By

Larry Magid /

CBS/ February 11, 2009, 2:56 PM

Google's New Project: Your Health Records

About a year ago Google announced that it would launch a service to allow users to store their own health records on a secure website. There was a lot of discussion about what it would look like but the wait is over. A free public "beta test" version of Google Heath is now operational at google.com/health.

The service allows users to create an online profile that includes information about any medical conditions, test results, procedures, immunizations and medications. You're also asked to enter in your height, weight, blood type and race. With this information, the service, in theory, could offer you tailored medical information as well as serving as a central hub storing your medical records.

Eventually the goal is for users to be able to import their health information from the secure websites of care providers. To that end, Google already has arrangements with Beth Israel Deaconess Medical Center in Boston and the Cleveland Clinic as well the online pharmacies from Longs Drugs, Walgreens, RXAmerica and Medco. A relationship with Quest Diagnostics allows users of its services to import their lab tests. Google also has a link to the American Heart Association's heart attack risk assessment site so that you can get your customized risk assessment without having to retype your height, weight, cholesterol and other into the Heart Association's site.

One nice feature is the drug interaction alert that lets you know about potential conflicts between drugs you take. Of course, you have to remember to enter all your drugs for that to work.

Podcast: CBS News technology analyst Larry Magid discussed Google Health with Google product Manger Dr. Ronnie Zeiger and with health author and prevention specialist Dr. Dean Ornish who is an adviser to Google
Because none of my providers are among Google's initial partners, I had to enter all the information myself. Fortunately, it was easy to find because the health clinic I use most of the time has its own online service that stores this information. I'm pretty happy with what my provider offers but it's an island of information. If, for example, I were to have a blood test done elsewhere, that information would not be on my provider's site nor is there a way I could even type it in. Google is trying to solve that problem by creating a health record keeping system that is controlled by the user, not the health care provider. This is especially important for those of us who don't belong to a health maintenance organization (HMO) because we might visit different physicians who are not affiliated with each other.

Clearly privacy is the number one concern when it comes to any online medical information service. Google's health privacy policy states that "You control who can access your personal health information. By default, you are the only user who can view and edit your information." You can, however choose to share your information with others. The company also promises not to "sell, rent, or share your information" and will let you delete your account or any information in it at any time.

But even though I take Google at its word, I worry about hackers. Google Health product manager, Dr. Roni Zeiger, told me that the company has very good security and while Google does have a good track record in this area, there is never an ironclad guarantee that a site couldn't be hacked. Of course - despite safeguards required under the federal "HIPAA law (Health Insurance Portability and Accountability Act of 1996) - there is also the possibility that someone could break into your doctor's office to steal your records or that your health care provider could be careless about its own privacy and security policies.

Because of my inability to import information into the service, I find it of minimal use at the moment but I do see the potential, especially after more service providers come online. I also see the potential of linking this and similar services to health and fitness technology products such as blood pressure cuffs, scales and exercise equipment. By coincidence, Google launched the service the same day as the U.S. launch of Nintendo's Wii Fit Balance board and workout software. I could easily see how Nintendo and Google could work together to make both products more useful by linking them via the Internet.

Dr. Dean Ornish, the preventive medicine author, serves as an advisor to Google Health and attended the launch event at Google headquarters in Silicon Valley Monday. I asked Dr. Ornish why putting health information into patients' hands was better than relying on solely on doctors to provide necessary care and information. "That model," he said "has been of limited value because it provides all the information and all the control with the physician … It's much more powerful to have a collaborative relationship with the patient where the physician becomes the resource that has information, shares that information and provides choices to the patient about what to do with it - the risks, the benefits, the costs the side effects and so on." He argues that "Google Health can help provide that information to the patient as well as the physician."

Google is not without competition. Microsoft has launched its own HealthVault service which it bills as "the hub of a network of Web sites, personal health devices and other services that you can use to help manage your health." So, in addition to fighting over Yahoo and search advertising, these two giant technology companies are slugging it out over your health records.
By Larry Magid
Copyright 2009 CBS. All rights reserved.
  • Larry Magid
22 Comments Add a Comment
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lochlan-2009 says:
"Google''s New Project: Your Health Records"

I think it''s getting about that time we pulled the reins in a little on this company. They are really starting to lean over the line on what a corporation should know about their customers personal affairs.
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brianbwb-2009 says:
Can I have Larry Magid''s job?
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bobnjersey says:
[Whats in it for Google? ... Google is free to browse it using data mining techniques and SELL the results. Which, BTW, they can do now with their FREE bulk storage offering.]
[Posted by spanki9 at 09:57 AM : May 20, 2008]

also little known is that they ''index'' the content of all the emails that pass thru their gmail (free email) service to both identify behaviour patterns about individuals ... and to specifically target google ads at you.

it''s an ''ad model'' where they make their revenue by knowing who you are ... and having the right contextual ad show on the screen for the right users of their ''free service''.

ingenious actually ... but very disturbing if enough of the sheep follow along without knowing what''s behind it all.
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nonayabiness says:
I wouldn''t do it personally.

Also, I think most major insurers are making available online access to your healthcare accounts and claims if you choose to sign up for it.
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blackyowe says:
No way in blazes whould I trust Google with my medical records. Their whole platform is about sharing information even copyrighted books that the publishers don''t want shared.
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blackyowe says:
No way in blazes whould I trust Google with my medical records. Their whole platform is about sharing information even copyrighted books that the publishers don''t want shared.
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batgrrly says:
As someone who suffered greatly in the 1990''s with having to battle two insurance companies after some accidents, health problems, I find it very distressing that people are willing to put their health issues up on a server for anyone to look at. Don''t fool yourself, there is no security against malicious hacking and selling your info to insurance companies to discriminate against you. Insurance companies exchange info all the time and you could find that your new health insurer is discriminating against you because of what happened with previous health issues.
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jjp735i says:
It really comes down to "Store at your own risk". If anything happens to your personal information, you have no one to blame but your self for allowing google or any other internet service access to your records.
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msay3 says:
If there is anything you don''t want the world to know, DON''T post it online...It''s hard enough to maintain privacy without someone trying to Google your personal information....I can''t imagine anyone would be dumb enough to sign up for that one.....
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msay3 says:
There is no such thing as a "secure website"...Not as long as extremely motivated and talented hackers are out there.....You may as well buy a page in the New York Times and fill it up with all your personal info....
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