER BOYFRIENDS DROP HER WHEN HER TRUE COLORS COME OUT.AM I GOING TO SEE THE MOVIE??YOU BET! I HOPE MR. BIG DROPS HER TOO!

[jack3213]

Jakenbenz said "Well, that means that most men have no interest in overbearing, loudmouth,***** women." YOU NEVER HAD GOOD *** WITH ONE.

[keithle1]

Don''t forget gay men.

Going to be cellphones ringing in the theater left & right all through the movie. Text messaging.

Air kisses!

[jankebenz]

94% of ticket buyers are woman? Well, that means that most men have no interest in overbearing, loudmouth,***** women.

[keithle1]

I''d volunteer for another root canal rather than see this. There are TONS of chick flicks. Oh my gawd. They crank ''em out every year. Usually revolve around a wedding & the hysterical planning thereof, men & women "meeting cute," female cast members lipsyncing & dancing to Motown hits, etc. Puke city. If you''re a heterosexual male with an intact p e n i s anyway.

[Syndicate]

My Wife and her sister are making plans to go see this. I volunteered to watch the kids.