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February 11, 2009 2:56 PM

.Fox Networks Aims Investment-focused Ad Net At Latin America

By
CBSNews
(PaidContent.org)  This story was written by David Kaplan.
Today's latest ad network launch comes courtesy of Fox International Channels' .Fox Networks, which has formed Worthnet.Fox, a vertical ad net focused financial news and investment advice online. At the centerpiece of the News Corp (NYSE: NWS) unit's new network is The Wall Street Journal Digital Network, which includes the company's Dow Jones web properties of WSJ, Barron's and MarketWatch. The .Fox Networks was created a year ago to concentrate on markets outside the U.S. and in the case of the WorthNet, the initial focus will be on advertising in Latin America, an area the FIC unit has sought to build up last year through a series of acquisitions. The creation of the new finance ad net follows another recent ad sales alliance among Fox News Channel and Fox Business News with the WSJ Digital Network. 


By David Kaplan

PaidContent.org
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