February 11, 2009 2:58 PM
- Text
YHOO-MSFT Breakdown 'A Shame For Advertising': WPP's Sorrell
(PaidContent.org)
This story was written by Robert Andrews.
The apparent end of acquisition talks between Microsoft (NSDQ: MSFT) and Yahoo (NSDQ: YHOO) is "a shame" for the advertising industry, according to Sir Martin Sorrell, CEO of the WPP ad group. He told CNBC (via Reuters): "It was a shame ... that those negotiations failed. Maybe they'll come back again. To have a balanced marketplace in the online search (market) I think is important."
Google (NSDQ: GOOG) has previously spoken up about the concentration of advertising inventory in Google's hands, including its DoubleClick acquisition - a fact he reckons could keep prices high. Adding a view from an industry much talked about during YHOO/MSFT talks, but little talked to, he said today: "What we're looking for on behalf of our clients is more balance. WPP is currently investing in digital and China.
By Robert Andrews
The apparent end of acquisition talks between Microsoft (NSDQ: MSFT) and Yahoo (NSDQ: YHOO) is "a shame" for the advertising industry, according to Sir Martin Sorrell, CEO of the WPP ad group. He told CNBC (via Reuters): "It was a shame ... that those negotiations failed. Maybe they'll come back again. To have a balanced marketplace in the online search (market) I think is important."
Google (NSDQ: GOOG) has previously spoken up about the concentration of advertising inventory in Google's hands, including its DoubleClick acquisition - a fact he reckons could keep prices high. Adding a view from an industry much talked about during YHOO/MSFT talks, but little talked to, he said today: "What we're looking for on behalf of our clients is more balance. WPP is currently investing in digital and China.
By Robert Andrews
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